Hotel Industry

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A breif Introduction to hotel Industry

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Hotel Industry

  1. 1. Hotel Industry
  2. 2. BELLAGIO LAS VEGAS
  3. 3. Pearl Continental
  4. 4. Marriott Hotel Islamabad
  5. 5. Waqas Akram Muhammad Bilal Muhammad Shehbaz Muhammad Waheed Bilal Anees Ahmad Firaz Hotel Industry Presented By:
  6. 6. Salient Features to explain <ul><ul><ul><ul><li>Definition </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Objectives </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Segmentations </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Products </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Differentiation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Price Range </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Promotion tools </li></ul></ul></ul></ul>
  7. 7. What is Hotel Industry? <ul><li>“ A Building Where Travelers Can Pay for Lodging and Meals and Other Services ” </li></ul><ul><li>Objectives of Hotel Industry </li></ul><ul><li>Customer Satisfaction </li></ul><ul><li>Health </li></ul><ul><li>Safety Environment </li></ul><ul><li>To Promote Tourism </li></ul>
  8. 8. Segmentation <ul><li>Three Star </li></ul><ul><li>Five Star </li></ul><ul><li>Seven Star </li></ul>
  9. 9. Products
  10. 10. Promotion
  11. 11. Brands
  12. 12. Differentiation <ul><li>Service Differentiation: </li></ul><ul><li>1. 24 Hour Room Service 2.Fully Equipped Fitness Centers </li></ul><ul><li>3. Spacious Guest Rooms 4. Swimming Pools. </li></ul><ul><li>Personnel Differentiation: </li></ul><ul><ul><li>1. Dress Code 2. More Face-to-face Dealing </li></ul></ul><ul><ul><li>3. Hospitability 4. Creating Friendly Atmosphere </li></ul></ul><ul><li>Product Differentiation: </li></ul><ul><li>1. Restaurant As a Product 2. Quality Food </li></ul><ul><li>3. Afternoon Snacks 4. In-room Coffee & Newspaper </li></ul><ul><li>Image Differentiation: </li></ul><ul><ul><li>1. Exterior Design of Building 2. Clean Parking Lots </li></ul></ul><ul><ul><li>3. Reservation System 4. Hygenic Environment </li></ul></ul>

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