Launch presentation - BarnhardtCotton.net

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Our latest project launch slidedeck. Integration of WordPress, HubSpot and SalesForce to drive traffic, create conversions and nurture leads. See the website at http://www.barnhardtcotton.net.

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Launch presentation - BarnhardtCotton.net

  1. 1. Building Momentum
  2. 2. Addressing the Changes ● Cotton dominated the fiber markets in the 20th century ● Man-made & regenerated fibers combined with economic forces have impacted cotton's reputation and position in the market ● Barnhardt Manufacturing is taking on these challenges using 21st century technologies
  3. 3. From Yesteryear
  4. 4. To Today
  5. 5. 21st Century Sales The website is the hub of sales & marketing and provides the following benefits: ● Establishes company as industry expert to existing customers & prospects ● Enhances competitive position in current markets ● Provides resources for customers, influencers, partners, employees and consumers ● Offers a platform for launching new products and reaching new markets
  6. 6. The Website Re-Boot
  7. 7. Website Goals 1. Sell out both bleacheries with profitable business. 2. Develop new markets for bleached cotton. 3. To be the first choice for absorbent fiber globally. 4. For everyone in supply chain to clearly understand the advantages of Barnhardt Bleached Cotton in their products.
  8. 8. New Features & Benefits ● Updated Brand Image ● Extensive Cotton Information & Library ● Product Catalog ● Blogging & Social Media ● Lead Capture Tools ● Sales Force integration ● Marketing Automation tools
  9. 9. Feature: Cotton Technology
  10. 10. Feature: Product Catalog
  11. 11. Feature: Blogging & Social
  12. 12. Feature: Lead Capture
  13. 13. Feature: Sales & Marketing Integration
  14. 14. Integrating Sales & Marketing ● Lead and Contact synchronization ● Lead intelligence inside of Sales Force ● Lead scoring ● Closed loop reporting
  15. 15. Driving Traffic & Leads via Inbound
  16. 16. The Future – 2013 and beyond...
  17. 17. Digital Marketing Strategy 1. Bi-weekly blog posts 2. E-blasts – blogs, product updates, events, industry news 3. Social Media publishing (Pinterest, LinkedIn, Twitter) 4. Visitor conversion optimization 5. Incremental improvements...
  18. 18. Your Turn... 1. Grab an iPad and take a tour 2. Sign-up for our e-blasts & join us on our social channels 3. Send your comments to: service@barnhardtcotton.net
  19. 19. Credits 1. Barnhardt Bleached Cotton – Garland Green, Chuck Allen, Stacy Glover, Kristi DuPlessi, George Hargrove 2. Barnhardt IT – Pete Chantry, James Walker, Ted Palmer, Kevin O'Rourke 3. Knowmad – Van Wilson, Angela Hayworth, Diona Kidd, William McKee 4. The Alison Group – Kari Rehnlund, Linda Motto, Mark Alison

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