• Describe the goals of informative
• List and describe each of the eight
categories of informative speeches
• Outline the four major approaches to
• Employ strategies to make your
audience hungry for information
• Structure your speech to make it
easy to listen to
The Goals of
• Meeting the Audience’s Informational
– Gauge what they already know.
– Decide on an appropriate approach.
– Make the topic relevant to each member
of the audience.
The Goals of
• Informing, Not Persuading
– Keep the speech objective.
• Speaking Appropriately and Ethically
– Provide relevant, reliable
– Be honest and truthful.
– Avoid plagiarism.
Topics for Informative
• Points to consider when choosing
– Make your topic relevant to both the
audience and yourself.
– Make sure you have some knowledge of
– Make sure your topic does not lend
itself to persuasion.
• Objects and phenomena
• Plans and policies
– Paint mental pictures for listeners
– Answer “how” questions
– Combine physical demonstration with
• Definitions: provide answers to
– Operational definition
– Definition by negation
– Definition by example
– Definition by synonym
– Definition by etymology
• Explanations: answer “why” or
“what does that mean?” questions
– Clarify concepts with elucidating
– Explain the big picture with quasi-
– Challenge intuition with
• Create Information Hunger
– Arouse curiosity
– Work your topic
• Make It Easy
– Choose clear organization and
– Emphasize important points.
– Don’t overwhelm the audience.
– Build on prior knowledge.
– Define your terms.
– Use appropriate supporting material.
– Use appropriate presentation aids.