KITE Kommunikation


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The KITE Kommunikation agency is established by a group of young PR specialists from Russia. We have helped a various number of international and local companies to gain publicity on the Russian market before we became a part of the Agency. Now we apply our ideas, skills and efforts to strengthen and develop relations between Russia and Sweden.

Our work is based on three main statements:

1. We love Russia. Russia is a country with a rich history, incredible cultural heritage, national diversity and vast geographical expanses. Russia is a place of opportunities, it grows day by day and opens new horizons for those who decide make a first step towards it.

2. We love Sweden. Sweden has become our next staging point few years ago, and we are happy to get to know life and business here from the inside. We absolutely admire Swedish traditions, lifestyle, creativity and, of course, the high quality of everything produced here.

3. We want more Swedish in Russia. Russia needs Sweden and trusts Swedish trademarks. Sweden needs Russia, and a growing number of Swedish companies that open their offices there speaks for itself.

Therefore, our mission is to help our Swedish clients in discovering all the potential business opportunities of Russia. We want to introduce you to Russia (and introduce Russia to you) step by step, and we will be happy to see how you successfully start, develop and win on the Russian market.

Kommunikite with Russia!

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KITE Kommunikation

  1. 1. Our MissionMission of KITE Kommunikation is to help our clients in discoveringall the potential business opportunities of Russia. Our services are based on an insider knowledge andunderstanding of issues and differences of the Russian market thatcan affect a foreign business. Thus, with the highest level of professionalism and experience weprovide customized and result-oriented marketing, public relationsand consulting solutions to help clients successfully launch,increase their business and reach sales targets in Russia.
  2. 2. Our TeamBefore becoming a part of KITEKommunikation, our team took theopportunity to work on differentprojects within communication withpassion and curiosity. Now, broughttogether in KITE Kommunikation, our  7+ years of hands-on experience insharp solution-seekers are ready to marketing and PR on the Russianoffer you:   market  Significant network of local partners  Established connections with media, marketing and trade representatives and governmental authorities  Expertise in various branches of business. Among them: Healthcare, machinery, tourism, It, etc.
  3. 3. Russia: Advantages for business Fast urbanization: by 2010, 72.8 percent of the total population in Russia lived in cities.   Income and consumer demands fast growth   New member of the World Trade Organization. Joined in August, 2012  Economic stability: Russia is the the tenth largest economy in the world, with a GDP of $1.2 trillion.
  4. 4. Russia: Advantages for business The highest per capital Gross 6th by 11th by nominal Domestic Product of Purchasing Gross Domestic BRIC* power parity   Product Data taken from the US Commercial Service report And still…*BRIC – Brazil, Russia, India, China
  5. 5. …A lot of newopportunities to discover
  6. 6. Russia Today  Rapid development of the distribution channels   Increase in Internet marketing audience  Permanent growth of Swedish export (exports increased by 49% 2010. Important export products are automobiles, equipment for the telecommunications industry, and pharmaceutical products)*  Rising needs of infrastructure  Decrease in local manufacturing *data from
  7. 7. Development of the Russian imports Billion  US  dollars   350   300   250   200   150   100   50   0   2006   2007   2008   2009   2010   2011  *official  sta4s4cs  by  Central  Bank  of  Russia,  accumulated  by  KITE  Kommunika4on  
  8. 8. Grow in Russia with us!
  9. 9. Our ServicesI.  Local Market Research    Providing quantitative and qualitative data about the current situation in the specified branch in Russia: demand, main companies in the niche and market dynamics  Examining potential distribution channels
  10. 10. Our ServicesII. Strategic Planning   Shaping a profile of potential customer   Identifying exact geographic locations for entering Russian market    Choosing the best distribution partner    Shaping the main message to be delivered to potential customers (or adjusting a current one to the  Russian market)   Defining optimal media channels for audience acquisition    Developing the stages of introduction of a product/service to the Russian market   Establishing connections with state authorities and branch associations.
  11. 11. Our ServicesIII. Marketing Communication  Advertisement   Promotion – offline and online activities  Branding   Media planning  Social media marketing  Inbound marketing
  12. 12. Our ServicesIII. Media relations  Formation of the full list of branch/trade/local/federal/online/ offline media in Russia   Introducing company, its board, goods and services, mission and plans to the Russian media   Preparing a full primary press package of the company in Russian language  Case Study placement   Work with press comments   Complex arrangement of media events  Copywriting  Newsletters  Media monitoring
  13. 13. Thank you! Uppsala, Sweden: +46-737-871709, +46-700-246429 Moscow, Russia: +7-926-556-3803Saint-Petersburg, Russia: +7-953-169-32-53