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Building Creator Economy Platform

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Building Creator Economy Platform

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Everyone is a creator today. So everybody is using creator economy platforms. You might want to build a new platform. Or you are going to use a new platform. We show how to compare these platforms in terms of capabilities.

Everyone is a creator today. So everybody is using creator economy platforms. You might want to build a new platform. Or you are going to use a new platform. We show how to compare these platforms in terms of capabilities.

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Building Creator Economy Platform

  1. 1. Yoram Kornatzky - 16 November 2022 Building Creator Economy Platforms Building and evaluating
  2. 2. The Creator Economy The Passion Economy • Podcasts • Newsletters • Instagram • Digital art • TikTok videos • Coaching
  3. 3. Everyone is a Creator Democratisation of creation • Gen Z want to be creators • Has a personal brand • Create to promote yourself • LinkedIn • Ceeya is built for creators
  4. 4. Social Media Platforms Place your creation on them • YouTube • TikTok • Instagram • LinkedIn • Twitch
  5. 5. Twitch Live streaming
  6. 6. Creator Economy Platforms These are not social media platforms • Substack • Patreon • Transistor - podcasts • Mighty Networks • Superpeer - coaching and courses • Teachable
  7. 7. Substack Newsletters
  8. 8. Patreon Sponsorships
  9. 9. Transistor Podcasts
  10. 10. mighty networks Your creator community
  11. 11. superpeer Live coaching and consulting
  12. 12. Teachable Teaching
  13. 13. Dimensions of Platforms A classification • Live - streaming, coaching, the audience consumes it as you create it • Fire and forget - create it, distribute it, the audience consumes it when it wants
  14. 14. A Creator Needs Both Forms Digital Art • Fire and forget - present your digital art - DeviantArt • Live - the process of creation
  15. 15. IRL Gallery or Museum The two dimensions • Tour the gallery or museum at your own pace • Participate in a guided tour or lecture
  16. 16. Auction Events Platform for Creators Physical art • Live auctions - a hybrid event run by an auctioneer (creator) with the audience in the hall and online • Timed auctions - run automatically
  17. 17. IRL Literature Books • People read books • People want to hear the author and ask questions
  18. 18. Ceeya An example • Consumer-facing - your Ceeya profile • Creator-facing - your dashboard
  19. 19. The Two Sides of Creator Economy Platform Architecture • Consumer-facing side - what your audience sees - a website of your own on the platform • Creator-facing side - where you create and upload your content
  20. 20. Architecture Consumer Face Creator Face Platform Face Database
  21. 21. The Creator Side Essential Elements • Profile Editor • Rich Text Editor - text with bold, italic, headers, fonts, and colours • Media - upload, editing, broadcasting • Integrations - calendar, email marketing (ConvertKit), Zapier • Payments - PayPal, Stripe • Custom domain or subdomain
  22. 22. Integrations Necessary • Payments - PayPal, Stripe • Calendar • Chat • Audio/Video calls
  23. 23. Discoverability Optional • Can you discover creators by browsing and searching? • Available on social media • But not in all creator economy platforms • Not a gallery!
  24. 24. Cadence The time axis • Drops - a significant thing • Continuous - you do it all the time • Laylo - a platform for drops • Live auction - major stuff 0 15 30 45 60 75 April May June July August
  25. 25. Conclusion Hope you got equipped to navigate the platforms

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