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#Selfcheckout : Are we ready for Amazon Go lookalikes?

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How to transform retail shops with proximity technologies. Digital transformation and workforce automation explained with examples of McDonalds, Amazon and Ford. If interested in details talk to me via Linkedin or Facebook.

Checkout videos:
Slide 7: https://www.youtube.com/watch?v=NrmMk1Myrxc
Slide 10: https://www.youtube.com/watch?v=8gy5tYVR-28
Slide 32: https://www.youtube.com/watch?v=b-RXDCEErWQ

Published in: Retail
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#Selfcheckout : Are we ready for Amazon Go lookalikes?

  1. 1. State Of The Art Marketing Cloud which uses artificial intelligence to generate amazing ROI. Krzysztof Nowicki Marketing Director +48 603663766 Krzysztof.nowicki@synerise.com
  2. 2. State Of The Art Marketing Cloud Online to Offline Are we ready for selfcheckout like Amazon Go?
  3. 3. State Of The Art Marketing Cloud
  4. 4. What is Amazon Go?
  5. 5. Amazon Go – Job Killer? Amazon Go – Job Killer?
  6. 6. Amazon Go – Job Killer?
  7. 7. Amazon Go – Job Killer?
  8. 8. Ray Kroc
  9. 9. McDonald’s
  10. 10. McDonald’s
  11. 11. Thanks to innovation in production Ford T model we think differently about assembling… Ford's cars came off the line in three-minute intervals, much faster than previous methods, reducing production time by a factor of eight (requiring 12.5 hours before, 93 minutes while using less manpower.
  12. 12. State Of The Art Marketing Cloud Amazon Fresh - Why Amazon invests in Groceries? Walmart – – over 4600 shops Target – 4000 shops Amazon Plans: 2000 shops Amazon Go w 2017 https://www.bloomberg.com/gadfly/articles/2016-04-08/amazon-fresh-prime-now-aim-to-kill-your-local-grocer
  13. 13. State Of The Art Marketing Cloud
  14. 14. State Of The Art Marketing Cloud
  15. 15. State Of The Art Marketing Cloud
  16. 16. State Of The Art Marketing Cloud
  17. 17. State Of The Art Marketing Cloud How it works?
  18. 18. State Of The Art Marketing Cloud
  19. 19. State Of The Art Marketing Cloud Mobile Beacons WiFi GPS Proximity Marketing Mobile push Heatmaps
  20. 20. State Of The Art Marketing Cloud Take control of your customer data
  21. 21. State Of The Art Marketing Cloud Personalize all touchpoints at once Website Call Center Webpush Email Display Mobile Push/ SMS / MMS
  22. 22. State Of The Art Marketing Cloud Is it possible in Poland? Of Course
  23. 23. State Of The Art Marketing Cloud Selfcheckout SMS with unique link Personalized E- mail Visited shop EventAdd to basket Send SMS Form filledVisited website Visited shop Bought product Add tag Send Email Omnichannel @ Retail Marketing Automation Scenario:
  24. 24. State Of The Art Marketing Cloud Why omnichannel and marketing intelligence are game-changers? 30-40% increased email open rates 20-30% increased sales leads 15-25% customer retention 20-24% increased revenue 12-18% increased transactions 20-28% reduced unsubscribe rates
  25. 25. State Of The Art Marketing Cloud Interesting facts about modern consumers: 88% use mobile loyalty program during shopping in real-time 63% will respond for triggered offers in stores 45% want to use loyalty program which works online & offline 77% scan product while adding product to basket 61% pay with smartphone 74% think that opinions about product are important 38% share interesting products and promotions in social media 79% use product and store locators *ACCENTURE OMNICHANNEL REPORT
  26. 26. State Of The Art Marketing Cloud How it works now?
  27. 27. State Of The Art Marketing Cloud
  28. 28. Krzysztof Nowicki Marketing Director Synerise Marketing Cloud 6036637660 krzysztof.nowicki@synerise.c Bringing online & offline together

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