P4 Trends, Hacks and Apps

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Presentation for P4 medicine scholars at The Ohio State University. Special thanks to Rock Health and Startup Health for their tasty data and everyone involved in the quantified self movement!!

P4 medicine is
- predict
- prevent
- personalized
- participatory

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P4 Trends, Hacks and Apps

  1. 1. P4TRENDS, HACKS AND APPS SHOP TALKS - DAN ROCKWELL - TECHNOLOGY COMMERCIALIZATION July 6th. 2012 - P4 Scholars Talk - The Ohio State University
  2. 2. Dan Rockwellcontact: rockwell.66@osu.edutwitter: @floozyspeak Software Prototyping / Startups 11 years working in user experience - Lextant 5 years in startup software prototyping - Big Kitty Labs 5 months - OSU Technology Commercialization trends, quantified self, data and building stuff
  3. 3. WHAT HAPPENEDbetter and cheap sensor technologymobile computers (yeah your phone)everything has data (big data)barriers to make software are gonecurious peoplea ton of experimentation
  4. 4. THE RESULTSQuantified Self MovementMobile Health App ExplosionDisrupt because you can, Startup Health
  5. 5. QUANTIFIED SELF
  6. 6. DATA IS COOLData Tracking EngagementEmpowerment Behavior Modification
  7. 7. 505 toolsquantifiedself.com
  8. 8. recognize opportunity Participate in Quantified Self collect data figure out what build that tweak for data you want to experiement engagement track ponder ROILeverage everything, big data, cheap share thesensors, and track it all: blood sugar, sleep, diet, experimentmood, fitness, stress... you name it. Embody repeatthat experiment: iphone app, web, physical build a bizdevice, process, game.
  9. 9. APPS
  10. 10. if you want engagement,you need appsAPPs are about making thepatient part of the process.Engage, inform, empower, play,social, viral, game like.Pros: an engaging touch pointCons: bias, 14% of babyboomers have an iphone, 36%of x gen have one, but we’reall trending positive
  11. 11. APPS ARE COOL
  12. 12. recognize opportunity Participate in Apps collect data figure out what figure out whatdata you want to you want your build the app share data with track patient to do patientEnabling yourself in quantified self is onething, designing an engagement for a build a bizpatient is another.
  13. 13. darkness looms
  14. 14. STARTUP HEALTH
  15. 15. WHO’s down for a little disruption?
  16. 16. investment, is clearly interested- what about patients?
  17. 17. health care startups are on fireBuisness to Business leading the charge,Buisness to Docsnot so much (legacy barriers?)
  18. 18. trends on what’s getting investment? physican tools data plays & infrastructure insurance apps
  19. 19. observe Participate in Startup Health recognize opportunity collect data isolate and build the infrastructure leverage what you tell the story experiment analysis want to disrupt medicare refine toolsDisruption is happening on all sidesof health care: practice, infrastructure,analysis, process, billing, insurance, tools, build the startuptechnology, research, collaboration, patientcare, death...
  20. 20. GET INVOLVED
  21. 21. WHAT CAN I DO?observe and notefocus your opportunity radarlook for datafind any (big or small) problemsdream solutionsenable TCO + OSU to help you prototypetest test testwin
  22. 22. HOMEWORKtry a quantified self related productdesign a quantified self experiementfollow startup health related trendsstart thinking about where all this goes next
  23. 23. BONUS HOMEWORK TallyZoo WaveSense gottafeeling lifelapse fitocracyZombies, Run Leap Lose It iTriage P90X
  24. 24. QUESTIONS?THANK YOU - DAN ROCKWELL

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