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Out of your silo!      ...with rNewsRune Smistad, MediArena, Media 3.0, 11. mai 2011       Inspired by Evan Sandhaus, Lead...
Today
Content read in own context
Tomorrow
Content read in other context
More precisely:• aggregation / enrichment• syndication• IPR• capitalization
Content need to be      data  Presentation and  sharing must behandled by metadata
One possible solution• rNews   (...and datagartneriet)
rNews• rNews is NOT a software• rNews is a linked data standard developed  by IPTC, with direct support for their  other m...
RDFa - ResourceDescription Framework• In theory RDF is a flexible extensible format  for expressing and sharing knowledge.•...
rNews at work
TickerSymbol                                    Person                  Location                                          ...
keyword:                               triplesData Triple                         Object Triple    http://                ...
?=    Search engines, social     networks, aggregators     and other sites only     see the Display Tier,     and cannot ...
med Linked Data og              rNews   Structured data                           Tekst                            Tekst  ...
RDFa in action                                                              http://                                       ...
<HTML+RDFa/>     RDFa    distiller
Roadmap to the future:1. Implement rNews standard and show   content as RDFa (and let datamarket.com   search your events)...
LOD star scheme  reference
What can we do?• We are building a technological  infrastructure in Bergen for shared  metadata/vocabularies and entrance ...
What can you do?• Look through the IPTC/rNEWS standard  http://dev.iptc.org/rnews• Visit medialab.datagartneriet.no (monda...
One more thing...
We establish adeveloper forum in   Bergen today   Tonight, 18-20, at The Hub
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rNews - towards structured data websites

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Media 3.0 seminar, 11th of may 2011

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rNews - towards structured data websites

  1. 1. Out of your silo! ...with rNewsRune Smistad, MediArena, Media 3.0, 11. mai 2011 Inspired by Evan Sandhaus, Lead Architect, Semantic Platforms, The New York Times Company. http://slidesha.re/jd8uLM
  2. 2. Today
  3. 3. Content read in own context
  4. 4. Tomorrow
  5. 5. Content read in other context
  6. 6. More precisely:• aggregation / enrichment• syndication• IPR• capitalization
  7. 7. Content need to be data Presentation and sharing must behandled by metadata
  8. 8. One possible solution• rNews (...and datagartneriet)
  9. 9. rNews• rNews is NOT a software• rNews is a linked data standard developed by IPTC, with direct support for their other metadata standards. It open for your additions and definitions.
  10. 10. RDFa - ResourceDescription Framework• In theory RDF is a flexible extensible format for expressing and sharing knowledge.• Problem with the theory - The Web shares “knowledge” using HTML.• Solution: RDFa - a W3C standard for embedding RDF triples within standard HTML documents. + <HTML/> = RDFa
  11. 11. rNews at work
  12. 12. TickerSymbol Person Location subclassOf subclassOfhasTickerSymbol subclassOf subclassOf ConceptOrganization Party createdBy createdBy providedBy taggedBy copyrightedBy hasSource contributedBy hasAccountableParty Comment discussedBy subclassOf depictedBy NewsItem Media HeadlineHed headlinedBy subclassOf
  13. 13. keyword: triplesData Triple Object Triple http:// http://www.iptc.org/ www.iptc.org/authority/per/ authority/per/stuart_myles stuart_myles demo:twitterHandle owl:sameAs http:// @mr_awesome facebook.com/ stuart_myles Literal URI
  14. 14. ?=  Search engines, social networks, aggregators and other sites only see the Display Tier, and cannot leverage the underlying structure of the data.
  15. 15. med Linked Data og rNews Structured data Tekst Tekst non structured data Without structured data search engines, social networks and other sites cannot attractively format links back to our site, potentially decreasing referral traffic.
  16. 16. RDFa in action http:// www.iptc.org/ authority/per/ stuart_myles<!DOCTYPE rdf:type html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd"><html xmlns="http://www.w3.org/1999/xhtml" xmlns:owl="http://www.w3.org/2002/07/owl#" demo:person xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns" xmlns:demo="http://www.iptc.org/demo/ns/" > <head>...</head> <body> <div typeof="demo:person" class="profile" about="http://iptc.org/authority/per/stuart_myles"> <p>Stuart Myles</p> <p>Title: <span property="demo:hasTitle">Deputy Director Schema Standards</span></p> <p>Employer: <span property="demo:worksFor">Associated Press</span></p> <p>Office Located In: <span property="demo:officeLocatedIn">Manhattan, NY</span></p> <p>Resides In: <span property="demo:residesIn">Northeastern United States</span></p> <p>Email Address: <span property="demo:emailAddress">xxx@ap.org</span></p> <p>Twitter Handle: <span property="demo:twitter_handle">@mr_awesome</span></p> <p><a rel="owl:sameAs" href="http://facebook.com/stuart_myles">Facebook</a></p> </div> </body>
  17. 17. <HTML+RDFa/> RDFa distiller
  18. 18. Roadmap to the future:1. Implement rNews standard and show content as RDFa (and let datamarket.com search your events)2. Use external, shared metadata3. Business model where IPR is handled by metadata New context for your content and enrichment of your own context.
  19. 19. LOD star scheme reference
  20. 20. What can we do?• We are building a technological infrastructure in Bergen for shared metadata/vocabularies and entrance to the Linked Data cloud.• rNews use IPTC - we already have the IPTC standard in our RDF store, with possibilites for editing, sharing.
  21. 21. What can you do?• Look through the IPTC/rNEWS standard http://dev.iptc.org/rnews• Visit medialab.datagartneriet.no (monday)• Contact us at MediArena: • rune@mediarena.no, anders@mediarena.no• Follow us • @bergenmediarena • #mediefremtid
  22. 22. One more thing...
  23. 23. We establish adeveloper forum in Bergen today Tonight, 18-20, at The Hub

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