American Eagle New Media

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American Eagle New Media

  1. 1. American Eagle<br />Katie Knowlton<br />
  2. 2. Founded in 1977900+ Locations<br />
  3. 3. Challenge: Standing out among other similar brands<br />
  4. 4. Social Media History<br />Blog by AE<br />
  5. 5. Social Media Goal<br />Create a fun social media presence to reach target audience’s expectations<br />
  6. 6. Social Media Plan<br />Update Twitter & Facebook twice/week<br />Tweet about special promos and new happenings with brand<br />Entice followers by sponsoring an organization<br />
  7. 7. Social Media<br />Create Foursquare account & give away random deals for check-in’s(Ex: 10-15% off)<br />
  8. 8. Search Engine Optimization<br />#1<br />Use Twitter & Facebook accounts to self-promote the AE blog and official website. Will also increase your SEO. <br />Tweet a link to the blog & write something to entice the customers. <br />
  9. 9. Measuring Success?<br />?<br />?<br />?<br />?<br />Count # of Twitter/ Facebook Followers after implementing<br />Google analytics<br />?<br />
  10. 10. Budget<br />Social Media, Google Analytics = FREE<br />My Hourly Rate = $130/ hr<br />5 Hours Set up/Revamp Social Media Accounts<br />3 hrs/week (For one month) administration<br />Total = $2,210<br />Peak Seasons: Back to School Shopping & The Holiday Season<br />

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