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Discovering the Right Sales Content
￼Customer-facing teams influence prospects when they use effective content. But with potentially hundreds of pieces available, what content is effective?
Effective content is:
- Relevant to the sales situation of the prospect. It is content that was developed to speak to a specific customer pain or prospect need.
- Proven to be effective in the market with real measurements. It is content that marketing can demonstrate was viewed and downloaded by prospects – and helped to move opportunities in the funnel.
- Used by sales and other customer-facing teams. It is content that is easy to share – and always the current version – not content that is downloaded once and reused from the desktop.
This eBook looks at these three characteristics.