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Lufthansa group. International marketing

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Lufthansa group. International marketing

  1. 1. Lufthansa Group International marketing Eryomin Constantine 0/1301, World Economy Institute of Management, SPSUoE 2014
  2. 2. International activity of Lufthansa Group
  3. 3. International market competition
  4. 4. Communication marketing mix • Direct connections – Telecommunication feedback; – Providing of additional services (luxury waiting halls, Wi-Fi access, Miles&More program); • Advertising • Public press conferences
  5. 5. Financial aspects of international marketing 24,8 22,3 26,5 28,7 30,1 0 5 10 15 20 25 30 35 2008 2009 2010 2011 2012 Profit (2008-2012 )
  6. 6. Main strategic issues • Innovative mobile technologies • Reducing of marketing costs • Customer services • Changing the position on domestic market (working with subsidiary “Germanwings”)
  7. 7. Thank you for your attention!

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