Analysis of both Google brand and their service offerings, I have done this presentation as part of my master degree thesis. This presentation includes my personal comments and opinnions about Google and its offerings

1. company analysis
KORHAN BÜYÜKDEMIRCI | 4TH DEC 06 HELSINKI | TELIASONERA FINLAND

2. GOOGLE’S MISSION
organize the worlds information and make it universally accessible and useful
`My sister-in-law found her mother after 34 years of searching by using Google.
I just thought you’d like to know you helped us find our mom! -- Laurie M.`
`I have to tell you thank you! After 12 long years, I have been reunited with my
first love via Google. If it were not for your company, I would not have found him so eas-
ily. He moved all the way to Germany, and I googled his name about a month ago. His
boss has a website, and there is a tiny picture of him on it, with his name. If it was not
for that, we would have never reconnected. Thank you over and over and over again!
You guys rock! -- Orlena C.`

3. GOOGLE’S PHILOSOPHY
“ focus on the user “
User want the same google search experience in the company as they have google.com
Outstanding relevence
Simple interface
Fast, sub-second response times
Leverage tens of millions of testers

4. HOW IT WORKS
1. The web server sends the query to the
index servers. The content inside the index
servers is similar to the index in the back
3. The search results are returned to the of a book - it tells which pages contain the
user in a fraction of a second. words that match the query.
2. The query travels to the doc servers,
which actually retrieve the stored docu-
ments. Snippets are generated to describe
each search result.

5. GOOGLE’S OFFERINGS
Advertising Programs - Business Solutions - Products

6. GOOGLE’S OFFERINGS Advertising Programs - Business Solutions - Products
For Advertisers: Google AdWords For Web Publishers: Google AdSense
Reach people when they are ac- Earn more revenue from your website,
tively looking for information about your while providing visitors with a more rewarding
products and services online, and send online experience. Google AdSense™ auto-
targeted visitors directly to what you are matically delivers text and image ads that are
offering. With AdWords cost-per-click precisely targeted to your site and your site
pricing, it’s easy to control costs—and content—ads so well-matched, in fact, that
you only pay when people click on your your readers will actually find them useful. And
ad. when you add Google WebSearch to your site,
AdSense delivers targeted ads to your search
results pages too. With AdSense you earn
more ad revenue with minimal effort—and no
additional cost.

7. GOOGLE’S OFFERINGS Advertising Programs - Business Solutions - Products
Google AdWords
Google AdSense
How
You create your ads
Your ads appear on Google
You attract customers
Why
Targeted reach
Greater control
Measurable value
Costs
Set your budget
Avoid guesswork
Pay only for results
For local businesses
Local and regional targeting

8. GOOGLE’S OFFERINGS Advertising Programs - Business Solutions - Products
Google AdWords
Google AdSense
With Google’s extens�
or specialized. And since Google provides the ads, you have no advertiser relationships to maintain.
The AdSense pr�
so global businesses can display local advertising with no additional effort. And you can use AdSense in many languages.

9. GOOGLE’S OFFERINGS Advertising Programs - Business Solutions - Products
* Maximize your revenue
Google AdSense
* Make corporate search easier
Google Search Appliance and Google Mini
* Add search to your site
Google WebSearch
* Take Google with you
Wireless Solutions

10. GOOGLE’S OFFERINGS Advertising Programs - Business Solutions - Products
Google AdSense
Google Search Appliance and Google Mini
Google WebSearch
Wireless Solutions
Google search for your business
Wouldn’t it be great if search within your company was as easy
as search on Google.com? With Google Enterprise products,
you can offer employees simple, fast and secure search across
all your information -- including intranets, document and content
management systems, file servers, corporate desktops, and
business applications like CRM and business intelligence. On
your public website, you can provide customers and business
partners with the quality search experience they have come to
expect from Google.
Small Business
The Google Mini delivers cost-effective, high-quality search for
your public website, intranet, and file servers – and you can be
up and running in less than an hour. Supports from 50,000 to
300,000 documents.
Medium & Large Business
The Google Search Appliance provides robust, scalable and se-
cure search across virtually all the information in your company.
Google mini *source www.google.com Starts at $30,000 for search across 500,000 documents.

11. GOOGLE’S OFFERINGS Advertising Programs - Business Solutions - Products
Google AdSense
Google Search Appliance and Google Mini
Google WebSearch
Wireless Solutions
Add search to your site
Google WebSearch
Enable your online visitors to search the web with Google WebSearch.
Google indexes billions of pages, images, and documents in hundreds of
file types to help people find what they want. And with Google WebSearch,
they can find what they want from your website.

12. GOOGLE’S OFFERINGS Advertising Programs - Business Solutions - Products
Google AdSense
Google Search Appliance and Google Mini
Google WebSearch
Wireless Solutions
Google Mobile Search
Search the Web – At the supermarket and need to find the ingredients for
thai curry? Just query “thai curry ingredients” on your phone’s Web browser
to search through more than 8 billion pages for the recipe that will wow your
taste buds
Search Images – Is that an oak tree or an ash tree? Search more than 2
billion images and get the one you need on your phone with Google Image
Search.
Search the Mobile Web – Access the mobile web which is made up of
sites that are specifically designed to fit your phone screen.

13. GOOGLE’S OFFERINGS Advertising Programs - Business Solutions - Products
Alerts Get email updates on the topics of your choice Desktop Search and personalize your computer
Blog Search Find blogs on your favorite topics Talk IM and call your friends through your computer
Earth Explore the world from your PC Directory Browse the web by topic
Froogle Shop for items to buy online and at local stores
Groups Create mailing lists and discussion groups
Book Search Search the full text of books
Picasa Find, edit and share your photos
Images Search for images on the web
Translate View web pages in other languages
Web Search Features Find movies, music, stocks, books, and more
Pack A free collection of essential software
Finance Business info, news, and interactive charts
SketchUp Create 3D models for Google Earth
Local Find local businesses and get directions
Calendar Organize your schedule and share events with friends
Catalogs Search and browse mail-order catalogs
Code Download APIs and open source code
Checkout Complete online purchases more quickly and securely
Maps for mobile View maps and get directions on your phone
Maps View maps and get directions
Co-op Contribute your expertise and customize the web search experien
Video Search TV programs and videos
Mobile Use Google on your mobile phone
Docs & Spreadsheets Create and share your projects online and access
Scholar Search scholarly papers Gmail Fast, searchable email with less spam
Specialized Searches Search within specific topics Blogger Share your life online with a blog -- it’s fast, easy, and free
Web Search Search over billions of web pages Labs Explore Google’s technology playground
News - now with archive searchNew!Search thousands of news stories SMS Use text messaging for quick info
Toolbar Add a search box to your browser Web Accelerator Speed up the web

14. GOOGLE’S OFFERINGS
SIMPLICITY
1 Even though Google had quite basic search functions.
Google homepage only shows
many products
Otherwise customer will be confused with the amount
of offerings and informations

15. GOOGLE’S OFFERINGS
Self Enhancement Relationships
Book Search
Blogger Orkut
Translate
Groups Blog Search
Scholar Gmail
Mobile
Answers SMS Talk
Specialized
Searches
News
Alerts
“I”
Toolbar Co-op
Web Accelerator Images
Directory Pack
Movies Entertainment
Information Code Catalogs
Checkout Video
Labs Local
Desktop Calendar Zeitgeist Picasa
Maps Music
Web Search Ridefinder
Earth
SketchUp Maps for mobile Finance
Docs & Spreadsheets
Store Froogle
Analytics Adsense
Base! Mini
Commerce
Google puts the user in the center
Aaron Marcus & Associates inc. info model 2002

16. GOOGLE’S OFFERINGS
Calendar
Book Search
Orkut Earth
Translate
Blog Search
Ridefinder
Docs & Spreadsheets
Code
Blogger
Checkout
News Groups Toolbar
Finance
Directory
Talk Local
Scholar Local
Gmail
Store Answers Co-op Web Search
Specialized Zeitgeist
Mini Searches Froogle Ridefinder
Desktop Alerts Images
Mobile
Analytics Music
Pack Picasa Web Search
Movies Labs Maps for mobile
Base! Adsense Video
SketchUp Maps SMS
Web Accelerator Catalogs
offline online mobile

17. GOOGLE 70 20 10 PRODUCT FRAMEWORK
%10
Adsense Google
Offline Movies
%20
Google Enterprise
Video
CORE Google
Google Reader
Code
Google
Talk
%70 Book
Search
Search
Gmail AdSense
Ad’s
Google
Google
Pack
Suggest
Google
Earth Desktop
Search
Local Mobile
Search Search Wifi
Orkut
As a core business area Google focus on Search and Ad

18. GOOGLE ADWORDS PLATFORM
Consumer
Entertainment Travel Finance
Package
Goods
Local Technology
Markets Consumer
AdWords
Platform
Business Technology
Services Business
Trends Telecomuni- Automotive Healthcare
cations

19. Google expands its Ad business to become common platform for digital Ad’s
Print
Radio
Video
TV
Direct mail
Google Radio Ad example: While you are driving suddenly your radio says that: “Eric you have not eaten today and
we are very close to pizza restaurant which is on the next corner” ERIC SCHMIDT 2006, analyst day

20. GOOGLE AQUISITIONS
AQUISITIONS
1 Aquisitions has been the important part of Company re-
strategy. To keep updated with fresh ideas. Many of
cent Google products came from these solutions; Such
as Google earth, maps, orkut etc.

21. GOOGLE AQUISITIONS 2005 - 2006
* January 2006: Google acquires dMarc Broadcasting, creator and operator of an automated platform that lets advertisers more easily
schedule, deliver, and monitor their ads over radio, and radio broadcasters to automate schedules and advertising spots. The purchase price
was �
* February 2006: Google acquires Measure Map from Adaptive Path. Measure Map is a product to help with Blog analytics. Spearheaded
by Jeffrey Veen.
* March 2006: Google acquires Upstartle, maker of an online word processing program Writely, which is now called Google Docs &
Spreadsheets.
* March 2006: Google acquires @Last Software, makers of SketchUp. Using a plugin, SketchUp allows one to place 3D models into
Google Earth.
* April 2006: Google acquires an advanced text search algorithm from the University of New South Wales in Australia. The algorithm was
invented by Ori Allon, an Israeli student. Terms of the deal and purchase price were not disclosed. [18] [19]
* August 2006: Google acquires Neven Vision, a company that specializes in biometric identification. This technology will make it easier
for Picasa to organize and search for photos. [21]
* October 2006: Google acquires hosted wiki site JotSpot.
* November 2006: Google acquires online video sharing site YouTube for $1.65 billion in stock.[8] The company will retain its brand.
* Mar 2005: Web analytics tools provider Urchin Software Corporation is acquired. Urchin’s technology was used to develop and launch
Google Analytics. [9]
* May 2005: dodgeball, a social networking software provider for mobile devices, is acquired. [10]
* Jul 2005: Google, in combination with Goldman Sachs, and the Hearst Corporation, invests a total of $100 million into Current Communi-
cations Group. [11]
* Jul 2005: Google announces in its Q2 quarterly conference call that it had acquired Akwan Information Technologies as a part of its plan
to open an R&D office and expand its presence into Latin and South America. [12]
* Jul 2005: Google acquires Canadian start-up firm Reqwireless, a Web browser and Mobile email software developer for wireless devic-
es, as a part of its initiative to develop a version of GMail for the mobile device. [13][14]
* Aug 2005: Google acquires Android Inc., a software provider for mobile devices. [15]
* Dec 2005: Google pays $1 billion to acquire a 5% stake in Time Warner’s AOL division. [16]
source: wikipedia

22. GOOGLE MOBILE SOLUTIONS
1 “Since there are 1.4 billionthan PC&Mac” users, phone
should be better platform
mobile phone
“We have to reduce number of devices in between us”
ERIC SCHMIDT
Google has many offering for mobile phone platform
and it is increasing recently

23. GOOGLE MOBILE PRODUCT EXAMPLES
DODGEBALL

24. GOOGLE MOBILE PRODUCT EXAMPLES
RIDEFINDER

25. GOOGLE MOBILE PRODUCT EXAMPLES
SMS

26. GOOGLE MOBILE PRODUCT EXAMPLES
Google Earth & VW
The prototype enjoys three important advantages over today’s systems. Firstly: the 3-dimensional, photorealistic display of the surrounding area
makes intuitive orientation easier for the driver and his passengers.
Secondly: important real-time data are fed into the system through a link to the internet. This means that, for example, traffic data and weather
reports, but also any other information relevant to planning the journey such as filling stations, their opening times and current fuel prices are
available, enhancing comfort, safety and reliability for the journey.
Thirdly: a further online link coupled to the search function allows the driver and
his passengers to receive specific information about special features en route
and at the destination – hotels, restaurants, cinemas and theatres are feasible
examples. The driver and his passengers can even receive shopping data, right
down to current prices, through the innovative navigation system. All such
data is shown on the display.
source: http://www.automotoportal.com/article/Volkswagen_and_Google_develop_revolutionary_navigation_system

27. GOOGLE MOBILE PRODUCT EXAMPLES
Google Local
Example searches
Go to a location: kansas city10 market st, san francisco
Find a business: hotels near laxpizza
Get directions: jfk to 350 5th ave, new yorkseattle to 98109

28. STRATEGYC EXTENSIONS
strategical extensions
desktop + mobile
global + local
general + personalised
virtual + physical
online + offline

29. PRODUCT STRATEGY
SWISS KNIFE EXAMPLE
The effect “multi-fonction pocket knife” (term of Marissa Mayer) is also very important. One can compare the handle
of the knife to research on Internet and each tool to one of the services of Google. It is not always very near in term to
functions of the knife, but it is always practical! And of course, one prefers a knife very equipped with a traditional knife.
On this point however, there are grounds for to discuss. Google gives you what you need, exactly when you need, in
the place where you need,
source: www.zorgloob.com

30. BRAND VALUES

31. GOOGLE COORPORATE PHILOSOPHY
Ten things Google has found to be true
1. Focus on the user and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There’s always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn’t good enough.

32. Googleplex
The Googleplex is the Google company headquarters, located at 1600 Amphitheatre Parkway in Mountain View, Santa Clara County, California, near San
Jose.Googleplex is a p
— in the architectural sense.The interior of the headquarters is furnished with items like shade lamps and giant rubber balls. The lobby contains a piano
and a projection of current live Google search queries. It is the former home of computer company Silicon Graphics (SGI). Although relatively short in
height, the complex covers an extremely large area.

33. Googleplex

34. Googleplex
GooglePlex
“Life is more than just work”
“Working is not only as productive as possible but as pleasent as possible”
“Balancing life & work”
“We built the place in the way we like” SERGEY BRIN

35. GOOGLE & INNOVATION MANAGEMENT
Google & Innovation
TechTalks
Tech talks are series of educational talks about different subjects
20% percent (tech stuff)
20%
Engineers at Google spend 20 percent of their times onto personal projects.
“Does Google have some kind of grand strategic plan for the new products it creates?
Virtually everything new seems to come from the 20 percent of their time engineers
here are expected to spend on side projects. They certainly don’t come out of the man-
agement team.” ERIC SHMIDT
70, 20, 10 (management stuff)
Managers spend 70 percent of time on the core business, 20 percent on related
projects, and 10 percent on unrelated new businesses.
“Larry and Sergey are now operating under 70/20/10 too. They might spend their 70
percent time differently. Sergey, for example, has been looking at new ways of doing
search quality, a new math around that. Larry has been pushing for some very new ad
models. That would count in the 70 percent.” ERIC SHMIDT
http://money.cnn.com/magazines/business2/business2_archive/2005/12/01/8364616/index.htm

36. GOOGLE & INNOVATION MANAGEMENT
Google Labs has been a showcase for some of their creations, and is a great
platform to see what the public likes and dislikes. Recently they have adapted
their “labs” to show products that are still in production (or “in the lab”) as com-
pared to those products and services which are ready to ship (“graduated from
the labs”) - although some of these graduates, confusingly, remain in beta.

37. GOOGLE & DESIGN EXPERIENCE
LOGO & NAME
10 100
is a play on the word googol, which refers to the number represented by the numeral 1 followed by
100 zeros. Google’s use of the term reflects the company’s mission to organize the immense, seemingly infinite amount
of information available on the web.

38. GOOGLE & DESIGN EXPERIENCE
COLOURS
Google logo uses primary colors (red,
yellow, blue) and green color mixture of
yellow and blue.
This colors are mostly used in toys and
products for kids.

39. GOOGLE & DESIGN EXPERIENCE
WEB EXPERIENCE
Google search has one of the best user experience among search engines. It is very simplistic clean interface makes
seach very easy. Since everything is measurable in search business, Google improves its interface regarding to those user ex-
peri�
user interface. interface is very intuitive

40. GOOGLE & DESIGN EXPERIENCE
UI design

41. GOOGLE & DESIGN EXPERIENCE
UI design

42. GOOGLE & DESIGN EXPERIENCE
UI design
sponsored links
search results

43. GOOGLE & DESIGN EXPERIENCE
UI design

44. GOOGLE & DESIGN EXPERIENCE
UI design
hint
sponsored links
search results sponsored links

45. GOOGLE & DESIGN EXPERIENCE
UI design

46. GOOGLE & DESIGN EXPERIENCE
UI design
search hints
yahoo links
search results

47. Evalution of search
engine interface
Google & Yahoo
(1996 - 2006)
http://weblogs.media.mit.edu/SIMPLICITY/archives/000263.html

48. GOOGLE & DESIGN EXPERIENCE
UI design - personalisation

49. GOOGLE & DESIGN EXPERIENCE
UI design - SearchMash project
www.searchmash.com
is a search site owned by google inc.
where google makes user research about new user inter-
face design possibilities and search experiences

50. GOOGLE & DESIGN EXPERIENCE
Holiday Logos
GOOGLE DOODLES - HOLIDAY LOGOS
As to be close to the society emotionally
Google changes its logo to remind holi-
days and important dates

51. GOOGLE & DESIGN EXPERIENCE
Holiday Logos

52. GOOGLE & DESIGN EXPERIENCE
Holiday Logos
Happy Halloween -
Google’s 8th Birthday -
independence Day -
World Cup 2006 -
sir Arthur Conan Doyle’s Birthday -
Mother’s Day -
Persian New Year -
Happy St. Patrick’s Day
Birthday of Percival Lowell -
Winter Games: Torino 2006 -
Lunar New Year -
250th Birthday of Wolfgang Amadeus Mozart -
Martin Luther King Day -
Louis Braille’s Birthday -
Anniversary of Lunar Landing
Happy Father’s Day
Leonardo da Vinci’s Birthday
Google celebrates Vincent van Gogh’s Birthday

53. GOOGLE & DESIGN EXPERIENCE
Airport experience
airport experience

54. GOOGLE & DESIGN EXPERIENCE
Airport experience
Google Space, at Terminal One of London’s Heathrow airport, will allow people to log onto the net and check e-mail
while they wait for flights.
For Google, the space will be used to test its myriad product launches on the public.
“We see it as a huge focus group,” said Lorraine Twohill, Google’s European director of marketing.
“For many of our users, we have always been something in their computers and they have never actually met us,” she
said. (SOURCE:HTTP://NEWS.BBC.CO.UK/1/HI/TECHNOLOGY/4463634.STM)

55. GOOGLE & DESIGN EXPERIENCE
Online Store

56. GOOGLE & DESIGN EXPERIENCE
Online Store
Accessories Fun Kids Office Wearables Software Google Mini

57. GOOGLE & DESIGN EXPERIENCE
Google Blog
Google Blog äs the place where google anounces regular news about its product
it is kind of person keeping blog regularly, humanizing the brand

58. 1 Playfullnes is one of theGoogle uses emotional brand-
many Google offerings.
keywords we could see in
ing very successfuly

59. GOOGLE & DESIGN EXPERIENCE
Emotional Design
April Fool’s Day jokes
Google has a tradition of creating April
Fool’s Day jokes - such as Google
MentalPlex, which allegedly featured the i am feeling lucky button to make people
use of mental power to search the web. believe that there is somebody behind
In 2002, they claimed that pigeons were screen and add more playfullnes to
the secret behind their growing search search
engine. In 2004, they featured Google
Lunar (which claimed to feature jobs on
the moon) and in 2005, a fictitious brain-
boosting drink, termed Google Gulp was
announced. In 2006 they came up with
Google Romance
google baby diapers:)
Some searches return multiple pages,
so Google modifies its logo accord-
ingly: when i performed a search on hte
phrase “emotion and design” i got ten
pages of results. Google streched its
logo to put 10 “O”s in its name, providing
some fun while also being informative
when the bosses wanted to head out of and best of all non-intrusive. “EMOTIONAL
through changing its logo through some Silicon Valley, and, along with thousands DESIGN. DONALD NORMAN”
important dates in the world Google cre- of others in the Black Rock Desert, set
ates strong emotional relations with the a 52-foot high wooden man on fire. So,
society- Last year they have had an logo when the founders of Google, Larry `My sister-in-law found her mother
competition in primary schools. The win- Page and Sergey Brin, left town for the after 34 years of searching by using Google.
ning logo from 11 years old girl has been annual Burning Man Festival, they asked I just thought you’d like to know you helped
their webmaster to edit their web site us find our mom! -- Laurie M.
put on google global search page.
logo.

60. GOOGLE SUMMARIES:
GOOGLE SUCCESS FACTORS
Successfull Innovation Management: %20 percent time, 70-20-10, googleplex, techtalks
Successfull Emotional Branding: Playfullnes, Fun *such as aprıl fool jokes
Continuous User Research: Real time user studies *googleLab
SwissArmy Knife model: Give users what they want when they want
Best Search experience: Simplistic, intuitive interface: Google does not want to show
too much info on website not to confuse customers. Best search engine.Fast, relavant results.

61. GOOGLE PRIVACY ISSUES
Evil & Angel
Assuming Schmidt uses his company’s services, someone with access to
Google’s databases could find out what he writes in his e-mails and to whom he
sends them, where he shops online or even what restaurants he’s located via
online maps. Like so many other Google users, his virtual life has been meticu-
lously recorded.
The fear, of course, is that hackers, zealous government investigators, or even
a Google insider who falls short of the company’s ethics standards could abuse
that information. Google, some worry, is amassing a tempting record of personal
information, and the onus is on the Mountain View, Calif., company to keep that
information under wraps.
What Google knows about you Google can’t make promises about what it will or won’t do with the data in the
future or state explicitly how it uses the information, but executives there do
• Gmail -- The e-mail service offers two giga- believe their privacy policy provides adequate assurances to calm consumers’
bytes of free storage and scans the content of fears.
messages to serve up context-related ads.
Google’s privacy policy says it may share information submitted under a Google
• Cookies -- Google uses cookies, which are account service “among all of our services in order to provide you with a seam-
commonly used to link individual users with less experience and to improve the quality of our services.” Google representa-
activities. tives wouldn’t elaborate on what that means.
• Desktop Search -- Google’s Desktop Search Gmail users can delete messages, but the process isn’t intuitive. Deletion takes
lets users easily search files stored on their multiple steps to accomplish and it takes an undetermined period of time to de-
computer. lete the messages from all the Google servers that may have a copy of it, Wong
said.
• Web Accelerator -- The application speeds
Web surfing by storing cached copies of Web Another complaint is that Google uses cookies--tiny tracking tags used by most
pages you’ve visited; those page requests Web sites to link a specific user with his or her activities--that expire in 2038.
can include personal information. “Although Google said that it does not cross-reference the cookies, nothing is
stopping them from doing so at any time,” Hoofnagle said in his testimony
http://news.com.com/Google+balances+privacy%2C+reach/2100-1032_3-5787483.html

62. GOOGLE FUTURE
Google Online Spreadsheets | Word Processer | Calender integrated with Gmail
OS
...“Operating system” based on the Web (“WebOS”) will work. There are three main parts to the system:
• The We�
the user views content, performs services, and manages data on their local machine and on the Web, often without even knowing the difference.
Something like Firefox, Safari, or IE...ideally browser agnostic.
• Web applications of the sort we’re all familiar with: Gmail, Flickr, and Bloglines, as well as other applications that are making the Web an
ever richer environment for getting stuff done.
• A local Web server to handle the data delivery and content display from the local machine to the browser. This local server will likely be
highly optimized for its task, but would be capable of running locally installed Web applications (e.g. a local copy of Gmail and all its associated
data).”...
...* A Web version of iTunes. Just like the desktop version of iTunes, except in the browser. Manages/plays audio files stored locally, with an option
to back them up on the server (using .Mac or similar) as well. iTunes already utilizes information from the Internet so well (Web radio, podcasting
iTMS, CDDB, etc.) that it’s easy to imagine it as a Web app. (And why stop at audio...video would work equally as well.)
* Flickr. Manage image files locally and on Flickr’s server in the browser. You could even do some rudimentary photo manipulation (brightness,
contrast, red-eye �
plane ride home and they automatically sync when you next connect to the Internet... http://www.kottke.org/05/08/googleos-webos

63. GOOGLE FUTURE
Future Theory . Google wants to destroy all the carriers. In this view, Google’s main priority is to take over
the transport of content and information, rather than just organizing it. Every company that distributes content
and information -- phone companies, television networks, cable companies, and so on -- is a target as Google
seeks to deliver everything through the Internet.
The prime exhibit in this theory is Google’s purchase of dark fiber resources. Combine that with Google’s ex-
periments around video downloading and Google Talk, and you can draw a scenario in which Google uses the
Internet to take down all of the middlemen who carry all of our entertainment, information, and communication.
(http://mobileopportunity.blogspot.com/2005/10/what-does-google-want.html)

64. GOOGLE FUTURE
Get lost? Do you? Well, yet another bright young designer from the U.K is developing a system that will
have tag and name exactly what your staring at. Google Vision is a conceptual product developed by
Callum Peden, for the worlds favorite search engine. The product provides the user with a truly unique
information hub by combining GPS, OLED technology and advanced image recognition in the form of a
retractable screen device.
The Global Positioning System will see the end of wondering the streets asking for directions and the
small roller ball will allow for easy navigation of the flexible screen. Brilliant for identifying landmarks
whilst on holidays, Google vision acts as a personal; tour guide.
As well as this, advanced image recognition will mean Google Vision can target well known landmarks.
Then using the increased coverage of wireless internet, provide the user with information on their sur-
roundings wherever they may be. (http://www.thecoolhunter.net/Gadgets/GOOGLE-VISION---POINT-AND-AIM/)

65. Thank you!