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Video & Visual Content Marketing | Pubcon Austin 2018

Our Sr. Director of Digital Marketing headed down to Austin to talk about how to utilize video and images in content marketing. Get the full presentation and learn more at https://www.komarketing.com/pubconaustin2018.

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Video & Visual Content Marketing | Pubcon Austin 2018

  1. 1. Visual & Video Content Marketing Presented by: Casie Gillette #pubcon
  2. 2. ABOUT CASIE GILLETTE • First Things First: Sounds like K-C • What I Do: Sr. Director, Digital Marketing at KoMarketing, a B2B Digital Marketing agency in Boston, MA. • I’m Old: In the online marketing industry for over 12 years, working on both the agency side and in- house. • Things I Like: SEO, Dogs, Pizza, Netflix & Smiling…it’s my favorite. • Find Me: Connect with me on Twitter @casieg. @CASIEG #PUBCON
  3. 3. komarketing.com/pubconaustin2018 @CASIEG #PUBCON
  4. 4. @CASIEG #PUBCON
  5. 5. @CASIEG #PUBCON
  6. 6. @CASIEG #PUBCON pic: @tombrady
  7. 7. @CASIEG #PUBCON 55%OF PEOPLE WILL READ A BLOG POST FOR 15 SECONDS OR LESS
  8. 8. @CASIEG #PUBCON credit: wysowl
  9. 9. @CASIEG #PUBCON THE RULE OF 7
  10. 10. @CASIEG #PUBCON (He says in parentheses)
  11. 11. @CASIEG #PUBCON @ANDREACRUZ92
  12. 12. @CASIEG #PUBCON @ANDREACRUZ92
  13. 13. @CASIEG #PUBCON
  14. 14. @CASIEG #PUBCON
  15. 15. @CASIEG #PUBCON WHAT? HOW? WHY?
  16. 16. @CASIEG #PUBCON STEP 1: SET CONTENT GOALS
  17. 17. @CASIEG #PUBCON
  18. 18. @CASIEG #PUBCON
  19. 19. @CASIEG #PUBCON Improve Search Visibility Brand Awareness Drive Social Visibility
  20. 20. @CASIEG #PUBCON WHAT? HOW? WHY?
  21. 21. @CASIEG #PUBCON ENGAGEMENT TRAFFIC REVENUE
  22. 22. ANALYTICS: TOP ORGANIC PAGES @CASIEG #PUBCON
  23. 23. BUZZSUMO: SOCIAL TRAFFIC @CASIEG #PUBCON
  24. 24. WMT: LINKED CONTENT @CASIEG #PUBCON
  25. 25. YOUTUBE VIDEOS @CASIEG #PUBCON
  26. 26. @CASIEG #PUBCON
  27. 27. @CASIEG #PUBCON
  28. 28. @CASIEG #PUBCON
  29. 29. @CASIEG #PUBCON
  30. 30. @CASIEG #PUBCON I had an awesome time!
  31. 31. @CASIEG #PUBCON
  32. 32. @CASIEG #PUBCON
  33. 33. CUSTOMER REVIEWS @CASIEG #PUBCON
  34. 34. @CASIEG #PUBCON
  35. 35. @CASIEG #PUBCON
  36. 36. @CASIEG #PUBCON
  37. 37. @CASIEG #PUBCON
  38. 38. @CASIEG #PUBCON
  39. 39. @CASIEG #PUBCON
  40. 40. @CASIEG #PUBCON
  41. 41. TOOLS @CASIEG #PUBCON
  42. 42. IMAGES: CANVA @CASIEG #PUBCON
  43. 43. IMAGES: PIXLR @CASIEG #PUBCON
  44. 44. IMAGES: SNAPPA @CASIEG #PUBCON
  45. 45. IMAGES: PIKTOCHART @CASIEG #PUBCON
  46. 46. IMAGES: WORDSWAG @CASIEG #PUBCON
  47. 47. IMAGES: PIXABAY @CASIEG #PUBCON
  48. 48. VIDEO: BITEABLE @CASIEG #PUBCON
  49. 49. GIF: GIPHY @CASIEG #PUBCON
  50. 50. @CASIEG #PUBCON
  51. 51. @CASIEG #PUBCON PEOPLE REMEMBER WHAT THEY SAW CONTENT MUST HAVE GOALS DATA = AWESOME CONTENT
  52. 52. THANKS! CASIE@KOMARKETING.COM @CASIEG / @KOMARKETING komarketing.com/pubconaustin2018

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