As social media tools have become ubiquitous, foundations have used them in a variety of ways to expand their networks, gather insights and build new relationships. As a result, there’s a growing interest in developing better ways to measure the impact of their online efforts.
The following slides were presented by Knight Foundation Vice President of Strategy and Assessment, Mayur Patel, at the Robert Wood Johnson Foundation's recent roundtable on Social Media Measurement. Nearly a dozen foundations, including Knight, gathered with communication experts, evaluators and data analysts to share best practices and learn from one another.
You can read more about Knight's social media strategy online at http://kng.ht/ZmI83c.