Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
ONLINE REPUTACIJA ALERT!
... JE: <ul><li>FOOTPRINT NA INTERNETU </li></ul><ul><li>ONO ŠTO OSTAVLJATE “IZA SEBE” NA WWW </li></ul><ul><li>ONO ŠTO DR...
SO WHAT?! www.draganadjermanovic.com
UTICAJ NA: <ul><li>VAS LIČNO –  >  PRIVATNO </li></ul><ul><li>PROFESIONALNO  –  >  NA WEBU </li></ul><ul><li>PROFESIONALNO...
1.   PR IVATNO <ul><li>77%  REGRUTERA ĆE VAS PRETRAŽITI NA WEBU </li></ul><ul><li>35%  KANDIDATA JE  ELIMINISANO  ZBOG PRO...
2.   PR OFESIONALNO www.draganadjermanovic.com http://bit.ly/AT48j <ul><li>25.000 net korisnika </li></ul><ul><li>50 zemal...
2.   PR OFESIONALNO www.draganadjermanovic.com
3.   PR OFESIONALNO  – TRADICIONALNI MEDIJI <ul><li>  </li></ul><ul><li>6 2 % blogs were having a significant  impact  on ...
INTERNET FAST FACTS <ul><li>1,5  MILIJARDI INTERNET KORISNIKA </li></ul><ul><li>(75% KORISTI NEK U  OD DRUŠTVENIH MREŽA) <...
INTERNET REGIONALNO www.draganadjermanovic.com  Yugosfera - oko 8,5 mil internet korisnika
www.draganadjermanovic.com DELL SUCKS, DELL LIES!!!   – JEFF JARVIS www.buzzmachine.com   http://bit.ly/2gaDGq
DELL Weekly www.draganadjermanovic.com
After 2 years...  Dell learned  – Direct2Dell blog www.draganadjermanovic.com “ They  reached  out to  bloggers ; they  bl...
We  Can Learn From &quot;Dell Hell.&quot;  Dell Did ! <ul><li>Customers  are  in control . Work with them and learn from t...
<ul><li>How are you organized –  PR vs. social media ? </li></ul><ul><li>How do you handle negative comments ? </li></ul><...
“ MARKETS ARE CONVERSATION” www.draganadjermanovic.com http://bit.ly/3m7zHC
COMTRADEGROUP .COM/blog www.draganadjermanovic.com
COMING.RS/blog www.draganadjermanovic.com
PR EVENCIJA <ul><li>ZNAČAJ INTERNETA </li></ul><ul><li>UTICAJ SOCIAL & CONSUMER GENERATED MEDIA </li></ul><ul><li>MONITORI...
MONITORING – BUDI TU! www.draganadjermanovic.com
MONITORING  - RSS www.draganadjermanovic.com
www.draganadjermanovic.com
ANALIZA <ul><li>NA KOJIM MESTIMA SE POJAVLJUJETE </li></ul><ul><li>KOLIKO SU TA MESTA UTICAJNA  (alexa.com, google   trend...
PR IVATNO      EGO-SEARCH <ul><li>GOOGL E  YOURSELF </li></ul><ul><li>PEOPLE SEARCH ENGINES </li></ul><ul><li>DO YOUR OWN...
PR IVATNO <ul><li>LIČNI BLOG  </li></ul><ul><li>MICRO-BLOGGING  </li></ul><ul><li>SOCIJALNE MREŽE  </li></ul><ul><li>KOMEN...
www.draganadjermanovic.com
<ul><li>RAZMISLITE  (NAJMANJE) DVA PUTA  PRE NEGO  ŠTO MA ŠTA LIČNO  PUBLIKUJETE  NA  WEBU ! </li></ul>www.draganadjermano...
DRAGANA ĐERMANOVIĆ +381659300DDj @GagaDjermanovic [email_address] www.draganadjermanovic.com
Upcoming SlideShare
Loading in …5
×

Dragana Đermanović - ALERT - online reputacija

1,209 views

Published on

  • Be the first to comment

  • Be the first to like this

Dragana Đermanović - ALERT - online reputacija

  1. 1. ONLINE REPUTACIJA ALERT!
  2. 2. ... JE: <ul><li>FOOTPRINT NA INTERNETU </li></ul><ul><li>ONO ŠTO OSTAVLJATE “IZA SEBE” NA WWW </li></ul><ul><li>ONO ŠTO DRUGI O VAMA PRONALAZE NA WEBU </li></ul><ul><li>ONO ŠTO ĆE NAKON PRONAĐENOG MI SLITI O VAMA </li></ul>www.draganadjermanovic.com
  3. 3. SO WHAT?! www.draganadjermanovic.com
  4. 4. UTICAJ NA: <ul><li>VAS LIČNO – > PRIVATNO </li></ul><ul><li>PROFESIONALNO – > NA WEBU </li></ul><ul><li>PROFESIONALNO – > U TRADICIONALNIM MEDIJIMA </li></ul>www.draganadjermanovic.com
  5. 5. 1. PR IVATNO <ul><li>77% REGRUTERA ĆE VAS PRETRAŽITI NA WEBU </li></ul><ul><li>35% KANDIDATA JE ELIMINISANO ZBOG PRONAĐENOG </li></ul><ul><li>53% ELIMINISANO ZBOG NEPRIKLADNIH FOTOGRAFIJA </li></ul>http://bit.ly/2fbU3X
  6. 6. 2. PR OFESIONALNO www.draganadjermanovic.com http://bit.ly/AT48j <ul><li>25.000 net korisnika </li></ul><ul><li>50 zemalja sveta </li></ul><ul><li>April 09 </li></ul>
  7. 7. 2. PR OFESIONALNO www.draganadjermanovic.com
  8. 8. 3. PR OFESIONALNO – TRADICIONALNI MEDIJI <ul><li>  </li></ul><ul><li>6 2 % blogs were having a significant impact on the “tone” of news reporting </li></ul><ul><li>51% impact on the “editorial direction” </li></ul><ul><li>76% reporter s see blogs as helpful in giving them story ideas , story angles and insight into the tone of an issue </li></ul>www.draganadjermanovic.com SM & CGM UTIČU I NA UREDNIKE I NOVINARE http://tinyurl.com/33h2hp
  9. 9. INTERNET FAST FACTS <ul><li>1,5 MILIJARDI INTERNET KORISNIKA </li></ul><ul><li>(75% KORISTI NEK U OD DRUŠTVENIH MREŽA) </li></ul><ul><li>31 MILIJARDA GOOGLE PRETRAGA MESEČNO </li></ul><ul><li>330 MILIONA YOUTUBE PREGLEDA MESEČNO </li></ul><ul><li>235 MILIONA FACEBOOK PROFILA </li></ul><ul><li>253 MILIONA MY SPACE NALOGA </li></ul><ul><li>133 MILIONA BLOGOVA </li></ul>www.draganadjermanovic.com
  10. 10. INTERNET REGIONALNO www.draganadjermanovic.com  Yugosfera - oko 8,5 mil internet korisnika
  11. 11. www.draganadjermanovic.com DELL SUCKS, DELL LIES!!! – JEFF JARVIS www.buzzmachine.com http://bit.ly/2gaDGq
  12. 12. DELL Weekly www.draganadjermanovic.com
  13. 13. After 2 years... Dell learned – Direct2Dell blog www.draganadjermanovic.com “ They reached out to bloggers ; they blogged ; they found ways to listen to and follow the advice of their customers. They joined the conversation. That’s all we asked. ” J. Jarvis
  14. 14. We Can Learn From &quot;Dell Hell.&quot; Dell Did ! <ul><li>Customers are in control . Work with them and learn from them. </li></ul><ul><li>Real conversations are two-way . </li></ul><ul><li>Think before you talk , but always be yourself . </li></ul><ul><li>Be aware that any conversation can become global at any time . </li></ul><ul><li>Size doesn't matter—relevance does. Just as one journalist can trigger a newscycle, one blogger can do the same. </li></ul><ul><li>Don't be afraid to apologize . </li></ul><ul><li>One customer is part of many communities . </li></ul>www.draganadjermanovic.com
  15. 15. <ul><li>How are you organized – PR vs. social media ? </li></ul><ul><li>How do you handle negative comments ? </li></ul><ul><li>What is the process for setting up a blog or community with franchisees? </li></ul><ul><li>… and about 50 more </li></ul>www.draganadjermanovic.com “ ... brands-only community that helps large organizations build successful social media programs ” http://bit.ly/40AUzd
  16. 16. “ MARKETS ARE CONVERSATION” www.draganadjermanovic.com http://bit.ly/3m7zHC
  17. 17. COMTRADEGROUP .COM/blog www.draganadjermanovic.com
  18. 18. COMING.RS/blog www.draganadjermanovic.com
  19. 19. PR EVENCIJA <ul><li>ZNAČAJ INTERNETA </li></ul><ul><li>UTICAJ SOCIAL & CONSUMER GENERATED MEDIA </li></ul><ul><li>MONITORING </li></ul><ul><li>ANALIZA </li></ul><ul><li>PR OACTIVNA ULOGA  </li></ul>www.draganadjermanovic.com
  20. 20. MONITORING – BUDI TU! www.draganadjermanovic.com
  21. 21. MONITORING - RSS www.draganadjermanovic.com
  22. 22. www.draganadjermanovic.com
  23. 23. ANALIZA <ul><li>NA KOJIM MESTIMA SE POJAVLJUJETE </li></ul><ul><li>KOLIKO SU TA MESTA UTICAJNA (alexa.com, google trends , technorati.com, search status...) </li></ul><ul><li>U KOM KONTEKSTU </li></ul><ul><li>KAKVO JE OKRUŽENJE </li></ul><ul><li>KAKVE SU REAKCIJE </li></ul>www.draganadjermanovic.com
  24. 24. PR IVATNO  EGO-SEARCH <ul><li>GOOGL E YOURSELF </li></ul><ul><li>PEOPLE SEARCH ENGINES </li></ul><ul><li>DO YOUR OWN BACKGROUND CHECK </li></ul><ul><li>WE ARE OUR OWN WORST ENEMY! </li></ul>
  25. 25. PR IVATNO <ul><li>LIČNI BLOG </li></ul><ul><li>MICRO-BLOGGING </li></ul><ul><li>SOCIJALNE MREŽE </li></ul><ul><li>KOMENTARISANJE NA FORUMIMA I BLOGOVIMA </li></ul><ul><li>DOMEN SA SVOJIM IMENOM </li></ul><ul><li>GOOGLE PROFIL </li></ul>
  26. 26. www.draganadjermanovic.com
  27. 27. <ul><li>RAZMISLITE (NAJMANJE) DVA PUTA PRE NEGO ŠTO MA ŠTA LIČNO PUBLIKUJETE NA WEBU ! </li></ul>www.draganadjermanovic.com
  28. 28. DRAGANA ĐERMANOVIĆ +381659300DDj @GagaDjermanovic [email_address] www.draganadjermanovic.com

×