Chapter 15
Informative Speaking
• Describe the goals of informative
speaking
• List and describe each of the eight
categories of informative speeches
• Ou...
The Goals of
Informative Speaking
• Meeting the Audience’s Informational
Needs
– Gauge what they already know.
– Decide on...
The Goals of
Informative Speaking
(cont.)
• Informing, Not Persuading
– Keep the speech objective.
• Speaking Appropriatel...
Topics for Informative
Presentations
• Points to consider when choosing
your topic:
– Make your topic relevant to both the...
Topics for
Informative
Presentations (cont.)
• People
• Places
• Objects and phenomena
• Events
• Processes
• Concepts
• I...
Approaches to
Conveying
Information
• Descriptions:
– Paint mental pictures for listeners
• Demonstrations:
– Answer “how”...
Approaches to
Conveying
Information (cont.)
• Definitions: provide answers to
“what” questions
– Operational definition
– ...
Approaches to
Conveying
Information (cont.)
• Explanations: answer “why” or
“what does that mean?” questions
– Clarify con...
Guidelines for
Informative Speeches
• Create Information Hunger
– Arouse curiosity
– Work your topic
Guidelines for
Informative Speeches
(cont.)
• Make It Easy
– Choose clear organization and
structure.
– Emphasize importan...
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Real comm2e ch15

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Real comm2e ch15

  1. 1. Chapter 15 Informative Speaking
  2. 2. • Describe the goals of informative speaking • List and describe each of the eight categories of informative speeches • Outline the four major approaches to informative speeches • Employ strategies to make your audience hungry for information • Structure your speech to make it easy to listen to Chapter Outcomes
  3. 3. The Goals of Informative Speaking • Meeting the Audience’s Informational Needs – Gauge what they already know. – Decide on an appropriate approach. – Make the topic relevant to each member of the audience.
  4. 4. The Goals of Informative Speaking (cont.) • Informing, Not Persuading – Keep the speech objective. • Speaking Appropriately and Ethically – Provide relevant, reliable information. – Be honest and truthful. – Avoid plagiarism.
  5. 5. Topics for Informative Presentations • Points to consider when choosing your topic: – Make your topic relevant to both the audience and yourself. – Make sure you have some knowledge of your topic. – Make sure your topic does not lend itself to persuasion.
  6. 6. Topics for Informative Presentations (cont.) • People • Places • Objects and phenomena • Events • Processes • Concepts • Issues • Plans and policies
  7. 7. Approaches to Conveying Information • Descriptions: – Paint mental pictures for listeners • Demonstrations: – Answer “how” questions – Combine physical demonstration with explanatory narration
  8. 8. Approaches to Conveying Information (cont.) • Definitions: provide answers to “what” questions – Operational definition – Definition by negation – Definition by example – Definition by synonym – Definition by etymology
  9. 9. Approaches to Conveying Information (cont.) • Explanations: answer “why” or “what does that mean?” questions – Clarify concepts with elucidating explanations – Explain the big picture with quasi- scientific explanations – Challenge intuition with transformative explanations
  10. 10. Guidelines for Informative Speeches • Create Information Hunger – Arouse curiosity – Work your topic
  11. 11. Guidelines for Informative Speeches (cont.) • Make It Easy – Choose clear organization and structure. – Emphasize important points. – Don’t overwhelm the audience. – Build on prior knowledge. – Define your terms. – Use appropriate supporting material. – Use appropriate presentation aids.

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