Hello iOS 6 (&7)!how to optimize for thenew App Storeby AppCod.esJune 2013
SEO-wise, no news in iOS7 for now - weplayed with it, and it seems like the searchis the same as in iOS6.One minor diﬀerence in iOS7 vs. iOS6 - theGenius was replaced by Near Me.AppCod.es
What used to matter in the iOS5 App Store...AppCod.es
What used to matterAppCod.esbeing featuredorbeing on top
What used to matter in iOS 5AppCod.es1. icon2. title3. ratings
What matters now...AppCod.eswith over 100M devices running iOS 6
What matters todayAppCod.esthe Top lists still do(screenshots "om iOS6,iOS7 is sti# behind NDA andwe’re not a#owed to publish details)
What matters todayAppCod.esbut more space isdedicated to lesspopular apps
App Store OptimizationAppCod.esthe title is seriously truncatedmost people won’t look past5-10 ﬁrst results.
App Store OptimizationAppCod.estreat your ﬁrst screenshot as anadvertisement for your app.people may not read yourdescription, but they will see theﬁrst screenshot
App Store OptimizationAppCod.esdoes it explain what your appdoes?
App Store OptimizationAppCod.esis it readable when scaled downto ~200pt?
by the way...AppCod.eswhen you’re on saleask people to share the news!
And that’s it :)The same rules apply to iPad btw.
Quick checklistAppCod.es- is your main screenshot readable when scaled down?- does your main screenshot explain the app?- do you have more than 5 reviews?- do you show up within the ﬁrst 10 results for the mostimportant searches?with this last point, AppCod.escan help, check out our otherslideshares
About AppCod.esThe toolbox for App Store Optimization.It allows you to easily:- ﬁnd good phrases- ﬁx your keywords & search position- track your competitors, their press releases etc.- dispense app promo codesYou may register at http://appcod.es/register14-day money back guaranteeAppCod.es