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Vayu Media Products & Services


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Vayu Media is a leader in Web Design & Search Engine Marketing Services. Service solutions for small and large businesses.

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Vayu Media Products & Services

  1. 2. Who We Are… <ul><li>Integrated Internet Marketing Company delivering online marketing solutions for {local} & regional businesses </li></ul><ul><li>Internet marketing has been at the core of our business since the late 1990’s when the New Era of internet marketing began </li></ul><ul><li>Our Partners include Google, Yahoo! & MSN. </li></ul><ul><li>We offer our signature 4 Point Integrated Marketing Solution: </li></ul><ul><ul><li>MyLocalShopping Network </li></ul></ul><ul><ul><li>Search Engine Marketing </li></ul></ul><ul><ul><li>Web Design & Ecommerce Development </li></ul></ul><ul><ul><li>Strategic {local} Marketing Consulting </li></ul></ul>
  2. 3. The New Era of Marketing <ul><li>Every 20-30 years there is a disruptive technology that rings in a new era in marketing and advertising. As history has shown, each new technology from print advertising, to radio, to television has been extremely successful in capturing significant market share away from each of its predecessors. </li></ul><ul><li>The current New Era of Marketing is… </li></ul><ul><li>Targeted {Local} Internet Advertising </li></ul><ul><li>An unprecedented opportunity faces all businesses again today, especially {local} businesses. Never before has the {local} small business owner been able to compete against national corporations on a level playing field with regards to advertising and marketing. </li></ul><ul><li>Vayu Media delivers success to clients on this opportunity through our 4 Point Integrated Marketing Solution . </li></ul>
  3. 4. <ul><li>The internet is used by over 69.6% of the U.S. population. </li></ul><ul><li>(Source; Nielsen March 2007) </li></ul><ul><li>Americans conducted 10.8 billion searches at the core search engines in March of 2008. </li></ul><ul><li>(Source: comScore, March 2008) </li></ul><ul><li>82% of local searchers follow up offline via an in-store visit, phone call, or purchase. Of these, 61% made purchases. </li></ul><ul><li>(Source: comScore, August 2007) </li></ul>Search Engine Marketing
  4. 5. The Consumer Shift… <ul><li>75% of all consumers are searching for products and services online </li></ul><ul><li>50% are looking for a {local} retailer </li></ul><ul><li>30% of your target market can’t be reached because they have migrated online </li></ul>Is your business being found by consumers who use the Internet as their primary resource for local businesses?
  5. 6. Our 4 Point Integrated Marketing Solution <ul><li>50% of all internet searches are for products and services in the user’s home town </li></ul><ul><li>82% of local searchers follow up Off-Line via an in store visit or purchase </li></ul><ul><li>Vayu Media gets you to the TOP search pages so you can reach these ready to buy consumers </li></ul>MyLocalShopping Network Search Engine Marketing Web Design & Ecommerce Strategic Local Marketing Consulting <ul><li>Offers exposure & brand identity for a local business </li></ul><ul><li>Allows local businesses to gain online exposure on a limited marketing budget </li></ul><ul><li>Creates a customer interaction thru product listings, coupons, and content that can be updated at anytime </li></ul><ul><li>Small Business Websites </li></ul><ul><li>Custom Websites </li></ul><ul><li>Vayu Media creates the visual identity for your business online </li></ul><ul><li>What are Your online strengths & weaknesses? </li></ul><ul><li>Are You reaching your target consumer? </li></ul><ul><li>Are You utilizing your marketing budget in the most effective way? </li></ul>
  6. 7. Our 4 Point Integrated Marketing Solution <ul><li>Content targeted: </li></ul><ul><li>Content targeting involves matching not just keywords that are used in a search query with advertisements, but with matching the actual contents of web pages with search queries. Matching the content of the website the online user initiates their search allows us to focus precisely on the customers that have an interest in your products or services beyond just the keywords being used. </li></ul><ul><li>Geo targeted: </li></ul><ul><li>Advertising is focused and targeted only to your desired radius of business be it zip codes, cities, counties, states, and countries tracked by IP addresses. Vayu Media matches the online users IP Address to the designations for your advertising campaign and delivers only customers that match your criteria. </li></ul><ul><li>Purchase decision targeted: </li></ul><ul><li>We reach the consumer who may not think of you, but is ready to make a purchase decision…will they find you? With Vayu Media, you will be there at the point of their purchase decision. </li></ul><ul><li>These precise targeting mechanisms are employed so that your advertising dollars </li></ul><ul><li>are maximized without any waste </li></ul>
  7. 8. <ul><li>The Power of MyLocalShopping Network </li></ul><ul><li>Create an Online Presence </li></ul><ul><li>Show Off Your Best Deals Online </li></ul><ul><li>Reach Local consumers w/out spending a fortune </li></ul><ul><li>The only way to reach 30% of your target market that is online…locally </li></ul><ul><li>Auto & Transportation </li></ul><ul><li>Communications </li></ul><ul><li>Health & Beauty </li></ul><ul><li>Entertainment & Lodging </li></ul><ul><li>Finance & Professional </li></ul><ul><li>Food & Dinning </li></ul><ul><li>Home & Garden </li></ul><ul><li>Shopping </li></ul>
  8. 9. <ul><li>The Power of MyLocalShopping </li></ul><ul><li>Network </li></ul><ul><li>Receive searchable micro-site with customizable content (message, products, coupons) </li></ul><ul><li>Visual, Interactive and Fully Measurable </li></ul><ul><li>Your consumers want information NOT advertising (like the other mediums)…nobody wants to look at advertising, they want value & information </li></ul>
  9. 10. <ul><li>The Power of MyLocalShopping </li></ul><ul><li>Network </li></ul><ul><li>Customizable Coupons </li></ul><ul><li>Customizable Products </li></ul><ul><li>Steals & Deals Listing </li></ul><ul><li>To Other sites, people go once but have no reason to return frequently – ours is a destination site  -  we don’t only deliver traffic, but it is repeat traffic…that is what really counts  </li></ul><ul><li>Consumers are actually looking for your product/service  - because there is no other reason to be on the site </li></ul><ul><li>We feature product/service offerings not just Coupons </li></ul>
  10. 11. How it works… <ul><li>Consumer searches for a product/service </li></ul><ul><li>Consumer types in a specific keyword search </li></ul><ul><li>Links to specific category based on keyword search </li></ul><ul><li>Price, Coupon, Deal, Location, Virtual Tour, etc. entices consumer to contact or visit YOUR BUSINESS </li></ul><ul><li>Opportunity for Up-sell, Customer Loyalty and increased profits </li></ul>Consumer Searches Online Your Business
  11. 12. A Few of Our Clients…
  12. 13. Are you on Top?
  13. 14. If your competitors keep ranking above you in the most popular search engines for targeted {local} searches, at the point of their purchase decision, you risk being irrelevant. A consistent search engine strategy is vital to profiting - or even surviving - in the Internet era. Rely on Vayu Media’s unique blend of technology and experience to achieve rapid results and transform your Internet expectations in ways never seen before. TopPosition Search Engine Optimization This is our proprietary and results driven solution with one focused deliverable: Getting your business listed on the TOP pages of search engine results.
  14. 15. <ul><li>We will optimize keywords and target qualified {local} searches based on your business content and keywords to convert online users into customers. It is a proven process that simply delivers results. Everything we do is white hat certified based on principles and steps that involve: </li></ul><ul><li>A Consultation Session </li></ul><ul><li>Keyword Research and Recommendations </li></ul><ul><li>Link Building Optimization </li></ul><ul><li>Content Creation </li></ul><ul><li>Website Optimization </li></ul><ul><li>Site Maps Creation </li></ul><ul><li>Dynamic Site Optimization (If applicable) </li></ul><ul><li>Monthly Reporting with Project Status Reports </li></ul>
  15. 16. ClickPro Search Marketing ClickPro Search Marketing is our customized PPC management solution for businesses that want to get the most they can out of every single lead. With this program, we will be able to track and measure traffic that converts into actual leads and sales for your web site business. Our analysts are experts in monitoring the performance and getting the most out of your campaign budget.
  16. 17. <ul><li>How Our Custom PPC Management Works: </li></ul><ul><li>A dedicated search analyst will develop the best keywords that describe your business and then build PPC advertising campaigns to target those keyword searches. </li></ul><ul><li>We'll manage your pay per click ad campaigns to ensure you are getting the most cost-effective, qualified leads from your ads and the most clicks for your monthly budget. </li></ul><ul><li>You'll receive advanced monthly reporting. </li></ul><ul><li>Development that includes Custom Description Marketing Content </li></ul><ul><li>You can adjust your PPC management plan at any time to fit your growing online advertising needs. </li></ul><ul><li>You can also drive and track customer calls from your Web site, based on specific keyword campaigns, with our NEW Pay Per Call® feature. </li></ul><ul><li>What that really means is…an advertising campaign that can be highly profitable, delivers a Return on Investment and Grows Your Business! </li></ul>
  17. 18. Be at the Top! With a flat rate pricing model there is no need to worry about fluctuating costs, making the budgeting process much easier. Now you can relax and get back to your real business, knowing that your placement is assured. Let our high level search professionals focus on effective online strategies for your business. The growth in search engine listings over the last decade has been exponential. The competition is enormous and the ability for your business to stand out of the crowd is challenging. The challenges for a local business to stand out are daunting.
  18. 19. Web Design & Ecommerce The following outlines the depth of our expertise and capabilities: • Web Design & Development • Ecommerce Development • Microsites and Brand Sites • Flash Design, Motion Graphics & Post Production • 3D & Interactive Animation With Vayu Media you can count on: • Quality Solutions • On Time Delivery • Fixed Cost • Post Implementation Support
  19. 20. Web Design Solutions <ul><li>Small Business Website </li></ul><ul><li>Professional Look </li></ul><ul><li>Flat Rate Monthly Billing </li></ul><ul><li>Fast Approach to creating an online presence </li></ul><ul><li>Hosting Included </li></ul><ul><li>Monthly Content Updates Included </li></ul><ul><li>Development within 30 days </li></ul><ul><li>Own URL </li></ul><ul><li>Full Service Design and Creative </li></ul><ul><ul><li>Custom Web Design </li></ul></ul><ul><ul><li>Custom Graphics </li></ul></ul><ul><ul><li>Integrated Branding </li></ul></ul><ul><ul><li>Online and Interactive Marketing </li></ul></ul><ul><li>Custom E-commerce Solutions </li></ul><ul><li>Interactive Web 3D Demos & Presentations </li></ul><ul><li>Interactive Online Product Configurators & </li></ul><ul><li>Virtual Designers </li></ul><ul><li>Custom Internet Applications </li></ul><ul><ul><li>Database Integration </li></ul></ul><ul><ul><li>Data Mining for Tracking and Measurability </li></ul></ul><ul><ul><li>Custom Programming and Scripting </li></ul></ul><ul><ul><li>Content Management Systems </li></ul></ul><ul><ul><li>Opt-in Email / Newsletter / Ezine Tools </li></ul></ul><ul><ul><li>Virtual Location Maps </li></ul></ul><ul><ul><li>Multimedia & Interactive Flash Animation/Slide Show </li></ul></ul>
  20. 21. Examples
  21. 22. Development
  22. 23. Corporate Ecommerce 3d & Interactive Virtual Designers & Flash Games … web solutions that fit. Examples
  23. 24. Internet Marketing Products <ul><li>Vayu Media offers proven turn-key solutions and utilizes ALL marketing </li></ul><ul><li>channels to deploy strategic messaging which delivers the highest </li></ul><ul><li>engagement, conversions, and ROI in the local internet advertising landscape </li></ul><ul><li>today. </li></ul><ul><li>We offer products which enhance our core service solutions including: </li></ul><ul><li>Top-Of-Mind Email Marketing </li></ul><ul><li>Video Ads & Multimedia Production </li></ul><ul><li>Website Hosting </li></ul><ul><li>Connect-Now Social Marketing &Optimization </li></ul><ul><li>Shopping Comparison Feeds </li></ul><ul><li>Press Release Optimization & Distribution </li></ul><ul><li>Article Development & Distribution </li></ul><ul><li>Vayu Blogcast & Forum Application </li></ul><ul><li>Performance Analytics </li></ul><ul><li>3D Animation & Product Merchandising </li></ul><ul><li>These products are designed to strengthen our core solution offerings. Your marketing </li></ul><ul><li>strategist will work with you to meet your needs. </li></ul>
  24. 25. Internet Product Examples <ul><li>Flash Videos Example </li></ul><ul><li>Commercial Videos Example A </li></ul><ul><li>Commercial Videos Example B </li></ul><ul><li>PR & Article Distribution </li></ul><ul><li>Article Example A </li></ul><ul><li>Article Example B </li></ul><ul><li>Press Release Example A </li></ul><ul><li>Press Release Example B </li></ul><ul><li>Press Release Example C </li></ul><ul><li>3D Animation & Product Configurators </li></ul><ul><li>Virtual Designer </li></ul><ul><li>Omega Watch </li></ul><ul><li>3D Meeting Room </li></ul><ul><li>Secret Weapon </li></ul>
  25. 26. Web Design & Ecommerce We interview you to define your needs and translate that into a perfect online identity to achieve your vision. In one company you get creative design and technical expertise. You get website design solutions that fit your budget constraints and technology needs. With us you get to maximize your website return on investment. We plan, build and promote your 24-hour salesman!
  26. 27. How our Team Supports YOU <ul><li>Marketing Strategy Consulting </li></ul><ul><li>Search Engine Marketing Analysis & Optimization </li></ul><ul><li>Project Management </li></ul><ul><li>Creative & Technical Website Design </li></ul>To service our client needs in the most seamless and effective fashion we have created a team with four major competencies:
  27. 28. With Vayu Media, you can expect: <ul><li>A Dedicated Marketing Strategist </li></ul><ul><li>Flat Rate Pricing </li></ul><ul><li>Turn-Key Solutions </li></ul><ul><li>Full Service Web Design & Search Engine Marketing </li></ul><ul><li>Geo & Content Targeted Traffic </li></ul><ul><li>Positioning on the First Page of Google </li></ul><ul><li>The power of the MyLocalShopping Network </li></ul><ul><li>Excellent Brand Identity </li></ul><ul><li>ROI focused traffic </li></ul><ul><li>Custom Descriptions Marketing Content </li></ul><ul><li>No Need for Costly & Complex Management </li></ul><ul><li>Positioning where the vast majority of targeted clicks occur </li></ul><ul><li>Ability to upgrade solutions at any time </li></ul><ul><li>Exceptional Customer Service </li></ul>
  28. 29. What Sets Us Apart: <ul><li>Vayu Media delivers a proven 4 Point Integrated Marketing Solution , a holistic approach to marketing and advertising in the digital economy. </li></ul><ul><li>The combination of Vayu Media’s proven turn-key solutions and the utilization of ALL marketing channels to deploy strategic messaging delivers the highest engagement, conversions, and ROI in the local internet advertising landscape today. </li></ul>
  29. 30. Links <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>