Launch presentation -- Intrinsics.net

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In May 2013, Knowmad re-launched the Intrinsics.net website. This presentation was used at the launch party.

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Launch presentation -- Intrinsics.net

  1. 1. A Fresh New Look
  2. 2. Before 2008
  3. 3. 2008 - 2012
  4. 4. 2013
  5. 5. Website Goals 1. To create a powerful end-user experience with targeted audiences – Primary Audiences = Spa & Salon owners and professionals 2. To increase distribution of product line 3. To increase sales by 8% in 2013.
  6. 6. New Features & Benefits ● Updated Brand Image ● Blog ● Full Product Catalog ● Lead Capture ● Social Media integration ● Sales Force integration ● Marketing Automation tools
  7. 7. Feature: Product Catalog
  8. 8. Feature: Promotions
  9. 9. Feature: Blog
  10. 10. Feature: Distributor Locator
  11. 11. Feature: Distributor Portal
  12. 12. 2013 and beyond...
  13. 13. Digital Marketing Strategy 1. EasyLocator geographic location service 2. Bi-weekly blog posts 3. Email newsletter – blogs, promotions, events, product announcements 4. Visitor conversion optimization 5. Incremental improvements... (product reviews)
  14. 14. Your Turn... Grab an iPad and take a tour
  15. 15. Credits 1. Intrinsics – Lea Ann Cook, Kristi DuPlessi, George Hargrove 2. Barnhardt – Pete Chantry, James Walker, Kevin O'Rourke, Ann Margaret Bowers, Dennis Lee 3. Knowmad – Van Wilson, Diona Kidd, William McKee 4. The Alison Group – Kari Rehnlund, Mark Alison

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