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Project StreeConcern India Foundation ProposalJune 18, 2012
Contents      The basic pedagogy      Need Assessment Survey      Operating Model      Budget Plan | Financial Analysis   ...
PROTSAHAN’s journey so farENCOURAGE WOMEN | ENCOURAGE GIRL-CHILDREN | ENCOURAGE THE WORLD       300+ girl-children from at...
The basic pedagogy         • Women Empowerment  Girl Children Education         • To create sustained economic opportunit...
MAINSTREAMING ABUSED WOMEN AT BOTTOM OF PYRAMID                       [IN URBAN SLUMS] THROUGH ART & TECHNOLOGY .         ...
MAINSTREAMING WOMEN THROUGH PROTSAHAN                            Holistically develop           Reduce child labor,       ...
Need Assessment SurveyCopyright © 2012 Protsahan. All rights reserved.   7
Need Assessment Survey : Major Findings          Findings of a dipstick survey undertaken by Protsahan in 2010-11 at      ...
Operating ModelCopyright © 2012 Protsahan. All rights reserved.   9
Convergence of Projects –Community Interactions & Empowerment                 Recognize one woman to                 Train...
Envisioned expanse in the next 3 years                                                                            Protsaha...
Products made at Protsahan in pilot phase [Project                       Stree]Copyright © 2012 Protsahan. All rights rese...
Anecdotes [from the pilot phase]Copyright © 2012 Protsahan. All rights reserved.   13
ANECDOTE - 1Guddi, a woman who lives in the middle of a garbage dump, in the Uttam Nagar slum in Delhi, lost twochildren b...
ANECDOTE - 2Sunaina, Ritu‟s mother. Ritu is a young student at Protsahan. Sunaina‟s husband, a vegetable vendor, isan alco...
ANECDOTE - 3Santosh devi is Anju and Khushboo‟s mother. Her husband is a rickshaw puller. Blessed with lovinghusband and b...
ANECDOTE - 4Sadhana. When Protsahan first met her, she was earning Rs. 400 as a maid in a leprosy ashram, whereProtsahan‟s...
Budget PlanCopyright © 2012 Protsahan. All rights reserved.   18
Organization Structure (in Year 6)                                                         Yr 0      Yr 1     Yr 2     Yr ...
Year-on-Year Enrollment of Staff                       Protsahan commits to empower 260+ Women by Year 6 :                ...
Closing Headcount at end of each year                                     70                                     60       ...
Gross Assets                                                                                      (In Rs. Lakhs)          ...
Revenues | Productivity                                        Revenues                                                   ...
Personnel Costs                      Average Salaried Headcount                                                           ...
Sales & Marketing Expense (Y-o-Y)                                                                                         ...
Community Development/Mobilization                                                                                        ...
Total Costs Behaviour            50.0                                                                                     ...
Costs & Margins (as % of Revenues)                                        Costs (as % of Revenue)            140%      127...
Required Investments                       Total Funds Required = Rs 36.2 lakhs over 4 years          40                  ...
Sustainability          • The Project becomes self-sustainable from Year - 4 onwards.          In the Terminal Year, follo...
Monitoring and Evaluation MechanismsCopyright © 2012 Protsahan. All rights reserved.   31
Performance Evaluation Tool                                                              Financial Perspective            ...
Critical Success Factors & KPIsCopyright © 2012 Protsahan. All rights reserved.   33
Critical Success Factors          •   Strong community mobilization plan & its execution          •   Communication Needs ...
Key Performance metrics          • Fund Utilization: Ratio of revenues generated per woman against            funds given ...
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Cif draft

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Cif draft

  1. 1. Project StreeConcern India Foundation ProposalJune 18, 2012
  2. 2. Contents The basic pedagogy Need Assessment Survey Operating Model Budget Plan | Financial Analysis Monitoring & Evaluation Tools Key Risks & Mitigation Strategy Critical Success FactorsCopyright © 2012 Protsahan. All rights reserved. 2
  3. 3. PROTSAHAN’s journey so farENCOURAGE WOMEN | ENCOURAGE GIRL-CHILDREN | ENCOURAGE THE WORLD 300+ girl-children from at-risk areas have been encouraged to seek education 33 women have been encouraged to through art. 64% children have been empower themselves financially through admitted to Govt schools to seek art at Protsahan‟s Empowerment cell primary education after undergoing a churning out candles and fabric to sell bridge course at Protsahan. PROTSAHAN : STORY SO FAR 250+ volunteers have been encouraged Recognized by the World Bank. The core and mentored and have formed mini- group of 15 at Protsahan is from 4 volunteer groups with 18,000 youth continents, 4 countries as diverse as across the globe to champion social India, South Africa, Singapore and New causes to alleviate poverty from the York. Youth is the change maker force slums of India and across the globe behind Protsahan. 3
  4. 4. The basic pedagogy • Women Empowerment  Girl Children Education • To create sustained economic opportunities for most exploited women in urban slums and educate their daughters from their own incomes. ART & Technology Training & Create and promote their Mainstreaming as a means of Skill handicrafts across the globe. bottom of pyramid creating Development + Generation of sustainable women with the empowered Education livelihoods in urban slums. Indian economy. womenCopyright © 2012 Protsahan. All rights reserved. 4
  5. 5. MAINSTREAMING ABUSED WOMEN AT BOTTOM OF PYRAMID [IN URBAN SLUMS] THROUGH ART & TECHNOLOGY . Protsahan‟s women assigned leaders in the Self Help Groups and uplift own community from its roots. Market own products and emerge as successful entrepreneurs . Alternatively, work with Protsahan‟s Women Empowerment Cell. From the money raised through selling products, Protsahan educates their daughters. Creating Livelihood opportunities: Financial, Marketing & Entrepreneurial Skills for Women Awareness generation & Capacity Building: Functional Literacy and Vocational Skills Based Training The Need: For mothers to send their children to school and sustain the family themselves by getting out of the vicious circle of extreme poverty that leads to abuse, trafficking and more exploitation.Copyright © 2012 Protsahan. All rights reserved. 5
  6. 6. MAINSTREAMING WOMEN THROUGH PROTSAHAN Holistically develop Reduce child labor, community trafficking by breaking (Women + Girl the intense cycle of Children) poverty. Truly empower women by giving her skills training and livelihood + Increasing Educating her women‟s labor daughter through force her own income. participation rates & earnings.ALLEVIATING POVERTY AT GRASSROOTS | REAL SOLUTION| MAINSTREAMING WOMEN INTO THE ECONOMY BY SKILLS TRAINING | GIRL EDUCATION 6 6
  7. 7. Need Assessment SurveyCopyright © 2012 Protsahan. All rights reserved. 7
  8. 8. Need Assessment Survey : Major Findings Findings of a dipstick survey undertaken by Protsahan in 2010-11 at Uttam Nagar community 1. Available target population [marginalized slum women between age group 15-45] = 20,000 approx. 2. Most are survived by 6-8 kids each and are unemployed as they are uneducated and non-skilled. 3. Problems of child labor, trafficking, extreme poverty in a household are very common. 4. Occupation of their husbands: Scrap dealers, street vendors, rickshaw pullers. 5. All boy children [>97%] go to school, more than 75% girl children do not. They are expected to take care of younger siblings. Cases where some young ones were being trafficked to provide for the family were also encountered.Copyright © 2012 Protsahan. All rights reserved. 8
  9. 9. Operating ModelCopyright © 2012 Protsahan. All rights reserved. 9
  10. 10. Convergence of Projects –Community Interactions & Empowerment Recognize one woman to Train the leader in policies act as the leader of SHG and reaching out to women. in the community. Advocacy and capacity building by developing skills 12th grade pass , an in peer educators who will activist and an mobilize more women from entrepreneur at heart. the community. Gather a force of 100 Advocate policies women to work with and rights of Protsahan and turn into women, through the future‟s micro- the woman SHG entrepreneurs, who want leader first getting to empower themselves families access to by bringing change. all facilities provided by Govt. Health workshops, sanitary napkin making workshops, for an all inclusive empowerment in addition to SUSTAINABLE LIVELIHOOD for mother & EDUCATION for her daughter. 10
  11. 11. Envisioned expanse in the next 3 years Protsahan to open 1 such empowerment centers in Delhi in next 3 years Encouragement shop to store & sell products + online selling [already established one e Reach out to approx. commerce portal] 150-200women from ghettoes to empower themselves & their girl childrenCopyright © 2012 Protsahan. All rights reserved. 11
  12. 12. Products made at Protsahan in pilot phase [Project Stree]Copyright © 2012 Protsahan. All rights reserved. 12
  13. 13. Anecdotes [from the pilot phase]Copyright © 2012 Protsahan. All rights reserved. 13
  14. 14. ANECDOTE - 1Guddi, a woman who lives in the middle of a garbage dump, in the Uttam Nagar slum in Delhi, lost twochildren because of infant mortality complications, one of her 4 month old daughter died, because ofsevere toothache, as she had no money to get her treated in time. With her husband being a scrap dealerand she having absolutely no education or skills to bank on, her sources of income were next to beingnone.When Protsahan‟s team met her in 2010, encouraged her to start by painting earthern diyas. Shegradually picked up from further module on creative training at Protsahan and made Rs. 1500 in just 2weeks (a substantial amount for the Indian marginalized). There has been no looking back since. 14
  15. 15. ANECDOTE - 2Sunaina, Ritu‟s mother. Ritu is a young student at Protsahan. Sunaina‟s husband, a vegetable vendor, isan alcoholic who beats her up especially on days, when his vegetables don‟t fetch a good price in thecommunity market. Sunaina is an 8th pass woman, with a will to give her 4 daughters and 2 sons abright future. She was introduced to Protsahan, by her own daughter. Now she learns through videoson youtube, trainers from Mumbai who come to hold classes at Protsahan and is churning out fabulouspillow covers for urban markets. Her income has raised from being a meager few hundreds to Rs. 3000per month. 15
  16. 16. ANECDOTE - 3Santosh devi is Anju and Khushboo‟s mother. Her husband is a rickshaw puller. Blessed with lovinghusband and beautiful daughters and sons and somehow surviving in one of the biggest slums in Delhibut never knew the importance of getting her daughters educated. Her young daughters [almost 16each] are now learning sewing and fabric painting under Project Stree. They have learnt very beautifulMadhubani paintings and from merely „surviving‟ in a slum cluster in Uttam Nagar are now deliveringskype lectures of Madhubani and Warli painting to Singapore children! Their sense of confidence hasgrown by leaps and bounds. Soon, they will be employed under the project itself. 16
  17. 17. ANECDOTE - 4Sadhana. When Protsahan first met her, she was earning Rs. 400 as a maid in a leprosy ashram, whereProtsahan‟s founder spotted her and she appealed for help. 12th pass and survived by 3 extremely youngchildren [ 1.5 yrs, 1.5 yrs and 3yrs of age] she had ran away from her drug abused husband and wasalone in Delhi, trying to survive. Protsahan gradually trained her as a community mobilizer at UttamNagar center of Protsahan. 2 of her children are now in private schools, she herself is a micro-entrepreneur and a well respected Protsahan “teacher jee” in the community! 17
  18. 18. Budget PlanCopyright © 2012 Protsahan. All rights reserved. 18
  19. 19. Organization Structure (in Year 6) Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Total Women Enrolled for 48 84 120 156 192 228 264 Training till Date Budget Plan 1 Project Coordinator 2 Sales & Marketing Staff 1 Support StaffCopyright © 2012 Protsahan. All rights reserved. 19
  20. 20. Year-on-Year Enrollment of Staff Protsahan commits to empower 260+ Women by Year 6 : *Figures provided alongside are the Closing Headcount 5 Assumptions: 4 12 Year 0 - 250 51 • We start with 5 trainees 5 38 • Enrol a Batch of 48 in first year 4 12 which undergo a 4-months training 58 • 36 complete training | 12 still under Training Budget Plan 200 5 37 4 35 12 • Around 80% employed back into 57 Protsahan Design Club 5 4 36 35 • Remaining choose to go back to 150 12 community as empowered and 56 either take up Micro- 5 4 35 35 Entrepreneurship or become peer 12 educators 100 54 5 33 34 4 179 Year 1- 6 12 144 • Batch of 36 new trainees enrolled 51 33 each year 4 30 50 3 109 • Around 40% Retained Back as 16 75 Protsahan Employees 45 32 • An annual Attrition of 36% seen 22 42 amongst existing Skilled 10 10 Professionals (going by current 0 Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 trend) Till date, people who left us to help back Community Left to become Micro Entrepreneurs Support Staff includes 1 Mentor, Skilled Professionals Still under Training Period 1 Project Coordinator, Sales & Marketing Staff & Other Support Staff Trainers Support StaffCopyright © 2012 Protsahan. All rights reserved. 20
  21. 21. Closing Headcount at end of each year 70 60 5 5 5 5 57 58 5 55 56 4 4 50 5 53 4 4 4 50 4 4 12 12 12 12 Budget Plan 40 44 3 12 Support Staff 12 Trainers 30 16 Still under Training Period Skilled Professionals 20 36 37 38 33 35 30 10 22 0 Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 *Support Staff includes Mentor, Project Coordinator, Sales & Marketing Staff & Other Support Staff Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Total Women Enrolled for Training till Date 48 84 120 156 192 228 264Copyright © 2012 Protsahan. All rights reserved. 21
  22. 22. Gross Assets (In Rs. Lakhs) 2.00 1.8 1.80 Assumptions: 1.6 1.60 Misc Assets • 1 Sewing Machine every 3 1.5 Trainee & Skilled 1,4 Professional 1.40 Budget Plan Tools / Training Kit 1.2 1.20 • 1 Training Room 1.1 Other Furniture 1.00 • 1 Room per 2 batches of 6 0.9 Skilled Professionals each 0.80 Almirahs • 1 tool kit per new trainee 0.60 Sewing Machines • Market Rates have been 0.40 considered Gross Assets at beginning of Period 0.20 • An increase of 4% assumed in prices each year - Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6Copyright © 2012 Protsahan. All rights reserved. 22
  23. 23. Revenues | Productivity Revenues Productivity per Skilled Professional (In Rs. Lakhs) (In Rs.) 12,110 48 10,530 Budget Plan 40 8,775 33 6,500 23 5,000 4,000 4,000 17 11 4 Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Assumptions: • Over the years, the productivity per skilled professional drastically increases with increase in experience and skills, and also increase in products prices due to inflation • A productivity increase of 25-35% seen year-on-year, which then stabilizes at 15% in Year 6Copyright © 2012 Protsahan. All rights reserved. 23
  24. 24. Personnel Costs Average Salaried Headcount Personnel Cost (In Rs. Lakhs) (In Rs.) 2.9 4 4 4 2.7 4 5 5 2.5 4 5 5 Budget Plan 2.4 5 6.5 4 2.2 6.1 5 5.7 2.1 5.3 4.9 36 37 38 4.4 34 32 1.9 2 26 10.1 2 8.4 9.2 7.5 3.4 6.5 5.0 11 1.6 Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Skilled Professional Trainer & Mentor Salary Support Staff Salaries Skilled Professional Trainer & Mentor HC Support Staff HC Assumptions: SALARY ( in INR) Per Month Per Annum • Trainees to pay a nominal refundable fee of Rs. 500 / month for training Skilled Professional 1,500 18,000 • A penalty to be levied for missing any training, to be deducted from fee Trainers 4,000 48,000 • Amount to be returned post successful completion of training which shall last 4 Mentor 20,000 240,000 months Sales & Marketing Personnel 6,000 72,000 • Salaries for various levels have been provided alongside Project Coordinator 10,000 120,000 • An inflation adjustment of 7% has been considered per year Support Staff 3,000 36,000Copyright © 2012 Protsahan. All rights reserved. 24
  25. 25. Sales & Marketing Expense (Y-o-Y) (In Rs. Lakhs) 4.5 30% 27% 4.0 25% 3.5 3.0 20% 17% Budget Plan 2.5 15% 15% 2.0 12% 9% 1.5 8% 8% 10% 1.0 5% 0.5 1.0 1.8 2.5 2.7 3.0 3.4 3.8 0.0 0% Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Sales & Marketing Expense (in Rs. Lakhs) Sales & Marketing Expense (in % of Revenues) Assumptions: • For achieving afore-mentioned Revenue Targets, an investment would be required in terms of creating a brand and in creating Distribution Channel • This Expense which begins at a 27% of a lower base of Revenues in Year 0, shall stabilize at 8% of Revenues by Year 6Copyright © 2012 Protsahan. All rights reserved. 25
  26. 26. Community Development/Mobilization (In Rs. Lakhs) 1.8 30% 28% 1.6 25% 1.4 1.2 20% 1.0 15% 0.8 10% 0.6 10% 7% 0.4 5% 4% 4% 4% 5% 0.2 1.0 1.1 1.1 1.1 1.1 1.4 1.7 0.0 0% Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Community Development Community Development (as % of Revenues) This money shall be spent in mobilizing the women community, educating them, empowering them.Copyright © 2012 Protsahan. All rights reserved. 26
  27. 27. Total Costs Behaviour 50.0 (In Rs. Lakhs) Assumptions: • Personnel Costs : 45.0 (As mentioned earlier) 39.2 • Raw Material Costs : 40.0 (% of Value of Products created) 0.3 1.7 35.3 35% of Year 0 due to higher wastage & 35.0 0.2 4.7 31.5 1.4 lower Revenue base Reduced to 20% in Year 2 to Budget Plan 0.2 4.4 stabilize at 17% in Year 6 28.0 1.1 3.8 30.0 0.2 4.2 24.9 1.1 3.4 • S&M Costs : 25.0 As mentioned earlier 0.2 4.0 3.0 1.1 9.3 20.7 3.9 2.7 7.8 • Real Estate Costs & Overheads 20.0 0.1 Rent of Rs. 4000/room/month 1.1 6.4 2.5 Overhead of Rs. 500/room/month 3.7 4.8 Increasing at 4% per year 15.0 12.9 3.6 1.8 0.1 1.0 2.5 • Maintenance 2.5 10% of Gross Fixed Assets in Yr 0 10.0 1.0 Reduced to 6.4% by Yr 6 1.5 5.0 • Training/Curriculum Rs 200/per trainee/per month 6.9 11.4 13.6 15.1 16.6 18.0 19.5 Increasing at 4% per year 0.0 • Community Development Yr 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 (As mentioned earlier) Personnel Costs Raw Material Costs Sales & Marketing Spend • Miscellaneous/Contingency Expenses G&A Expenses Community Development Depreciation (As % of Total Operating Expenses) Revenues 10% in Year 0 Reduced to 5% in Year 1 To stabilize at 3.5% in Year 6Copyright © 2012 Protsahan. All rights reserved. 27
  28. 28. Costs & Margins (as % of Revenues) Costs (as % of Revenue) 140% 127% Gross Margins improved from -27% in Year 1 to 40% in 120% Year 6 104% 100% 86% Profit After Tax improved from -89% in Year 1 to +18% in Year 6 80% 70% 64% 60% Budget Plan 60% 51% 38% 40% 29% 60% % Margins 22% 19% 40% 18% 36% 20% 10% 40% 30% 7% 5% 4% 4% 4% 18% 0% 14% 13% 20% 4% Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 -4% 0% Direct Costs SG&A Expenses Community Development Expense Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 -20% -27% Direct Costs (which include the Raw Material Costs and the -20% Personnel Costs ) began at 127% of Revenues in Year 1 and -40% -50% reduced to 60% in Year 6 -60% Selling, General & Administrative Expenses which began at -80% -89% 60% of Revenues in Year 1 reduced to 21% in Year 6 Spending on Community Development reduced from 10% -100% in Yr 1 to 4% in Yr 6. Gross Margins PATCopyright © 2012 Protsahan. All rights reserved. 28
  29. 29. Required Investments Total Funds Required = Rs 36.2 lakhs over 4 years 40 (In Rs. Lakhs) 0.9 Assumptions: 35 0.2 4.5 5.6 The Funds shall be required 0.8 30 0.1 • To compensate for losses Budget Plan for initial 4 years 9.0 25 8.1 • To finance for the Working Capital and its increase 1.0 Change in Working Capital each year 20 0.2 Addition of Fixed Assets • To finance the buying of To compensate for Losses initial fixed Assets and 9.6 10.8 Funds Till Date addition to it each year 15 30.6 0.8 21.6 10 0.9 5 10.8 10.8 9.1 0 Yr 0 Yr 1 Yr 2 Yr 3Copyright © 2012 Protsahan. All rights reserved. 29
  30. 30. Sustainability • The Project becomes self-sustainable from Year - 4 onwards. In the Terminal Year, following are expected to be the margins – • Gross Margin : 40% • Net Margin : 17% • Productivity per Skilled Professional : Rs 12, 110 This model could be reciprocated at a different location, with the earnings, thus generated from this project, as investments.Copyright © 2012 Protsahan. All rights reserved. 30
  31. 31. Monitoring and Evaluation MechanismsCopyright © 2012 Protsahan. All rights reserved. 31
  32. 32. Performance Evaluation Tool Financial Perspective Goals & Risks Measures How do we look to fund providers? Sales Revenues, Inventory Days outsending CommunityPerspective Internal Business Perspective How do Goals & Risks Measures What must Goals & Risks Measures our we excel at? benefiters QC, see us? Utilization of man hours, Dropopout. Execution of curriculum Innovation & Learning Perspective Can we continue Goals & Risks Measures to improve and create value? Women Empoerrmen t Index * Balanced ScorecardCopyright © 2012 Protsahan. All rights reserved. 32 , formulation
  33. 33. Critical Success Factors & KPIsCopyright © 2012 Protsahan. All rights reserved. 33
  34. 34. Critical Success Factors • Strong community mobilization plan & its execution • Communication Needs Assessment & Planning • Quality of Trainers and Training execution Critical Success Factors • Containing Attrition [dropouts] of trained women • Inventory stock maintenance • SalesCopyright © 2012 Protsahan. All rights reserved. 34
  35. 35. Key Performance metrics • Fund Utilization: Ratio of revenues generated per woman against funds given by CIF per woman • Percentage increase in income for each woman • No of women from the slums empowered • Expected no of micro- entrepreneurs graduating from the Protsahan design school • No of women promoted to managerial positions within the organization • No of women taking up administrative/ marketing / sales roles in the organization • No. of girl children [daughters of women trained] educated and put back in government schools every year.Copyright © 2012 Protsahan. All rights reserved. 35

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