Clasic Presentation 10 23 09

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How to teach students to use Twitter and LinkedIn for their job/internship search.

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  • Recently someone posted a tweet asking what job candidates should wear to interviews at Google. A little over an hour later, a recruiter tweeted back: "We care more about your mind than your clothes," the spokeswoman says. Show example of how you can research companies on Twitter (i.e. Deloitte, DaVita, SCE)
  • Professional name: i.e. kmsanchez47 Example – don’t mention several times that you’re working on your resume
  • Show Peoplebrowsr
  • Show Peoplebrowsr
  • Complete their profile (Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.) Include a professional picture Receive recommendations Join professional associations and groups College alumni and/or career center groups Participate in discussions around topics of interest Post your email address on LinkedIn Profile. Create a customized LinkedIn URL on your Profile, business cards, and email signature block. Target companies of interest on LinkedIn
  • Clasic Presentation 10 23 09

    1. 1. Welcome! Networking in a 2.0 World Kristina Sanchez, Assistant Director, Employer Relations Sarah Yoo, Internship Coordinator
    2. 2. Agenda <ul><li>Review Twitter/Linked In </li></ul><ul><li>Discuss reasons behind lack of student use </li></ul><ul><li>Show tools and tips </li></ul><ul><li>Provide advice for increasing usage at your school </li></ul>
    3. 3. Twitter <ul><li>What is it? </li></ul><ul><li>A service for friends, family, co-workers, and organizations to stay in touch with others through the exchange of short frequent messages </li></ul><ul><li>People write short updates called “tweets” of 140 characters or less </li></ul><ul><li>These messages are posted to your profile and sent to your followers; your message is also accessible by a keyword search for all users </li></ul><ul><li>“ It’s one of the fastest growing phenomena on the internet” </li></ul><ul><li>-New York Times </li></ul>
    4. 4. Twitter Why aren’t students using Twitter?
    5. 5. Twitter <ul><li>Why are employers using it? </li></ul><ul><li>Cheaper alternative to big online job boards </li></ul><ul><li>Small organizations that don’t have a careers section of their web and can’t afford a job board will advertise here. </li></ul><ul><li>Provides a screening tool for positions that receive a high yield of candidates (i.e. entry-level positions) </li></ul><ul><li>Target social-media-savvy job hunters and convey an innovative image </li></ul>
    6. 6. Twitter <ul><li>Why should students care? </li></ul><ul><li>Offers the chance to interact one-on-one with recruiters </li></ul><ul><li>Stay up-to-the minute with new job notifications </li></ul><ul><li>You know for sure that the organization is actively recruiting for this position </li></ul><ul><li>Offers students the chance to research what is happening and what is being said about an organization </li></ul>
    7. 7. Twitter <ul><li>Things students should consider: </li></ul><ul><li>They should pick a name that is professional </li></ul><ul><li>Tweet with care! (Example from Recruiter: “Hey dude, you got any jobs in California?”) </li></ul><ul><li>Have a separate personal and professional twitter account and be careful about what you tweet </li></ul><ul><li>Students that are using Twitter to build a brand/presence on the web should especially be careful of their posts </li></ul>
    8. 8. Twitter <ul><li>How students can maximize the site </li></ul><ul><li>Follow organizations that interest them </li></ul><ul><li>Organize your feeds with an application </li></ul><ul><li>Use the block and security features </li></ul><ul><li>Utilize Peoplebrowsr to find feeds to follow </li></ul>
    9. 9. Twitter Handles StudentJobs SummerJob GreenBizJobs GreenCollarJob SoCalLawCareers HireBioMedical IdealistJobsCA Doscareers journalism_jobs GetGraDesigJobs Artsjobs Publishingjobs WorkInSports jobs_NY_film GetMarReseaJobs SocialMediaJob
    10. 10. What is LinkedIn? <ul><li>Professional online network of over 50 million people </li></ul><ul><li>Members create a profile with a virtual resume of education, employment history, group affiliations, etc. </li></ul><ul><li>Members can explore connections of their connections </li></ul><ul><li>Tool for job seekers </li></ul><ul><li>&quot;The number one way you find a job is through referral and LinkedIn is the biggest referral network out there,” said Charlene Li, founder of the research outfit Altimeter Group. </li></ul>
    11. 11. LinkedIn Why aren’t students using LinkedIn ?
    12. 12. Who is using LinkedIn? <ul><li>Employers and Professionals </li></ul><ul><li>Has professional credibility and format </li></ul><ul><li>FREE (for basic tools, premium use is not) </li></ul><ul><li>Easy way for recruiters to find potential candidates </li></ul><ul><li>Way to stay connected with past colleagues and contacts </li></ul>
    13. 13. Benefits for Students <ul><li>Research an employer/organization </li></ul><ul><li>Research how staff members got to a certain company </li></ul><ul><li>Network with other students (past internship sites) </li></ul><ul><li>Gain industry knowledge through discussions, events, alumni contacts, and news articles </li></ul><ul><li>Build your personal brand, have employers search for you </li></ul>
    14. 14. How to Maximize LinkedIn <ul><li>Complete their profile (show) </li></ul><ul><li>Join professional associations and groups </li></ul><ul><li>Participate in discussions around topics of interest </li></ul><ul><li>Post your email address on LinkedIn Profile. </li></ul><ul><li>Create a customized LinkedIn URL on your Profile, business cards, and email signature block. </li></ul><ul><li>Target companies of interest on LinkedIn </li></ul><ul><li>Informational interview leads </li></ul>
    15. 15. Marketing LinkedIn <ul><li>Incorporate it into a workshop presentation </li></ul><ul><li>Included on your career center website </li></ul><ul><li>Articles posted on Facebook </li></ul><ul><li>Post link on Symplicity homepage </li></ul><ul><li>Build into programming </li></ul><ul><ul><li>Internship program </li></ul></ul><ul><ul><li>Career Week: Get Connected </li></ul></ul>
    16. 16. Job Insider Application
    17. 17. Resources for Career Services Professionals <ul><li>Lawrence College – Great Tips for Students on Completing their LinkedIn Profile </li></ul><ul><li>http://blogs.lawrence.edu/careercenter/2009/01/im_linkedin_now_what_tip_1.html </li></ul><ul><li>Tips from a KPMG Recruiter </li></ul><ul><li>http://thesjsucareercenter.wordpress.com/2009/03/25/linkedin-tips-from-kpmg-recruiter-sarah-peacey/ </li></ul><ul><li>LinkedIn Applications </li></ul><ul><li>http://learn.linkedin.com/apps/ </li></ul><ul><li>Jobs Insider – Allows you to find positions and contacts who work for those companies </li></ul><ul><li>Article: Recession lifts social networking site LinkedIn </li></ul><ul><li>http://money.cnn.com/2009/03/24/technology/hempel_linkedin.fortune/index.htm </li></ul><ul><li>Lawrence College – Great Tips for Students on Completing their LinkedIn Profile </li></ul><ul><li>http://blogs.lawrence.edu/careercenter/2009/01/im_linkedin_now_what_tip_1.html </li></ul><ul><li>Tips from a KPMG Recruiter </li></ul><ul><li>http://thesjsucareercenter.wordpress.com/2009/03/25/linkedin-tips-from-kpmg-recruiter-sarah-peacey/ </li></ul><ul><li>LinkedIn Applications </li></ul><ul><li>http://learn.linkedin.com/apps/ </li></ul><ul><li>Jobs Insider – Allows you to find positions and contacts who work for those companies </li></ul><ul><li>Article: Recession lifts social networking site LinkedIn </li></ul><ul><li>http://money.cnn.com/2009/03/24/technology/hempel_linkedin.fortune/index.htm </li></ul>
    18. 18. Questions? Contact: Kristina Sanchez: [email_address] Sarah Yoo: [email_address] Phone: 909-621-8144

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