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Hello iOS 6 (&7)!how to optimize for thenew App Storeby AppCod.esJune 2013

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SEO-wise, no news in iOS7 for now - weplayed with it, and it seems like the searchis the same as in iOS6.One minor difference in iOS7 vs. iOS6 - theGenius was replaced by Near Me.AppCod.es

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What used to matter in the iOS5 App Store...AppCod.es

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What used to matterAppCod.esbeing featuredorbeing on top

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What used to matter in iOS 5AppCod.es1. icon2. title3. ratings

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What matters now...AppCod.eswith over 100M devices running iOS 6

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What matters todayAppCod.esthe Top lists still do(screenshots "om iOS6,iOS7 is sti# behind NDA andwe’re not a#owed to publish details)

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What matters todayAppCod.esbut more space isdedicated to lesspopular apps

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App Store OptimizationAppCod.esthe title is seriously truncatedmost people won’t look past5-10 first results.

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App Store OptimizationAppCod.estreat your first screenshot as anadvertisement for your app.people may not read yourdescription, but they will see thefirst screenshot

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App Store OptimizationAppCod.esdoes it explain what your appdoes?

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App Store OptimizationAppCod.esis it readable when scaled downto ~200pt?

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by the way...AppCod.eswhen you’re on saleask people to share the news!

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And that’s it :)The same rules apply to iPad btw.

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Quick checklistAppCod.es- is your main screenshot readable when scaled down?- does your main screenshot explain the app?- do you have more than 5 reviews?- do you show up within the first 10 results for the mostimportant searches?with this last point, AppCod.escan help, check out our otherslideshares

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About AppCod.esThe toolbox for App Store Optimization.It allows you to easily:- find good phrases- fix your keywords & search position- track your competitors, their press releases etc.- dispense app promo codesYou may register at http://appcod.es/register14-day money back guaranteeAppCod.es