ECC-Net Web presence, Lars Boström


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ECC-Net-Sweden Web presence,
From a Swedish pointof view

Lars Boström

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ECC-Net Web presence, Lars Boström

  1. 1. ECC-Net-Sweden Web presence - From a Swedish point of view
  2. 2. Agenda • How we work – web development and web editorial workflow • The integrated approach between the host and ECC-Net-Sweden • And some final words about future challenges.
  3. 3. Lifecycle of a website Like a life form or organism of it’s own: • It’s born – first release • Needs care – web editing, improvements • It grows – over time • Development – You are Never done – Continuous needs (both content and tech development) It might end up dead one day • change occurred • New expectations/needs arose • Something new came up…
  4. 4. What we’ve been doing during the past five years? Nothing worked, old CMS from the dawn of the web …editorial work… Social media presence Rebuilding from scratch, new CMS/new web environment Redesign Reduction of editor content Preparations for responsive web & mobile content WCAG – Design for all Challenges of the future…
  5. 5. Web development START GOAL
  6. 6. Web development – from idea to evaluation Idea Make a description Get a cost estimate Place an order Test Go live Evaluation
  7. 7. Idea • • • • • Ideas & needs comes from many directions From web editors (Swedish Consumer Agency & ECC-Net Sweden) DG-SANCO Legislation As a solution to a consumer problem From the surrounding world in general
  8. 8. Make a Idea description • What do we need? – make a description Documentation of what we need and intend to do is essential: – We might use mock-ups – text documents with descriptions – Use guidelines from the Commission when applicable – Meetings with the consultant – some more meetings… – …and some more planning…
  9. 9. Contact the consultant – time estimate = costs Get a cost Make a Idea estimate description • • We use a back-log system to keep tabs on our documentation and specifications and we also use it for communication with the consultants Time and cost estimate is delivered to us from the consultant
  10. 10. Place an order When everything is settled… • • • Finally…we place an order. Work starts for the web consultant Often several parts of development, so-called workitems, are kept together in one release which are delivered at the same time.
  11. 11. Test • • • • • Did we get what we asked for? Delivery to test environment Testing is essential And yes…it happends that things don’t work immediately… New development – delivery to test environment New period of testing… and so on…
  12. 12. Go live • New version Finally we go live and a new release is born!
  13. 13. Make a Get a an Put cost Evaluation Test Idea description estimate order • Evaluate – do we give what we should give to the consumers? Statistics – Google Analytics – Kundo statistics – Downloads – Facebook analytics – Feedback on articles on the website
  14. 14. Webb development – from idea to evaluation Idea Make a description Get a cost estimate Place an order Test Go live Evaluation
  15. 15. Everyday work – web gardening
  16. 16. How we work: A web editors job • Production of new articles – News & Information • Optimization of the sites content and structure • Newsletters • Search Engine Optimization • Evaluation of the site • … and much more
  17. 17. How we work: An integrated approach • • • • • Weekly web administrative meetings Editors assemblies (called upon when needed) Administrative meetings with our IT-department and Registrar function (when needed) We share the same “agreements” with ITconsultant agencies & web design agencies and take part in the same public procurements We also have a Administrative backlog in place for IT-management and development issues
  18. 18. Benefits/effects: • Effective and integrated web and electronic communication with our mutual target groups • A smooth and well kept workflow for management issues • A positive overhearing between the different web channels which benefits all web channels.
  19. 19. The future
  20. 20. Better evaluation – are we doing the right things? • • • Input logic Key performance indicators, ratios Measurment points
  21. 21. The tricky part of statistics • • • Statistics is not the truth - it’s a snapshot image of the real world from a certain perspective In best case it shows trends In worst case it’s misinterpreted – claiming to say things that is only partly true or not true at all. Solution – Balance. Use different methods and use qualitative methods too. For example: Users panels, focus groups, interviews etc.
  22. 22. Be where the consumers are, presence in everyday life
  23. 23. More film to the consumers…
  24. 24. Thank you!