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In early 2013 Derek Edmond wrote a blog post detailing how the process of B2B link building management will change in the coming months and years.
As Google cracks down on spam and poor quality links, SEO's must reassess how they evaluate link prospects; focusing on the individuals that are associated with publications and websites essential for link acquisition.
This presentation outlines how to reassess link prospects by centering on individuals and making certain to evaluate points such as sites owned, managed, and influenced, and social media profiles, as well as more traditional search engine specific factors.
The original post can be found here: http://www.komarketingassociates.com/blog/link-building-management/
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