Knowledge Transfer 2.0 slides for AURIL 2011

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I spoke at an Association for University Research and Industry Links (AURIL) Conference in London in October. According to the feedback it went down very well - so here's the slide deck.

As always I'm a bit light on words and heavy on graphics, so if you want to receive the Manual and InfoKit that goes with this visit here http://www.ginnn.com/forumgroup.aspx?g=5871

Or visit my blog at www.knowledgetransfer2.com

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  • Thanks for the kind feedback...
    I may try to provide a slide cast to go along with this - so that you get the narrative too
    But in the meantime you may want to get out the KT2.0 wiki (and emerging manual) @https://kttwopointzeroinfokit.pbworks.com/w/page/44932477/New%20Game%20-%20New%20Rules
    (oh we will get a shorter URL when its completed!)
       Reply 
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Knowledge Transfer 2.0 slides for AURIL 2011

  1. 1. Knowledge Transfer2.0Sunday, 23 October 11
  2. 2. “I made a mistake in presuming Derivatives are a “time bomb” (2002) that the self-interest of banks...was... capable of protecting their own shareholders” The dangers of business as usual...Sunday, 23 October 11
  3. 3. New Context New Game New Rules New ToolsSunday, 23 October 11
  4. 4. New Context... The bad news is that : There may be trouble ahead...Sunday, 23 October 11
  5. 5. New Context.. UK Investment by Financing Stage 200 ch crun 150 millions star t- up ch? 100 crun 50 seed - fundi ng 0 2006 2007 2008 2009 2010 BVCA dataSunday, 23 October 11
  6. 6. New Context... There maybe market volatility...Sunday, 23 October 11
  7. 7. Funding Double Whammy... Capital Markets Dual FundingSunday, 23 October 11
  8. 8. New Context... There will certainly be cuts...Sunday, 23 October 11
  9. 9. New Context... From: HEROBAC .... to .... ImpactSunday, 23 October 11
  10. 10. But while there’s love and romance, Let’s face the music & dance...Sunday, 23 October 11
  11. 11. New GameSunday, 23 October 11
  12. 12. Three Trends in Innovation: Towards Openness Towards Co-creation Towards LeannessSunday, 23 October 11
  13. 13. Open Innovation HankSunday, 23 October 11
  14. 14. Towards Openness Open Innovation Open Source Crowd sourcing “most of the smart people don’t work for you”Sunday, 23 October 11
  15. 15. “I’d like to take all of our geology, all the data we have that goesgold. 8 Over and put it intothe new targets yielded the world,”quantities of 80 percent of a file and share it with substantial back to 1948, ounces of gold found. Shaved two to three years off exploration time. millionSunday, 23 October 11
  16. 16. Procter & Gamble Harvard Business Review article authored by two P&G executives, the company’s innovation success rate has more than doubled while the cost of innovation has fallenSunday, 23 October 11
  17. 17. Towards Collaboration.. KT 2.0 understands that innovation is a social process KT was about individual research excellence - groups or individualsSunday, 23 October 11
  18. 18. Sunday, 23 October 11
  19. 19. InnoCentive looking to crowd source improved open innovation strategySunday, 23 October 11
  20. 20. Yet still corporate led: Innocentive Yet2.com Ninesignma etc. Nothing akin to this in the KT space...Sunday, 23 October 11
  21. 21. Towards Co-creationSunday, 23 October 11
  22. 22. From Collaboration to Co-creationSunday, 23 October 11
  23. 23. From Protection to Connection...Sunday, 23 October 11
  24. 24. Co-creation... Breaking the‘rules’ TextSunday, 23 October 11
  25. 25. Sunday, 23 October 11
  26. 26. Toward LeanSunday, 23 October 11
  27. 27. Minimal Viable Product Validation Innovation accountingSunday, 23 October 11
  28. 28. “Old management methods are not up to the task. Planning & forecasting are only accruate when based on long, stable operating history and a relatively static environment . Start-ups have neither”Sunday, 23 October 11
  29. 29. Delay prevents startups from getting the feedback they needSunday, 23 October 11
  30. 30. False positives & false negatives... Political - Fear of backing failure Resource - Concerns over wasted resource People less bothered about the ‘misses’Sunday, 23 October 11
  31. 31. But the Game is Changed if: We reduce cost - go lean Outsource the cost - risk share Get better & more diverse filters ... that approx validationSunday, 23 October 11
  32. 32. New Rules... Knowledge Transfer 2.0 Getting more from lessSunday, 23 October 11
  33. 33. 3 Pinch-points make KT inefficient 2B n c ti o usi ne ele ss ct S De roje ve 1P lop me nt 3 The Funding Valley of DeathSunday, 23 October 11
  34. 34. ti o n lec Set jec 1 ProSunday, 23 October 11
  35. 35. Selection 1 Pinch-point It’s not too many good ideas It’s not too little resource It’s Filter FailureSunday, 23 October 11
  36. 36. Filtering: Is time-consuming Requires a lot of clever people Is still not the market, but a guessSunday, 23 October 11
  37. 37. The KT -Impact Long Tail... Too early to know what will be a hit The non-hits in aggregate might be more valuable The full tail demonstrates the full range of impactSunday, 23 October 11
  38. 38. The digital age has ushered new ways to filter information... Crowds, with cognitive diversity & multiple perspectives, in aggregate provide stronger raw intelligence of any single personSunday, 23 October 11
  39. 39. Project selection through the: Wisdom of the Crowd Improves decision making, removes a constraint, increases transparency... And it’s Cheaper!Sunday, 23 October 11
  40. 40. The Long Tail of ‘Non-expert’ Expertise... B A CSunday, 23 October 11
  41. 41. Sunday, 23 October 11
  42. 42. Sunday, 23 October 11
  43. 43. Sunday, 23 October 11
  44. 44. Sunday, 23 October 11
  45. 45. Sunday, 23 October 11
  46. 46. 2 Bu sin es sD ev elo pm enSunday, 23 October 11 t
  47. 47. Internal Capacity... Step hen Grif on! fiths ! An na Tatt ! Clara Lopez Emma itworth! Nolan! tthewman! m Wh a Ti Gordon MSunday, 23 October 11
  48. 48. External CapacitySunday, 23 October 11
  49. 49.      Scalability: Meets more demand        Skill-sets: Provides Diversity of Skill-sets        Scarcity: Overcomes scarcity by out-sourcing costSunday, 23 October 11
  50. 50. Working together to find the resource... Commercialisa+on-Funding-Streams-- White(Rose(TSF( Funding(sources(available(for(commercialisaUon( 500K( YFM(( 250K(–(8M( IP(Group( Follow=on=funding((All(RC’s)( Business( 80=150K(~12(months( Enterprise( Fund(<100K( YABA(10=250K( IKC(( (avr(60K)( 50K(~12(months( Clothworkers(( (texUles(only)(6=16K( MRC(–(Call(for(Targets:( IP(Group(( Drug(Targets(&( Grub(funding( AnUbodies( Pathfinder(Scheme( 7=10K(~(6(months( Research( Proof(of(Principle/Concept( Development( Seedcorn/(equity( Technology(Readiness(Levels((TRL)( TRL(1(–( TRL(2(–(Tech( TRL(3(–( TRL(4(–(Tech( TRL(5(–(Tech( TRL(6(–( TRL(7(–( TRL(8(–(Tech( TRL(9(–(Tech(( Basic( concept/( AnalyUcal(&( validaUon(in(lab( validaUon(in( Prototype(demo( Prototype(demo( completed( qualified(through( principles( applicaUon( experimental( environment( relevant( in(relevant( in(operaUonal( through(test( successful( observed( formulated( POC( environment( environment( environment( and(demo( operaUons(Sunday, 23 October 11
  51. 51. Sunday, 23 October 11
  52. 52. Does it work?Sunday, 23 October 11
  53. 53. Increased Licence Income - 10-fold £,000Sunday, 23 October 11
  54. 54. ...at least - if not 15-fold £,000 4000 3000 2000 1000 0 07/08 08/09 09/10 10/11 11/12Sunday, 23 October 11
  55. 55. 3 Pinch-points make KT inefficientSunday, 23 October 11 3 The Funding Valley of Death
  56. 56. time Commercialisation Research Development Market Entry Tech transfer Profit / Loss Valley of DeathSunday, 23 October 11
  57. 57. Greater Credibility - better hit rate More focus, incentive and motivation Reduced risk and greater capacitySunday, 23 October 11
  58. 58. KT1.0 Approach is… KT2.0 Approach is… Constrained & Complex Simple, Capacity Building Closed Connected & Open Committee-based Crowd-basedSunday, 23 October 11
  59. 59. We can re-engineer the KT business modelSunday, 23 October 11
  60. 60. Large organisations are not the only way to make big things happen…Sunday, 23 October 11
  61. 61. Sunday, 23 October 11
  62. 62. ...and it gets better the more organisations & individuals practicipateSunday, 23 October 11
  63. 63. Sunday, 23 October 11
  64. 64. Sunday, 23 October 11
  65. 65. Sunday, 23 October 11
  66. 66. We’ll be without the moon, humming a different tune...Sunday, 23 October 11
  67. 67. Sunday, 23 October 11
  68. 68. Many thanks for listening Questions? Knowledge Transfer2.0 www.knowledgetransfer2.com @brianamcSunday, 23 October 11

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