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Net marketing summary_120227
- 1. • Lead Quality Scoring
BigData: 様々な目的のためにデータを提供するData Provider •
•
Audience Targeting
Contact Center
Optimization
Cookie, eMail, SNS account • Risk Management
Earned Media Data Provider/Data Exchange/Aggr
Owned Media
• Display Ad Contents Management
• Ad network/exchange ACXIOM, Experian
Branding • Contents of the products
• Data Provider TARGUSinfo, eBureau, datalogix
• Recommendation
• DSP RapLeaf, AlmondNet
• Search Ad
• Search Tool
Audience Targeting Bluekai, eXelate, bizo
33across, LOTAME, media6°, Adapt.ly
B2C • DSP
Social Media
• Monitoring
Contact Center Optimization
• Analytics Social CRM Owned Media
Sales • Platform Contents Management
Promotion Mobile Media/Apps
• Mobile Ad E-Commerce Call Center Management Customer Relationship
• Apps Management
Membership Management
• Personalization
• Recommendation
Lead Quality Scoring
Landing
Lead Customer
Page
E-Mail Marketing Marketing Automation Sales Force Automation Customer Relationship
• Lead Generation Management
Earned Media • Lead Nurturing
• Display Ad • Customer Retention Salesforce.com, Microsoft Oracle CRM, CDC Software,
• Ad network/exchange Dynamics CRM, Oracle’s Siebel Microsoft, Sugar CRM, SAP
B2B • Data Provider Alterian, Aprimo, Eloqua, CRM, Oracle CRM On Demand, Business All-in-One, Sage CRM,
• DSP Force24, Genius.com, Hubspot, SAP, Sage SalesLogix, Cegedim RightNow, salesforce.com,
• Search Ad IBM, Infusionsoft, Manticore Dendrite, Pivotal Sales, Maximizer Software, NetSuite,
• Search Tool Technology, Marketo, Neoalne, SageCRM, Act! By Sage, SageSalesLogix, Oracle
Social Media Net-Results, vPardot, RightNow, SugarCRM, GoldMine, PepleSoft Enterprise CRM,
• Monitoring Siliverpop, TreeHouse Maximizer Software, Landslide Sword Ciboodle, Pegasystems,
Interactive FrontRange Solutions
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