New Advertising & New Agencies v.5.0 @ Bahcesehir University - MBA Lecture

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New Advertising & New Agencies v.5.0
Bahcesehir University - MBA Lecture
08 May 2013

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New Advertising & New Agencies v.5.0 @ Bahcesehir University - MBA Lecture

  1. 1. New Advertising&New AgenciesbyKöksal Abdurrahmanoğludigitally-enhanced marketer & entrepreneur~ Version 5 ~
  2. 2. https://vimeo.com/53034454
  3. 3. NEWS
  4. 4. New MediaCONSUMERWOM +Internet
  5. 5. New Advertising
  6. 6. Time Spent vs. Ad SpendTime spent data by NA Technographics (2009), ad spend data by VSS (2009), Global Opportunity data by Yahoo! Investor day (05/2010)
  7. 7. Device Evolution
  8. 8. So...What is theNEWAdvertising?
  9. 9. Not theAdvertisingwe knew!
  10. 10. Not yet!
  11. 11. Future ofAdvertising is...
  12. 12. Marketing
  13. 13. MarketingA new kind of
  14. 14. Media &Consumer…With new kinds of
  15. 15. PINNACLE ofMARKETING
  16. 16. Notany-more
  17. 17. Create brand fans!
  18. 18. HOW?Make their livesBETTER!by doing thingsWITH & FORPEOPLE
  19. 19. Marketing is…New way ofsupportiveplayfulcustomizableinformativehonestengagingpersonalcollaborativegenerousexperimentalhelpfuladventurous
  20. 20. .
  21. 21. .
  22. 22. .
  23. 23. 6 degrees of seperation...
  24. 24. okis now 3 degrees!
  25. 25. Brands beware!
  26. 26. http://www.youtube.com/watch?v=j5Ftu3NbivEhttp://www.youtube.com/watch?v=M_URyWFBOy4
  27. 27. NEWS FLASH!Advertising will change more in 5 yearsthan previous 50End of Advertising as we know it is here!
  28. 28. http://www.youtube.com/watch?v=D3qltEtl7H8The Break-up Advertiser vs Consumer
  29. 29. Here lies theAdvertising AgencyIt struggled for years to remainrelevant in the face of changingconsumers, media habits and fiercecompetition. It was too big and tooslow to be nimble, and reluctant towalk away from its heritage ofthirty second spots.
  30. 30. AgenciesEnd ofhttp://www.youtube.com/watch?v=ERGrSQoY5fs
  31. 31. Career Evolution inEx-Agencies
  32. 32. How will theadvertising agencyof the futurewill look like?quizpop
  33. 33. Tradi-tional/Crea-tiveAgencyProductionMediaContentStrategyPREventAnalysisCreative}Inhouse}Outsource
  34. 34. Digi-talAge-ncyProductionMediaContentStrategyPREventAnalysisCreative}Inhouse}Outsource
  35. 35. TechnologyStrategyCreativityNewGen-erat-ionAge-ncyDNA
  36. 36. MultiTask-ingMultiTale-ntedMultiDisci-plin-ary Effec-tiveAttra-ctivePowe-rfulNewAge-ncyMo-del
  37. 37. NewAge-ncyMo-delProductionMediaContentStrategyPREvent AnalysisCreativeGetting brandscloser toconsumers
  38. 38. What if we couldre-create old adsin digital?
  39. 39. http://www.psfk.com/2012/03/google-digita-advertising.html
  40. 40. beyondand
  41. 41. http://www.youtube.com/watch?v=a6cNdhOKwi0
  42. 42. What will be the “Next BigThing” in digital marketing?quizpop> Digital Outdoor> Augmented Reality> Geo-targeted Mobile Marketing> Semantic Search> -----------
  43. 43. credits…MediaFuturist.com by Gerd LeonhardFuture of Marketing and Advertising Lecturesby Paul Isakson (Head of Strategy Space150)The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.)On the Future of Advertising by Grant Richards (Engine Company 1)Future of Advertising | Trend Watching by Lorenzo MendozaFEED (Digital Brand Experience Report) by RazorfishThe End of Advertising as We Know It by IBM Global Business ServicesThe Chaos Scenario by Bob GarfieldPropulsion by Tim WilliamsWorkforfood.nu by Diego ZambranoMoon Advertising by Bobby Voeten180360720.com by Helge TennoErik Qualman (Vimeo)FitcEvents (Youtube)Geert Desager (YouTube)MicrosoftColoribus.comCreativity-online.comGapingvoid.com
  44. 44. contact...Köksal Abdurrahmanoğlukoksal@istanbul.comwww.about.me/koksalAlohaVentures.comIstanbul.comAdinteractive.com.trCityberry.comView Presentation atwww.SlideShare.net/koksal_a

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