Rapid fire
ideation & design
process
Kok Chiann
They call me KC

•
•
•
•

UX Manager @ Ezypay & iconnect360
Lead product design & user research
Manage teams
Microsoft MVP...
Can’t wait to build your awesome app?
Me too! But…

Who are your
target users?

How will it
work?

What features
will you have?

What is your
“epicentre”?

How ...
The rapid fire ideation & design process
10m – Creating personas

20m – Decide the scope
40m – Sketch your concept

20m – ...
What if we
replace this
TV remote
with an app?
Personas, explaining your target users

Taken from “Lean UX: Applying lean Principles to improve User Experience”
Decide the scope
MoSCoW prioritisation technique
Minimum user journey
Frequency of use

Cost to implement
Sketch your concept
Test it

Validation
with peers &
users

Testing of
paper
prototype

Discerning
feedback

Testing of
realistic
prototype

M...
Just to recap
Personas to explain your target users

Ways to decide on scope
Sketching concepts & iterating

Testing conce...
That’s it folks!
More than happy to answer
questions or catch-up later
kok.chiann@ezypay.com
kokchiann.com
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2013.10 rapid fire ideation & design process

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Conducted a 2 hour workshop for college students for an Android App Competition, going through the process of ideation and design. This works like a simulation of sprint 0 in the agile development process.

The overall process was:
1. Overview - Areas to consider before jumping into building their app
2. Broke them up into teams of 6-7 people.
3. Creating personas
4. Scoping and prioritisation
5. Sketching concepts & wireframes
6. Testing it with peers, discerning feedback, meaningful critiques.



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2013.10 rapid fire ideation & design process

  1. 1. Rapid fire ideation & design process Kok Chiann
  2. 2. They call me KC • • • • UX Manager @ Ezypay & iconnect360 Lead product design & user research Manage teams Microsoft MVP since 2009
  3. 3. Can’t wait to build your awesome app?
  4. 4. Me too! But… Who are your target users? How will it work? What features will you have? What is your “epicentre”? How will it look? Are you sure…you’re right?
  5. 5. The rapid fire ideation & design process 10m – Creating personas 20m – Decide the scope 40m – Sketch your concept 20m – Test it
  6. 6. What if we replace this TV remote with an app?
  7. 7. Personas, explaining your target users Taken from “Lean UX: Applying lean Principles to improve User Experience”
  8. 8. Decide the scope MoSCoW prioritisation technique Minimum user journey Frequency of use Cost to implement
  9. 9. Sketch your concept
  10. 10. Test it Validation with peers & users Testing of paper prototype Discerning feedback Testing of realistic prototype Meaningful Critiques
  11. 11. Just to recap Personas to explain your target users Ways to decide on scope Sketching concepts & iterating Testing concepts & iterating
  12. 12. That’s it folks! More than happy to answer questions or catch-up later kok.chiann@ezypay.com kokchiann.com

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