Enterprise 2.0 SUMMIT - Internal Value Propositoins for Uptake

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Enterprise 2.0 SUMMIT - Internal Value Propositoins for Uptake

  1. 1. Selling the Case for Accelerating Business Performance with Enterprise Collaboration and 2.0 Technologies @Oliver marks: olivermarks.com Enterprise Advocates: http:// blog.enterpriseadvocates.com/ ZDNet Collaboration: blogs.zdnet.com/collaboration www.enterprise2strategy.com
  2. 2. Level Playing Fields
  3. 3. 100 Years of History
  4. 4. Coming Of Age Fashions
  5. 5. Life In The Trenches
  6. 6. Fit Is Usually An Issue
  7. 7. An  Enterprise  2.0  Strategic  Journey:   from  Incep:on  to  Launch The  Big  Idea Designing  the  Execu:ve  Pitch Execu:on  Planning  Realis'c  Business  Value  Proposi'ons Requirements  Gathering  What’s  In  It  For  Me?   Scoping  Out  Vendor  Op'ons  Poli'cs  &  Culture Pragma'c  Planning  Requirements  Gathering Understanding  Scale  Contextual  Framing  Governance,  Risk  Mgmt,  Compliance  Legal Develop  and  Deploy  Scoping  Out  Vendor  Op'ons  Making  the  Transi'on:  Switch  Costs  Expect  The  Unexpected Launch GeCng  Execu:ves  on  Board Requirements  Gathering  Requirements  Gathering Launch  Strategy  Elements  of  a  winning  proposal  to   Going  Live management Driving  Adop'on  The  Pitch
  8. 8. Don’t Shoot
  9. 9. Switch Costs
  10. 10. Always focus on
  11. 11. Discussion @Oliver marks: www.olivermarks.com Enterprise Advocates: http://blog.enterpriseadvocates.com/ ZDNet Collaboration: blogs.zdnet.com/collaboration www.enterprise2strategy.com

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