Make Something People Love - because the best marketing is free

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My talk from June 7, 2011 at Eye For Travel Online Marketing Strategies Conference in Miami.

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Make Something People Love - because the best marketing is free

  1. HelloThanks, @chrisniessl
  2. Make something people loveBECAUSE THE BEST MARKETING IS FREEAlexis Ohanian@kn0thing@thehipmunk
  3. 20Muniques1.2Bpageviews
  4. 3 months later….
  5. Mindshare.60% direct traffic
  6. I don’t want short-term clicksI want long-term love.
  7. Travel pornIt works.“Top 10 Awesome Thai Foods ToMake Your Mouth Water”
  8. “I love @thehipmunk, but I lovemy mom even more: She ismaking the ultimate sacrificeand getting rid of her house soI can go to college.”
  9. Mother’s Day Campaign• Hundreds of submissions in 12hrs• Biggest single day jump in followers• Idea to execution in 9 hours• Cost < $300
  10. “Hipmunk Me” Campaign• 500 custom hipmunks requestedin under 45 minutes• 568% increase in Facebook likes• 361% increase in activeFacebook users• Idea to execution in a week
  11. Shaun Jodi
  12. Would you outsourcecustomer service?
  13. Would you Zappos outsourcecustomer service?
  14. Encourage everyone to tweetMost won’t. That’s OK.
  15. On BudgetsIt’s not how big it isIt’s how you use it
  16. Make something people loveBECAUSE THE BEST MARKETING IS FREEAlexis Ohanian@kn0thing@thehipmunk

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