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IT'S ALL ABOUT THE TEAM: TRANSFORM THE ORGANIZATION TO GET MORE PEOPLE INTO THE CINEMA

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Join the presentation to learn more about digital organization within your company. Hear more about the journey Nordisk Film Biografer has been on, and learn what is needed in a digital organization to both meet the demands of 2016 and to prepare for the future.

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IT'S ALL ABOUT THE TEAM: TRANSFORM THE ORGANIZATION TO GET MORE PEOPLE INTO THE CINEMA

  1. 1. It’s all about the team! - Transform the organization to get more people into the cinema Stine Påskesen Komfo Summit 2016
  2. 2. BOX OFFICE – MARKET SHARES
  3. 3. • 20 cinemas • 1.000 employees • 6 mio tickets • 42-45% market share • Best years since the 80’es
  4. 4. Traditional Business • Projected films the same way in more than 100 years • 2012 – Cinemas were digitized • Still same experience • -but the whole world changed….
  5. 5. Digital Organization - then • Team of 4,5 people • Web, CRM, App, Loyality, Social, Events, digital development • More and more tasks • ‘Department of everything’ • Higher demands and ambitions
  6. 6. The fall of 2015
  7. 7. Left was…
  8. 8. Keep calm and… what now? • Funds + hands • Survival mode • Started drawing, describing and dreaming • Many iterations -> second opinion
  9. 9. The Winning Formula • ‘By the book-digital transformation’ • Invest in the transformation – long term • Don’t hire IT-resources • Data centric • Customer centric • Dare to fail fast • Competitive advantage
  10. 10. Web- and CRM Manager Pernille Glistrup Røddik Insights Manager Lasse Krogh Madsen Social Media Manager Janie Schwartz Rasmussen Digital Marketing Koordinator XXX
  11. 11. Highway to… • Establishing team • Implementing new systems • Rethinking loyalty • KPI’s • Connecting the digital dots • Customer centric approach – 360 degrees
  12. 12. Challenges WILL occur • New team – new processes – new challenges • Meeting ambitions • Competitors rearm digitally • Keeping up to speed with reality
  13. 13. Nailed it! • +5.600 tickets • +800.000 dkk revenue • +50% total ticket share • +60% Box Office
  14. 14. Take Aways • Plan ahead • Think BIG • Hire competences – not functions • Clear KPI’s • Map and fix the basics
  15. 15. Reach out! Stine Påskesen /Stinepp /Stinepaa Stine.paaskesen@nordiskfilm.com Stine Påskesen

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