Michael Kors Digital Strategy Proposal NMDL

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Digital Strategy Proposal for Michael Kors

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Michael Kors Digital Strategy Proposal NMDL

  1. 1. Digital Strategy by Kayla Knitter
  2. 2. Goal of Digital Strategy • To sell 500,000 Michael Kors Holiday Line items between Thanksgiving Day and New Years Eve.
  3. 3. Target Market • Men and Women ages 30-50 looking for reliable and fashionable accessories and clothing
  4. 4. Social Media • Fan Contests and Giveaways (Pinterest) • Interact with Customers (Twitter/ Facebook) • Post discounts exclusively for Social Media Followers (All Platforms) • Free/ Paid Advertisement Options
  5. 5. Social Media Continued
  6. 6. Internet Marketing • Google AdWords • Facebook,Twitter and Instagram sponsored posts
  7. 7. Budget • $3,000 daily to Social Media Advertising • $3,000 daily to Internet Advertising
  8. 8. Budget continued • $100,000 monthly towards magazine and billboard advertising • $500,000 yearly towards TV Advertising
  9. 9. Celebrity Endorsers

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