Digital TrainingComes of AgeMichele McLellan and Eric NewtonKnight Chair LuncheonAug. 9, 2012, AEJMC, Chicago
Growing demand8070605040                  Demand for30                  training             24% dissatisfied with20      ...
Most wanted: Digital                 70                 60High demand:     50                 40•Multimedia               ...
Impact and reach       96% use                         80% likely to   80% train others   training in work                ...
E-learning revolution                           60                           50Seven in 10 said virtual                   ...
Training centers adaptTrained 2,500 in 2010-11   More than 215,000   Knight Stanford                           registered ...
A do-over moment?  Historic lack of     E-learning offersinvestment by news   low-cost alternative      industry         f...
Is higher education next?            By 2020 in higher education, “there will             be mass adoption of teleconferen...
Questions?            Michele McLellan and Eric Newton            Knight Chair Luncheon            Aug. 9, 2012, AEJMC, Ch...
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Kf training knightchair_slideshare

  1. 1. Digital TrainingComes of AgeMichele McLellan and Eric NewtonKnight Chair LuncheonAug. 9, 2012, AEJMC, Chicago
  2. 2. Growing demand8070605040 Demand for30 training 24% dissatisfied with20 training opportunities (2012)10 0 2002 2012 Other top concerns: Pay, job security
  3. 3. Most wanted: Digital 70 60High demand: 50 40•Multimedia 30•Data analysis Demand for digital training 20•Technology 10 0 2006 2012
  4. 4. Impact and reach 96% use 80% likely to 80% train others training in work recommend to (2012) (2012) others (2012)500 trained more than 18,000 others
  5. 5. E-learning revolution 60 50Seven in 10 said virtual 40training is as good asor better than in- 30 Participated inperson training 20 virtual training 10 0 2002 2006 2012
  6. 6. Training centers adaptTrained 2,500 in 2010-11 More than 215,000 Knight Stanford registered users fellowships focus on digital innovation
  7. 7. A do-over moment? Historic lack of E-learning offersinvestment by news low-cost alternative industry for many topics
  8. 8. Is higher education next? By 2020 in higher education, “there will be mass adoption of teleconferencing and distance learning… a transition to ‘hybrid’ classes.”July 2012
  9. 9. Questions? Michele McLellan and Eric Newton Knight Chair Luncheon Aug. 9, 2012, AEJMC, ChicagoThank you

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