1. App Store SEO #2
choosing the right keywords
by AppCodes
February 2013

2. Special note for games&entertainment
- attach yourself* to a known brand (like “Disney Puzzle”), or
- have a theme (“Space Puzzle”, “Photo Puzzle”), or
- have an occassion (“Royal Wedding Puzzle”, “St. Patrick’s puzzle”)
1.Without the above, you probably won’t be able to do App Store SEO, and
you’! need to go with traditional marketing strategies
2. Utilize in-App Purchases - for example, make a generic Puzzle Game, and
put “Space Puzzle” in one of the in-app purchase titles. Just don’t spam pls.
* - of course only if you have the rights to use the brand!

3. Brainstorm the search phrases
Just write down whichever phrases come to your mind
Use Google AdWords Keyword tool
for extra suggestions
Google searches differ from App Store
searches but you might get some
interesting suggestions

4. lack ideas?
e.g. Olympics, X-mass,
theme
19th century Europe
assuming you have the
trademarks rights, or the rights have
expired/are abandoned
things your target what is your target? what
audience searches for else do they search for?

5. Use the free AppCod.es/appSearch
to find your competitors
the guess of your
competitor keywords
the phrases your competitors
use in their titles

6. Analyze
how many competitors are there for each phrase?
less than 25?
guaranteed top position
more than 50?
may be hard
btw. paid AppCodes will do this for you automatically

7. How many people search for the thing?
Google Keyword Tool AppCodes
+ free - paid
+ more data - doesn’t show data for less
- people search for slightly popular phrases
different things on the web + reflects the true App Store
than in the App Store search popularity

8. Get inspired by the words your competitors use
descriptions and names
iTunes keyword list
press release tags
(available for registered users)

9. Concluding
- learn from your competitors
- you want phrases that are popular, but have little competition
- it’s better to be Top10 for a less popular phrase than Top120
for a very popular one » don’t focus on popularity too much
good luck!

10. About AppCodes
The toolbox for App Store Optimization.
It allows you to easily:
- find good phrases
- fix your keywords & search position
- track your competitors, their press releases etc.
- dispense app promo codes
You may register at http://appcod.es/register