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What's new in SEO in iOS6 (and iOS7) App Store

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What's new in SEO in iOS6 (and iOS7) App Store

  1. 1. Hello iOS 6 (&7)! how to optimize for the new App Store by AppCod.es June 2013
  2. 2. SEO-wise, no news in iOS7 for now - we played with it, and it seems like the search is the same as in iOS6. One minor difference in iOS7 vs. iOS6 - the Genius was replaced by Near Me. AppCod.es
  3. 3. What used to matter in the iOS5 App Store... AppCod.es
  4. 4. What used to matter AppCod.es being featured or being on top
  5. 5. What used to matter in iOS 5 AppCod.es 1. icon 2. title 3. ratings
  6. 6. What matters now... AppCod.es with over 100M devices running iOS 6
  7. 7. What matters today AppCod.es the Top lists still do (screenshots "om iOS6, iOS7 is sti# behind NDA and we’re not a#owed to publish details)
  8. 8. What matters today AppCod.es but more space is dedicated to less popular apps
  9. 9. App Store Optimization AppCod.es the title is seriously truncated most people won’t look past 5-10 first results.
  10. 10. App Store Optimization AppCod.es treat your first screenshot as an advertisement for your app. people may not read your description, but they will see the first screenshot
  11. 11. App Store Optimization AppCod.es does it explain what your app does?
  12. 12. App Store Optimization AppCod.es is it readable when scaled down to ~200pt?
  13. 13. by the way... AppCod.es when you’re on sale ask people to share the news!
  14. 14. And that’s it :) The same rules apply to iPad btw.
  15. 15. Quick checklist AppCod.es - is your main screenshot readable when scaled down? - does your main screenshot explain the app? - do you have more than 5 reviews? - do you show up within the first 10 results for the most important searches? with this last point, AppCod.es can help, check out our other slideshares
  16. 16. About AppCod.es The toolbox for App Store Optimization. It allows you to easily: - find good phrases - fix your keywords & search position - track your competitors, their press releases etc. - dispense app promo codes You may register at http://appcod.es/register 14-day money back guarantee AppCod.es

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