![Top 7 Social Game Metrics of 2011,[object Object],The Rise of the Social Web,[object Object],Aaron Huang,[object Object],Head of Product Marketing, Kontagent,[object Object],Prepared for GDC Europe 2011,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-1-2048.jpg?cb=1667997224)
![WHAT IS ,[object Object],KONTAGENT?,[object Object],We are the leading user analytics platform for the social and mobile web.,[object Object],User-Centric Data,[object Object],Enhanced Visibility,[object Object],Proven Expertise,[object Object],1,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-2-2048.jpg?cb=1667997224)
![STATS Platform,[object Object],[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-3-2048.jpg?cb=1667997224)
![25M+ DAUs tracked2,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-8-2048.jpg?cb=1667997224)
![THE SOCIALWEB,[object Object],3,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-9-2048.jpg?cb=1667997224)
![INTRO: ,[object Object],People Not Page Views,[object Object],OLD SCHOOL: ,[object Object],“WEB ANALYTICS” = PAGES,[object Object],NEW SCHOOL:,[object Object],“USER ANALYTICS” = PEOPLE,[object Object],PAGE,[object Object],VIEWS,[object Object],EVENTS,[object Object],FRIEND,[object Object],GRAPH &,[object Object],INFLUENCE,[object Object],MAP,[object Object],AGE &,[object Object],GENDER &,[object Object],LOCATION,[object Object],EMAIL,[object Object],ADDRESS,[object Object],COOKIE/IP,[object Object],ADDRESS,[object Object],VIRAL,[object Object],PROFILE,[object Object],SESSION,[object Object],TIME,[object Object],3,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-10-2048.jpg?cb=1667997224)
![THEA.R.M FUNNEL,[object Object],4,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-11-2048.jpg?cb=1667997224)
![ARM Model: ,[object Object],Acquisition, Retention & Monetization,[object Object],ACQUISITION,[object Object],RETENTION,[object Object],MONETIZATION,[object Object],5,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-12-2048.jpg?cb=1667997224)
![THE TOP 7 ,[object Object],SOCIAL METRICS,[object Object],6,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-13-2048.jpg?cb=1667997224)
![ARM Metric #1,[object Object],ACQUISITION : CAC (Customer Acquisition Cost),[object Object],1,[object Object],Trending:,[object Object],Up,[object Object],Typical:,[object Object],$1- $3,[object Object],Measure:,[object Object],Traffic K-Factor,[object Object],Traffic X-Day Retention ,[object Object],Traffic ARPU,[object Object],CPI ,[object Object],Action:,[object Object],A/B Test: Creative, ,[object Object],Targeting, Source ,[object Object],Leverage X-Promotion,[object Object],Bucket Country Tiers,[object Object],7,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-14-2048.jpg?cb=1667997224)
![ARM Metric #2,[object Object],ACQUISITION : k-factor,[object Object],2,[object Object],Trending:,[object Object],Down,[object Object],Typical:,[object Object],Overall K-Factor,[object Object],0.03-0.10,[object Object],Measure:,[object Object],AKA: Viral Loop,[object Object],Msg/User * CTR,[object Object],Action:,[object Object],A/B Test Content,[object Object],A/B Test Flow/Timing,[object Object],Target ‘influencers’,[object Object],Build a Brand ,[object Object],8,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-15-2048.jpg?cb=1667997224)
![ARM Metric #2,[object Object],ACQUISITION : k-factor,[object Object],2,[object Object],Typical:,[object Object],Overall K-Factor,[object Object],0.03-0.10,[object Object],Measure:,[object Object],AKA: Viral Loop,[object Object],Avg. Branching Factor,[object Object],Msg/User * CTR,[object Object],Action:,[object Object],A/B Test Content,[object Object],A/B Test Flow/Timing,[object Object],Target ‘influencers’,[object Object],Build a Brand,[object Object],Trending:,[object Object],Down,[object Object],9,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-16-2048.jpg?cb=1667997224)
![ARM Metric #3,[object Object],RETENTION : Sessions/User & Avg. session length,[object Object],3,[object Object],TRENDING:,[object Object],Flat to Up,[object Object],TYPICAL:,[object Object],Mins: 10+ (Casual),[object Object],Sessions/User: 1.5-2.3,[object Object],MEASURE:,[object Object],“User Activation”,[object Object],Visits / User / Day,[object Object],Time Spent Per Visit,[object Object],ACTIONS:,[object Object],Funnel Test Activation,[object Object],Test Visit Freq. Vs. Time Spent,[object Object],Instrument Custom Engagement Events,[object Object],10,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-17-2048.jpg?cb=1667997224)
![ARM Metric #3,[object Object],RETENTION : Sessions/User & Avg. session length,[object Object],3,[object Object],ACTIONS:,[object Object],Funnel Test Activation,[object Object],Test Visit Freq. Vs. Time Spent,[object Object],Instrument Custom Engagement Events,[object Object],TYPICAL:,[object Object],Mins: 10+ (Casual),[object Object],Sessions/User: 1.5-2.3,[object Object],TRENDING:,[object Object],Flat to Up,[object Object],MEASURE:,[object Object],“User Activation”,[object Object],Visits / User / Day,[object Object],Time Spent Per Visit,[object Object],11,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-18-2048.jpg?cb=1667997224)
![ARM Metric #4,[object Object],RETENTION : 1 Day + 1 Week Retention,[object Object],4,[object Object],Trending: ,[object Object],1 Day Down, 1 Week Down,[object Object],Typical: ,[object Object],D1: 20-30% (LT),[object Object],W1: 23-35% (LT),[object Object],Measure:,[object Object],Ideally Cohorted,[object Object],Careful Mixing New & Old Users,[object Object],Action:,[object Object],A/B Test Game Mechanics,[object Object],A/B Test Flow / Funnels,[object Object],Instrument Custom Retention Events,[object Object],12,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-19-2048.jpg?cb=1667997224)
![ARM Metric #4,[object Object],RETENTION : 1 Day + 1 Week Retention,[object Object],4,[object Object],Trending: ,[object Object],Down,[object Object],Typical: ,[object Object],D1: 20-30%,[object Object],W1: 23-35%,[object Object],Measure:,[object Object],Ideally Cohorted,[object Object],Careful Mixing ,[object Object],New & Old Users,[object Object],Action:,[object Object],A/B Test Game Mechanics,[object Object],A/B Test Flow / Funnels,[object Object],Instrument Custom Retention Events,[object Object],12,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-20-2048.jpg?cb=1667997224)
![ARM Metric #5,[object Object],RETENTION :avg. lifetime per user,[object Object],5,[object Object],Trending:,[object Object],Up,[object Object],Typical:,[object Object],Depends,[object Object],Measure:,[object Object],Engagement Loop,[object Object],Decay Rate / Half Life,[object Object],Action:,[object Object],Test Game,[object Object],Dynamic as it Relates to The,[object Object],Engagement Loop,[object Object],Retain key influencers!,[object Object],12,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-21-2048.jpg?cb=1667997224)
![ARM Metric #6,[object Object],Monetization :ARPU, ARPPU,[object Object],6,[object Object],Trending:,[object Object],Up,[object Object],Typical:,[object Object],ARPU: $0.01-0.04 / Day,[object Object],ARPPU: $2-12+ / Day,[object Object],Measure:,[object Object],Revenue / DAU / Day,[object Object],# Transactions / DAU / Day,[object Object],Avg. $ Transactions,[object Object],Action:,[object Object],A/B Test Item Pricing,[object Object],A/B Test Flow/Timing,[object Object],Track Sources/Sinks (Soft Currency),[object Object],Instrument Custom Monetization Events,[object Object],12,[object Object]](https://image.slidesharecdn.com/top7metricsgdcslideshare-110815032148-phpapp02/75/top-7-social-metrics-gdc-europe-2011-22-2048.jpg?cb=1667997224)
Top 7 Social Metrics - GDC Europe 2011
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Updated trends on social metrics. Best practice framework for looking at social metrics within the lifecycle of game development.
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Top 7 Social Metrics - GDC Europe 2011
- 4. Over 1B msgs handled/day
- 5. Track 1 in 4 Dollars spent in social gaming
- 6. 15k event msgs handled/second