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lets	
  talk	
  about	
  some	
  situa-ons…	
  

                                                                                                                                                         OR	
  




  • 	
  An	
  NGO	
  in	
  a	
  small	
  Indian	
  slum	
  educa-ng	
  children	
               • 	
  Сorporate/	
  Jackie	
  Chan	
  want	
  to	
  invest	
  in	
  educa-on	
  NGOs	
  	
  
  • 	
  To	
  expand	
  needs	
  funding	
  BUT	
  only	
  is	
  well	
  known	
  locally	
     • 	
  BUT	
  do	
  not	
  have	
  the	
  -me	
  or	
  exper-se	
  to	
  raise	
  funds	
  




• 	
  Siberian	
  -ger	
  facing	
  ex-nc-on	
                                                  • 	
  Chang,	
  a	
  Singaporean	
  animal	
  ac-vist	
  is	
  looking	
  to	
  
• 	
  WWF	
  is	
  driving	
  this	
  cause	
  BUT	
  needs	
  funding	
  +	
  awareness	
      support	
  cause	
  
                                                                                                • 	
  Has	
  ability	
  to	
  raise	
  awareness	
  BUT	
  not	
  sure	
  how	
  to	
  
                                                                                                connect	
  with	
  organiza-ons	
  

                                                                  Disclaimer:	
  All	
  logos	
  are	
  used	
  only	
  as	
  examples	
  
how	
  can	
  we	
  change	
  that?	
  




                      campaigns	
  
      auc-ons	
  
                    iGiving           contests	
  




                      events	
  
iGiving	
  
                 An	
  online	
  pla*orm	
                                                      Helps	
  
	
                                                                	
  
u  Runs	
  campaigns	
  to	
  raise	
  funds,	
  spread	
        u  Social	
  enterprises	
  beSer	
  posi-on	
  
     awareness	
  about	
  causes.	
                                   marke-ng	
  strategies	
  

u  Works	
  through	
  auc-ons,	
  loSeries,	
                   u  Youth	
  enhance	
  communica-on	
  skill-­‐sets.	
  
     compe--ons	
  and	
  events	
  to	
  raise	
  funds.	
       	
  
	
  


                       Connects	
  	
                                                   User-­‐friendly	
  
	
  
                                                                                                   	
  
u  social	
  enterprises	
  to	
  corpora-ons	
  and	
  
     people	
  globally	
                                          u To	
  create	
  campaigns	
  and	
  use	
  social	
  
	
                                                                    media	
  tools	
  
u  corpora-ons	
  to	
  social	
  enterprises	
  and	
            u 	
  To	
  access	
  and	
  spread	
  the	
  word	
  
     people	
  globally.	
  
iGiving	
  so	
  far	
  	
  

ü Registered	
  in	
  Singapore	
  as	
  Pte	
  Ltd	
  (	
  Reg	
  no:	
  201231054H	
  )	
  
ü Registered	
  in	
  Australia	
  
ü Will	
  possibly	
  get	
  talent	
  support	
  from	
  Media	
  Development	
  Authority	
  of	
  
   Singapore	
  
ü Incubated	
  by	
  MDA	
  endorsed	
  incubator,	
  Ruvento	
  Ventures	
  Pte	
  Ltd	
  
ü LBS,	
  IIT	
  ,	
  INSEAD,	
  Imperial	
  College	
  Graduates	
  
iGiving	
  screen	
  	
  
iGiving	
  screen	
  	
  
Partner	
  social	
  enterprises	
  
       COMMITTED	
                        IN	
  THE	
  LOOP	
  
•  WTO	
                          •  UN	
  Women	
  
•  Protsahan	
  	
  
•  Milaap	
                       •  The	
  Pixel	
  Project	
  
•  Colors	
  
                                  •  WWF	
  
•  Yuva	
  Parivarthan	
  
• Boond	
                         •  Aidha	
  
• Gramshree	
  	
  
                                  •  Goonj	
  
• TTSH	
  
                                  	
  
	
  
how	
  do	
  we	
  connect?	
  
Educa-onal	
  NGO	
  runs	
  auc-ons	
  to	
  sell	
  children’s	
  pain-ngs.	
  
Jackie	
  Chan	
  simply	
  loves	
  the	
  crea-vity	
  and	
  donates	
  




   WWF	
  connects	
  with	
  Chang	
  who	
  sells	
  Siberian	
  souvenirs	
  
   Chang	
  raises	
  USD	
  1000	
  for	
  saving	
  the	
  -gers!	
  




  Aidha	
  connects	
  with	
  Facebook	
  Co-­‐Founder	
  Eduardo	
  
  Saverin	
  to	
  conduct	
  a	
  panel	
  discussion	
  event.	
  	
  
  Raises	
  money	
  through	
  -cket	
  sales	
  at	
  event.	
  




      Blue	
  water	
  reef	
  ac-vists	
  connect	
  with	
  the	
  famous	
  
      Singaporean	
  painter	
  Mr	
  Chang	
  Huan.	
  For	
  the	
  highest	
  
      three	
  bidders,	
  HTC	
  gives	
  away	
  its	
  new	
  phone!	
  
fundraising	
  steps	
  

   1.	
  Charity	
  creates	
  cause	
  
   2.	
  iGiving	
  distributes	
  cause	
  to	
  
   fundraisers	
  community	
  
   3.	
  Fundraisers	
  create	
  campaigns	
  
   (auc-ons,	
  loSeries,	
  etc)	
  
   4.	
  Charity	
  approves	
  selected	
  campaigns	
  
   5.	
  Fundraiser	
  is	
  using	
  iGiving	
  tools	
  to	
  
   reach	
  donors	
  
   6.	
  Donors	
  donate	
  money	
  using	
  iGiving	
  
   online	
  payment	
  facility	
  
   7.	
  Fundraiser	
  sends	
  a	
  lot	
  (gih)	
  to	
  the	
  
   winner	
  
   8.	
  iGiving	
  transfers	
  money	
  to	
  the	
  
   charity	
  
fundraising	
  steps	
  

   1.	
  Charity	
  creates	
  cause	
  
   2.	
  iGiving	
  distributes	
  cause	
  to	
  
   fundraisers	
  community	
  
   3.	
  Fundraisers	
  create	
  campaigns	
  
   (auc-ons,	
  loSeries,	
  etc)	
  
   4.	
  Charity	
  approves	
  selected	
  campaigns	
  
   5.	
  Fundraiser	
  is	
  using	
  iGiving	
  tools	
  to	
  
   reach	
  donors	
  
   6.	
  Donors	
  donate	
  money	
  using	
  iGiving	
  
   online	
  payment	
  facility	
  
   7.	
  Fundraiser	
  sends	
  a	
  lot	
  (gih)	
  to	
  the	
  
   winner	
  
   8.	
  iGiving	
  transfers	
  money	
  to	
  the	
  
   charity	
  
fundraising	
  steps	
  

   1.	
  Charity	
  creates	
  cause	
  
   2.	
  iGiving	
  distributes	
  cause	
  to	
  
   fundraisers	
  community	
  
   3.	
  Fundraisers	
  create	
  campaigns	
  
   (auc-ons,	
  loSeries,	
  etc)	
  
   4.	
  Charity	
  approves	
  selected	
  campaigns	
  
   5.	
  Fundraiser	
  is	
  using	
  iGiving	
  tools	
  to	
  
   reach	
  donors	
  
   6.	
  Donors	
  donate	
  money	
  using	
  iGiving	
  
   online	
  payment	
  facility	
  
   7.	
  Fundraiser	
  sends	
  a	
  lot	
  (gih)	
  to	
  the	
  
   winner	
  
   8.	
  iGiving	
  transfers	
  money	
  to	
  the	
  
   charity	
  
fundraising	
  steps	
  

   1.	
  Charity	
  creates	
  cause	
  
   2.	
  iGiving	
  distributes	
  cause	
  to	
  
   fundraisers	
  community	
  
   3.	
  Fundraisers	
  create	
  campaigns	
  
   (auc-ons,	
  loSeries,	
  etc)	
  
   4.	
  Charity	
  approves	
  selected	
  campaigns	
  
   5.	
  Fundraiser	
  is	
  using	
  iGiving	
  tools	
  to	
  
   reach	
  donors	
  
   6.	
  Donors	
  donate	
  money	
  using	
  iGiving	
  
   online	
  payment	
  facility	
  
   7.	
  Fundraiser	
  sends	
  a	
  lot	
  (gih)	
  to	
  the	
  
   winner	
  
   8.	
  iGiving	
  transfers	
  money	
  to	
  the	
  
   charity	
  
fundraising	
  steps	
  

   1.	
  Charity	
  creates	
  cause	
  
   2.	
  iGiving	
  distributes	
  cause	
  to	
  
   fundraisers	
  community	
  
   3.	
  Fundraisers	
  create	
  campaigns	
  
   (auc-ons,	
  loSeries,	
  etc)	
  
   4.	
  Charity	
  approves	
  selected	
  campaigns	
  
   5.	
  Fundraiser	
  is	
  using	
  iGiving	
  tools	
  to	
  
   reach	
  donors	
  
   6.	
  Donors	
  donate	
  money	
  using	
  iGiving	
  
   online	
  payment	
  facility	
  
   7.	
  Fundraiser	
  sends	
  a	
  lot	
  (gih)	
  to	
  the	
  
   winner	
  
   8.	
  iGiving	
  transfers	
  money	
  to	
  the	
  
   charity	
  
fundraising	
  steps	
  

   1.	
  Charity	
  creates	
  cause	
  
   2.	
  iGiving	
  distributes	
  cause	
  to	
  
   fundraisers	
  community	
  
   3.	
  Fundraisers	
  create	
  campaigns	
  
   (auc-ons,	
  loSeries,	
  etc)	
  
   4.	
  Charity	
  approves	
  selected	
  campaigns	
  
   5.	
  Fundraiser	
  is	
  using	
  iGiving	
  tools	
  to	
  
   reach	
  donors	
  
   6.	
  Donors	
  donate	
  money	
  using	
  iGiving	
  
   online	
  payment	
  facility	
  
   7.	
  Fundraiser	
  sends	
  a	
  lot	
  (gih)	
  to	
  the	
  
   winner	
  
   8.	
  iGiving	
  transfers	
  money	
  to	
  the	
  
   charity	
  
fundraising	
  steps	
  

   1.	
  Charity	
  creates	
  cause	
  
   2.	
  iGiving	
  distributes	
  cause	
  to	
  
   fundraisers	
  community	
  
   3.	
  Fundraisers	
  create	
  campaigns	
  
   (auc-ons,	
  loSeries,	
  etc)	
  
   4.	
  Charity	
  approves	
  selected	
  campaigns	
  
   5.	
  Fundraiser	
  is	
  using	
  iGiving	
  tools	
  to	
  
   reach	
  donors	
  
   6.	
  Donors	
  donate	
  money	
  using	
  iGiving	
  
   online	
  payment	
  facility	
  
   7.	
  Fundraiser	
  sends	
  a	
  lot	
  (gih)	
  to	
  the	
  
   winner	
  
   8.	
  iGiving	
  transfers	
  money	
  to	
  the	
  
   charity	
  
fundraising	
  steps	
  

   1.	
  Charity	
  creates	
  cause	
  
   2.	
  iGiving	
  distributes	
  cause	
  to	
  
   fundraisers	
  community	
  
   3.	
  Fundraisers	
  create	
  campaigns	
  
   (auc-ons,	
  loSeries,	
  etc)	
  
   4.	
  Charity	
  approves	
  selected	
  campaigns	
  
   5.	
  Fundraiser	
  is	
  using	
  iGiving	
  tools	
  to	
  
   reach	
  donors	
  
   6.	
  Donors	
  donate	
  money	
  using	
  iGiving	
  
   online	
  payment	
  facility	
  
   7.	
  Fundraiser	
  sends	
  a	
  lot	
  (gih)	
  to	
  the	
  
   winner	
  
   8.	
  iGiving	
  transfers	
  money	
  to	
  the	
  
   charity	
  
value	
  proposi-on	
  

   spread	
  awareness	
  
                                          compe--ons	
  run	
  
globally,	
  virally,	
  socially-­‐
                                       alongside	
  corpora-ons,	
  
  aware	
  via	
  passionate	
  
                                        forming	
  partnerships
       fundraiser	
  	
  

                               Social
                              Enterprise


 leverage	
  social	
  media	
           Reach	
  out	
  to	
  middle	
  
     plajorms	
  and	
                 class	
  would-­‐be	
  donators	
  
      instruments                                  online	
  
value	
  proposi-on	
  

 partnerships	
  with	
                ci-zenship	
  	
  
celebri-es	
  and	
  social	
  
     enterprises                  social	
  responsibility	
  


                       corpora-on

  branding	
  through	
           enhance	
  employee	
  
    social	
  media	
              morale	
  through	
  
     campaigns                      par-cipa-on
value	
  proposi-on	
  

                                      connects	
  with	
  chari-es	
  
 sense	
  of	
  ownership	
  of	
  
                                        that	
  relate	
  to	
  your	
  
          campaign
                                                 passion


                               fundraiser


 user-­‐friendly	
  interface	
         involve	
  celebrity	
  or	
  
 picks	
  up	
  marke-ng	
  and	
        corporate	
  to	
  you	
  
communica-on	
  skill-­‐sets                campaign!
Thank	
  You!	
  

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Intro to igiving

  • 1. lets  talk  about  some  situa-ons…   OR   •   An  NGO  in  a  small  Indian  slum  educa-ng  children   •   Сorporate/  Jackie  Chan  want  to  invest  in  educa-on  NGOs     •   To  expand  needs  funding  BUT  only  is  well  known  locally   •   BUT  do  not  have  the  -me  or  exper-se  to  raise  funds   •   Siberian  -ger  facing  ex-nc-on   •   Chang,  a  Singaporean  animal  ac-vist  is  looking  to   •   WWF  is  driving  this  cause  BUT  needs  funding  +  awareness   support  cause   •   Has  ability  to  raise  awareness  BUT  not  sure  how  to   connect  with  organiza-ons   Disclaimer:  All  logos  are  used  only  as  examples  
  • 2. how  can  we  change  that?   campaigns   auc-ons   iGiving contests   events  
  • 3. iGiving   An  online  pla*orm   Helps       u  Runs  campaigns  to  raise  funds,  spread   u  Social  enterprises  beSer  posi-on   awareness  about  causes.   marke-ng  strategies   u  Works  through  auc-ons,  loSeries,   u  Youth  enhance  communica-on  skill-­‐sets.   compe--ons  and  events  to  raise  funds.       Connects     User-­‐friendly       u  social  enterprises  to  corpora-ons  and   people  globally   u To  create  campaigns  and  use  social     media  tools   u  corpora-ons  to  social  enterprises  and   u   To  access  and  spread  the  word   people  globally.  
  • 4. iGiving  so  far     ü Registered  in  Singapore  as  Pte  Ltd  (  Reg  no:  201231054H  )   ü Registered  in  Australia   ü Will  possibly  get  talent  support  from  Media  Development  Authority  of   Singapore   ü Incubated  by  MDA  endorsed  incubator,  Ruvento  Ventures  Pte  Ltd   ü LBS,  IIT  ,  INSEAD,  Imperial  College  Graduates  
  • 7. Partner  social  enterprises   COMMITTED   IN  THE  LOOP   •  WTO   •  UN  Women   •  Protsahan     •  Milaap   •  The  Pixel  Project   •  Colors   •  WWF   •  Yuva  Parivarthan   • Boond   •  Aidha   • Gramshree     •  Goonj   • TTSH      
  • 8. how  do  we  connect?   Educa-onal  NGO  runs  auc-ons  to  sell  children’s  pain-ngs.   Jackie  Chan  simply  loves  the  crea-vity  and  donates   WWF  connects  with  Chang  who  sells  Siberian  souvenirs   Chang  raises  USD  1000  for  saving  the  -gers!   Aidha  connects  with  Facebook  Co-­‐Founder  Eduardo   Saverin  to  conduct  a  panel  discussion  event.     Raises  money  through  -cket  sales  at  event.   Blue  water  reef  ac-vists  connect  with  the  famous   Singaporean  painter  Mr  Chang  Huan.  For  the  highest   three  bidders,  HTC  gives  away  its  new  phone!  
  • 9. fundraising  steps   1.  Charity  creates  cause   2.  iGiving  distributes  cause  to   fundraisers  community   3.  Fundraisers  create  campaigns   (auc-ons,  loSeries,  etc)   4.  Charity  approves  selected  campaigns   5.  Fundraiser  is  using  iGiving  tools  to   reach  donors   6.  Donors  donate  money  using  iGiving   online  payment  facility   7.  Fundraiser  sends  a  lot  (gih)  to  the   winner   8.  iGiving  transfers  money  to  the   charity  
  • 10. fundraising  steps   1.  Charity  creates  cause   2.  iGiving  distributes  cause  to   fundraisers  community   3.  Fundraisers  create  campaigns   (auc-ons,  loSeries,  etc)   4.  Charity  approves  selected  campaigns   5.  Fundraiser  is  using  iGiving  tools  to   reach  donors   6.  Donors  donate  money  using  iGiving   online  payment  facility   7.  Fundraiser  sends  a  lot  (gih)  to  the   winner   8.  iGiving  transfers  money  to  the   charity  
  • 11. fundraising  steps   1.  Charity  creates  cause   2.  iGiving  distributes  cause  to   fundraisers  community   3.  Fundraisers  create  campaigns   (auc-ons,  loSeries,  etc)   4.  Charity  approves  selected  campaigns   5.  Fundraiser  is  using  iGiving  tools  to   reach  donors   6.  Donors  donate  money  using  iGiving   online  payment  facility   7.  Fundraiser  sends  a  lot  (gih)  to  the   winner   8.  iGiving  transfers  money  to  the   charity  
  • 12. fundraising  steps   1.  Charity  creates  cause   2.  iGiving  distributes  cause  to   fundraisers  community   3.  Fundraisers  create  campaigns   (auc-ons,  loSeries,  etc)   4.  Charity  approves  selected  campaigns   5.  Fundraiser  is  using  iGiving  tools  to   reach  donors   6.  Donors  donate  money  using  iGiving   online  payment  facility   7.  Fundraiser  sends  a  lot  (gih)  to  the   winner   8.  iGiving  transfers  money  to  the   charity  
  • 13. fundraising  steps   1.  Charity  creates  cause   2.  iGiving  distributes  cause  to   fundraisers  community   3.  Fundraisers  create  campaigns   (auc-ons,  loSeries,  etc)   4.  Charity  approves  selected  campaigns   5.  Fundraiser  is  using  iGiving  tools  to   reach  donors   6.  Donors  donate  money  using  iGiving   online  payment  facility   7.  Fundraiser  sends  a  lot  (gih)  to  the   winner   8.  iGiving  transfers  money  to  the   charity  
  • 14. fundraising  steps   1.  Charity  creates  cause   2.  iGiving  distributes  cause  to   fundraisers  community   3.  Fundraisers  create  campaigns   (auc-ons,  loSeries,  etc)   4.  Charity  approves  selected  campaigns   5.  Fundraiser  is  using  iGiving  tools  to   reach  donors   6.  Donors  donate  money  using  iGiving   online  payment  facility   7.  Fundraiser  sends  a  lot  (gih)  to  the   winner   8.  iGiving  transfers  money  to  the   charity  
  • 15. fundraising  steps   1.  Charity  creates  cause   2.  iGiving  distributes  cause  to   fundraisers  community   3.  Fundraisers  create  campaigns   (auc-ons,  loSeries,  etc)   4.  Charity  approves  selected  campaigns   5.  Fundraiser  is  using  iGiving  tools  to   reach  donors   6.  Donors  donate  money  using  iGiving   online  payment  facility   7.  Fundraiser  sends  a  lot  (gih)  to  the   winner   8.  iGiving  transfers  money  to  the   charity  
  • 16. fundraising  steps   1.  Charity  creates  cause   2.  iGiving  distributes  cause  to   fundraisers  community   3.  Fundraisers  create  campaigns   (auc-ons,  loSeries,  etc)   4.  Charity  approves  selected  campaigns   5.  Fundraiser  is  using  iGiving  tools  to   reach  donors   6.  Donors  donate  money  using  iGiving   online  payment  facility   7.  Fundraiser  sends  a  lot  (gih)  to  the   winner   8.  iGiving  transfers  money  to  the   charity  
  • 17. value  proposi-on   spread  awareness   compe--ons  run   globally,  virally,  socially-­‐ alongside  corpora-ons,   aware  via  passionate   forming  partnerships fundraiser     Social Enterprise leverage  social  media   Reach  out  to  middle   plajorms  and   class  would-­‐be  donators   instruments online  
  • 18. value  proposi-on   partnerships  with   ci-zenship     celebri-es  and  social   enterprises social  responsibility   corpora-on branding  through   enhance  employee   social  media   morale  through   campaigns par-cipa-on
  • 19. value  proposi-on   connects  with  chari-es   sense  of  ownership  of   that  relate  to  your   campaign passion fundraiser user-­‐friendly  interface   involve  celebrity  or   picks  up  marke-ng  and   corporate  to  you   communica-on  skill-­‐sets campaign!