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Stupid Studio - Designing for social engagement

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"Every marketeer needs to think about storytelling and experiences, in order to be able to start creating ideas". The way we are consuming media changes rapidly and this has a huge effect on your content strategy. Get inspired by Christian and let him convince you why designers and content strategists should work more closely together.

Published in: Social Media
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Stupid Studio - Designing for social engagement

  1. 1. STUPID STUDIO
  2. 2. “I don’t know, let’s find out!”
  3. 3. Some insights Some inspiration Some laughs
  4. 4. PROLOGUE80 PERCENT 1 MILLION MINUTES EACH SECOND
  5. 5. 23 februar 2016 Side Stupid Studio 13 WHY USE VISUAL CONTENT? 1. We’re suffering from information overlod 2. We have less time to make an impact 3. Our brains process images much faster than text 4. Visuals help to increase understanding 5. Visual content increases shares on Social Media 6. Visuals make it more likely users will believe what you are saying
  6. 6. PROLOGUE QUALITY ABOVE QUANTITY ABANDON “ALWAYS ON”
  7. 7. “Once a consumer connects with a brand on an emotional level, their trust is earned and you can engage with them on an intellectual level.”
  8. 8. Oh. My. God. CASE STUDY
  9. 9. Odense Town Hall
  10. 10. Courage Team Spirit Drive Openess Personal Development
  11. 11. Brainstorm photo with our creative team.
  12. 12. Odense Kommunes Medarbejder Grundlag
  13. 13. Markus OakleyOlimpia Zagnoli Al Murphy
  14. 14. SKAL TEKSTES
  15. 15. Supporting Sustainable Fishermen CASE STUDY
  16. 16. THE BRIEF How can we make sure the MP’s in the EU government change the Common European Fisheries Policy, now that it’s up for review again for the first time in 10 years! GREENPEACE
  17. 17. THE REDEFINED BRIEF How can we turn the depletion of our oceans into something tangible, and thus make the public opinion apply pressure on their local peers and their government? STUPID STUDIO
  18. 18. Web APP med data fra centralt Worpress CMS Integration med alle større sociale medier
  19. 19. KAPOW!
  20. 20. “Design can make changes - together we have a voice”
  21. 21. #staystupid @gogomogensen christian@stupid-studio.com www.stupid-studio.com

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