Brand Advocates Flip the funnel

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The Marketing Funnel should not be buried. It should be FLIPPED.

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Brand Advocates Flip the funnel

  1. 1. Social  recommendations  :  Most  Trusted  
  2. 2. Social  circle:  Most  Influence    
  3. 3. Social  cues  change  behavior  
  4. 4. The  most  powerful  selling  of   products  &  Ideas  takes  place  not   marketer  to  consumer,  but     consumer  to  consumer  
  5. 5. Get  the  point   Social      recommendations     are  #  1    purchase      driver  
  6. 6. Time  for  
  7. 7. Time    to   FLIP  
  8. 8. Time    to   FLIP   the  
  9. 9. awareness   new  users  
  10. 10. users   new  users  
  11. 11. advocates   new  users  
  12. 12. Find  &  Nurture   real  consumer     Advocates    
  13. 13. Influencers   Viral  content   Millions  of  passive  Fans   Conversation  calendars    
  14. 14. Influencers   Viral  content   Millions  of  passive  Fans   Conversation  calendars     Not  100%  useless   But   Not  unique  also  
  15. 15. Influencers   &   Advocates    
  16. 16. Do  you  know  your   Advocates       within  your  1mn  followers  
  17. 17. Are  you  treating  your   Advocates       differently  v/s  passive  followers  
  18. 18. Are  your     Advocates       doing  actions  for  you  
  19. 19. Time    to   FLIP   the  
  20. 20. Learn  more  
  21. 21. When  you  are  flip  ready   Get  in  touch  
  22. 22. Between  Colleagues   we  create     Between  Family   real  consumer     Advocates     who  do  genuine  advocacy     actions    for    your    brands   Between  Friends  
  23. 23. YEARS   3   we  create     real  consumer     Advocates     who  do  genuine  advocacy     actions    for    your    brands   BRANDS   15+   ADVOCACY  ACTIONS   20mn  
  24. 24. That  is  why….    
  25. 25. Most  awarded   WOMM  agency  in     the  world    
  26. 26. 3  Oscars  of  WOM  Marketing    in  2  years  

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