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The Future of Social Media 2017

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Here are 6 things that we feel are the future of Social Media of 2017/2018.

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The Future of Social Media 2017

  1. 1. The Future of Social Media with Amanda from Koogar
  2. 2. From this…
  3. 3. To this…
  4. 4. Depends on Target Audience and business Message Create an Experience Top 2 questions I’m asked…
  5. 5. A customer journey is a targeted and measurable representation of every experience your customers have with you What is a Customer Journey?
  6. 6. Meaning of Marketing
  7. 7. Touchpoints
  8. 8. 7 – 15 (+15) 90
  9. 9. Brief History of Social Media • 1978 – Email Marketing • 1988 – IRC (Internet Relay Chat) • 1999 – Blogging • 2000 – FriendsReunited • 2002 – Linkedin • 2003 – Photobucket, MySpace • 2004 – Flickr • 2005 – Facebook • 2006 – Twitter, Youtube • 2010 – Instagram • 2011 – Google+, Snap (a.k.a Snapchat)
  10. 10. Imagine… You’re in your car and…
  11. 11. So where do you begin?
  12. 12. Avatar Goals for your Avatar Goals for Products/Services Research Touch Points Empathy Review Prioritise Timeline Creation Testing Review and Refine TIP #11 TOP SECRET!
  13. 13. Social Messaging / Chatbots
  14. 14. Authentic Content – It’s all about you!
  15. 15. Virtual / Augmented Reality
  16. 16. Moments
  17. 17. Video
  18. 18. Emotional Content
  19. 19. Marketing isn’t about Technology… Its about Psychology!
  20. 20. Two Exclusive Offers

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