1.
Yoram Kornatzky - 16 November 2022
Building Creator Economy
Platforms
Building and evaluating

2.
The Creator Economy
The Passion Economy
• Podcasts
• Newsletters
• Instagram
• Digital art
• TikTok videos
• Coaching

3.
Everyone is a Creator
Democratisation of creation
• Gen Z want to be creators
• Has a personal brand
• Create to promote yourself
• LinkedIn
• Ceeya is built for creators

4.
Social Media Platforms
Place your creation on them
• YouTube
• TikTok
• Instagram
• LinkedIn
• Twitch

5.
Twitch
Live streaming

6.
Creator Economy Platforms
These are not social media platforms
• Substack
• Patreon
• Transistor - podcasts
• Mighty Networks
• Superpeer - coaching and courses
• Teachable

7.
Substack
Newsletters

8.
Patreon
Sponsorships

9.
Transistor
Podcasts

10.
mighty networks
Your creator community

11.
superpeer
Live coaching and consulting

12.
Teachable
Teaching

13.
Dimensions of Platforms
A classification
• Live - streaming, coaching, the audience consumes it as you create it
• Fire and forget - create it, distribute it, the audience consumes it when it wants

14.
A Creator Needs Both Forms
Digital Art
• Fire and forget - present your digital art - DeviantArt
• Live - the process of creation

15.
IRL Gallery or Museum
The two dimensions
• Tour the gallery or museum at your own pace
• Participate in a guided tour or lecture

16.
Auction Events Platform for Creators
Physical art
• Live auctions - a hybrid event run by an auctioneer (creator) with the audience
in the hall and online
• Timed auctions - run automatically

17.
IRL Literature
Books
• People read books
• People want to hear the author and ask questions

18.
Ceeya
An example
• Consumer-facing - your Ceeya profile
• Creator-facing - your dashboard

19.
The Two Sides of Creator Economy Platform
Architecture
• Consumer-facing side - what your audience sees - a website of your own on
the platform
• Creator-facing side - where you create and upload your content

20.
Architecture
Consumer Face
Creator Face
Platform Face
Database

21.
The Creator Side
Essential Elements
• Profile Editor
• Rich Text Editor - text with bold, italic, headers, fonts, and colours
• Media - upload, editing, broadcasting
• Integrations - calendar, email marketing (ConvertKit), Zapier
• Payments - PayPal, Stripe
• Custom domain or subdomain

22.
Integrations
Necessary
• Payments - PayPal, Stripe
• Calendar
• Chat
• Audio/Video calls

23.
Discoverability
Optional
• Can you discover creators by browsing and searching?
• Available on social media
• But not in all creator economy platforms
• Not a gallery!

24.
Cadence
The time axis
• Drops - a significant thing
• Continuous - you do it all the time
• Laylo - a platform for drops
• Live auction - major stuff
0
15
30
45
60
75
April May June July August

25.
Conclusion
Hope you got equipped to navigate the platforms