Gestalt theory


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Gestalt theory

  1. 1. Gestalt is a German word that roughly translates as "whole" or "form." Gestalt theory is involved with visual perception. It is concerned with the relationship between the parts and the whole of a composition. The whole is greater than the sum of the parts. The Gestalt effect is the form-generating capability of our senses, particularly with respect to the visual recognition of figures and whole forms instead of just a collection of simple lines and curves
  2. 2. GESTALT PRINCIPLES OF VISUAL PERCEPTION :         Figure And Ground Closure Continuity Similarity Proximity Area Symmetry Common-Fate
  3. 3. FIGURE & GROUND Figure – seen as the foreground Ground – seen as the background Contours – “belong” to the figure When an individual is confronted by any (abstract or symbolic) visual image, we seem to separate a dominant shape (a 'figure' with definite contours) from the background
  4. 4. LAW OF CLOSURE  The law of closure says that, if something is missing in an otherwise complete figure.  The mind may experience elements it does not perceive through sensation, in order to complete a regular figure (that is, to increase regularity).  We will tend to add it. We will “close” the gap.
  5. 5. LAW OF CONTINUTY • The mind continues visual, auditory, and kinetic patterns. • The eye continues in the direction it is going. • The principle of continuity predicts the preference for continuous figures. • We perceive the figure as two crossed lines instead of 4 lines meeting at the center.
  6. 6. LAW OF SIMILARITY The mind groups similar elements into collective entities or totalities. The principle of similarity states that things which share visual characteristics such as shape, size, color, texture, value or orientation will be seen as belonging together.
  7. 7. LAW OF PROXIMITY  The principle of proximity or contiguity states that things which are closer together will be seen as belonging together.  There are four specific types of proximity relationships are: close edge, touch, overlap and combining
  8. 8. LAW OF AREA  The principle of area states that the smaller of two overlapping figures is perceived as figure while the larger is regarded as ground.
  9. 9. LAW OF SYMMENTRY  The principle of symmetry describes the instance where the whole of a figure is perceived rather than the individual parts which make up the figure.
  10. 10. LAW OF COMMON-FATE o Elements with the same moving direction are perceived as a collective or unit. o Suppose both principles of proximity and similarity are in place - then a movement takes place
  11. 11. THANQ FOR THE Attention