You may control all aspects of your website but there are numerous factors beyond site optimization and measurement that impact your revenue directly. New firms seemingly come out of oblivion, and new technologies and approaches preempt existing businesses. More often than not, the damage inflicted in terms of revenue is due to competitors’ actions

1. Competitive Intelligence – Data Acquisition and Analysis You may control all aspects of your website but there are numerous factors beyond site optimization and measurement that impact your revenue directly. More often than not, the damage inflicted in terms of revenue is due to competitors’ actions. Making business decisions based on cloistered data can severely hamper the revenue potential of any organization

2. Competitive Intelligence – An antecedent A process to verify the credibility of data, analysis of data collected, and formulation of action plans based on this information .. Applying competitive intelligence to gauge the current and future environment, identifying and neutralizing weaknesses and adapting strategies to the changing environment would bear fruitful results.

5. Search engine traffic share

6. Analysis of upstream/downstream traffic

7. Segregating traffic by Media mix

8. Segmenting traffic by consumer profile

9. Share of power key phrases

10. S ome resources that can be required for competitive intelligence analysis : Hitwise ComScore Nielsen//NetRatings AdGooroo Archive.org Quantcast Compete Alexa Semrush

12. Online marketers need competitive intelligence to make better informed decision. In absence of competitive intelligence, online marketers would be running search marketing campaigns with blindfolds..............