This document outlines a proposal for Glycemion to work with Pfizer to raise awareness of glaucoma through optometrists' offices. Glycemion would identify the opportunity and contract with Pfizer to sponsor a targeted letter program. Optometrists would contact patients due for eye exams, and patients would receive letters encouraging them to make appointments for screening and potential free diabetes screening kits. The goal is to promote both eye exams and Pfizer's glaucoma drug Xalatan.

1. Increasing
Glaucoma Awareness
Through the Vision Care
Channel with Glycemion
A Proposal to
Konstantine Haralampopoulos August 2008

2. Execution Process for Opportunity: Pfizer / Glaucoma / Xalatan®
Glycemion (Konstantine) Pfizer TOS Dr. / Patients
6 9 12
1
Identify Opportunity* Purchases Contact each participating Patient receives
(Industry / Sponsor / Contact) estimated number of practice / Dr., assist personalized letter from their
test kits from Glycemion with PatientMiner Dr. w/ call to action / offer
2 Create sample letter &
presentation materials 7 10 13
Patient stimulated to
Sales force orientation Reporting of program
make appt. with Dr.,
conference call led by TOS status to sponsor
mentions letter / offer
Existing NO
Glycemion
YES
contact?
8 Sales Reps present opp. 11
3 to Drs. (optometrists), TOS receives payment = Glycemion involvement
Glycemion leverage commitment, from sponsor
provides provide Kits, sign-up Drs.
introduction
* Pfizer / Glaucoma / Xalatan® Opportunity
4
presents opportunity
Benefits to Pfizer:
Raise awareness of dangers and prevalence of age related diseases such as glaucoma and
diabetes in a targeted patient group (aged 45+ and due for an eye exam) through personalized
messages from eye doctors. Messaging can stress the possible link between diabetes and
NO Sponsor glaucoma and the importance of regular eye exams in early detection.
agrees to
Pilot Test? Benefit to Optometrists: Increased patient traffic and appointments through targeted
personalized letters/brochures to patients overdue for an eye exam.
Benefit to patients: Receive a free DRA kit and/or referral to a (Xalatan prescribing) MD if
YES
determined by optometrist that patient may be pre-diabetic or showing signs of glaucoma.
5 TOS contracts with Benefit to Glycemion: Has DRA kits underwritten (i.e. paid for) and gets brand entrenched
sponsor, provides test plan as THE screen test for pre-diabetes
and orientation materials

3. Execution Process for Opportunity: Pfizer / Glaucoma / Xalatan®
Glycemion Pfizer TOS Dr. / Patients
6 9 7
1
Identify Opportunity* Purchases Contact each participating Patient receives
(Industry / Sponsor / Contact) estimated number of practice / Dr., assist personalized letter from their
test kits from Glycemion with PatientMiner Dr. w/ call to action / offer
2 Create sample letter &
presentation materials 7 10 13
Patient stimulated to
Sales force orientation Reporting of program
make appt. with Dr.,
conference call led by TOS status to sponsor
mentions letter / offer
Existing NO
Glycemion
YES
contact?
8 Sales Reps present opp. 11
3 to Drs. (optometrists), TOS receives payment = Glycemion involvement
Glycemion provides leverage commitment, from sponsor
introduction provide Kits, sign-up Drs.
SAY: SHOW: (Letter) SUBMIT: (Auth Form)
4 "We'd like to sponsor a targeted HIPAA-
And presents opportunity
compliant patient communication
program that will stimulate patients to
come into your office for their regular eye
exam. Personalized letters from your
NO Sponsor practice will be sent out to targeted
agrees to
patients 45+ that are due for an exam.
Pilot Test?
The letters will discuss the symptomless
beginnings of diabetes & glaucoma and
YES the importance of regular eye exams for
5 early diagnosis.
TOS contracts with
A free DRA kit will be offered as an
sponsor, provides test plan
and orientation materials additional call to action.”
.