Summit technology led lighting market overview

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Summit technology led lighting market overview

  1. 1. LED Lighting Market Overview Summit Technology January 9, 2013 1
  2. 2. Company Business Model • Marketing Branch   • Advise Clients Worldwide on Technology and Product Marketing, Marketing Strategy and Social Media Marketing Market and Distribute Consumer Products in the US and Worldwide for Manufacturing Partners Looking for Market Expansion and Sales Growth Product and Technology Branch  Develop and Market Innovative Consumer Products  Bring Advanced Technologies and Medical Research from Top US Universities to the World’s Market Summit Technology January 9, 2013 2
  3. 3. MARKET OPPORTUNITIES FOR LED LIGHTING Summit Technology January 9, 2013 3
  4. 4. Now is the Time for LED Lighting Opportunity • Global Warming Has Created a Huge Need for Conserving Energy, Especially for Lighting • Leading Market Trends Show that the Big Worldwide Switch to LED Lighting Will Realize by 2013-2014 • This is THE OPPORTUNITY to Become the Leader in China, America, Europe and Africa Summit Technology January 9, 2013 4
  5. 5. Key Barriers for LED Adoption • Up-Front Cost  • High Up-Front Costs and Long Return on Investment Shares of Awareness  Lack of Consumer Education  Consumer Confused about Long-Term Economic and Social Benefits of LED Summit Technology January 9, 2013 5
  6. 6. Current State of Market Adoption • The BIGGEST Market Opportunities Are Still Open • Must Act NOW to Capture Them  Build Awareness  Build “Brand”  Capture Market Share Summit Technology January 9, 2013 6
  7. 7. LED Lighting Market Segments • Entertainment • Architectural Lighting • Commercial & Retail Display • Commercial & Industrial Lighting • Municipal Street Lighting • Residential & Decorative Lighting Summit Technology January 9, 2013 7
  8. 8. How To Differentiate in LED Lighting • Better LED Lighting Products   Higher Brightness  Longer Life  Advanced Packaging  • Increased LED Efficiency Better Heat Removal Large Scale Manufacturing  Competitive prices against Cree, Philips, GE, etc.  Distribution channels – industrial and retail Summit Technology January 9, 2013 8
  9. 9. To Increase LED Efficiency and Brightness • Advanced research in   Advanced LED fabrication processes  • New materials for LED Modern LED packaging We can assemble a large team of experts Summit Technology January 9, 2013 9
  10. 10. To Achieve Higher Efficiency and Brightness • Expertise in LED driver IC   Fast switching  Reliable  • High efficiency Low cost Expertise in LED power supply & distribution  Increased efficiency  Better heat conduction Summit Technology January 9, 2013 10
  11. 11. For Advanced Packaging and Better Heat Removal • Materials expertise to make    brighter LEDs, better packages, and achieve more heat removal than the competition Summit Technology January 9, 2013 11
  12. 12. Advanced OLED Technology • OLED (Organic LED) is the future technology for lower cost • Advanced research on materials and process is happening Summit Technology January 9, 2013 12
  13. 13. LED LIGHTING PRODUCTS IN AMERICA, EUROPE AND AFRICA Summit Technology January 9, 2013 13
  14. 14. LED Products in America • 2013 is the year when LED lighting becomes widely adopted in America  Starting with industrial and commercial, after street lighting Summit Technology January 9, 2013 14
  15. 15. Huge Market Opportunity in America • Now is the time to invest to market LED lighting in America • Growth will accelerate by 2014 Summit Technology January 9, 2013 15
  16. 16. Need to Start Now to Capture Market Opportunity Source: US Department of Energy Summit Technology January 9, 2013 16
  17. 17. LED Lighting Market Segments in America • Biggest targets: Residential and Commercial lightings • Residential lighting has the highest volume • Commercial lighting has smaller volume but double the energy use Summit Technology January 9, 2013 17
  18. 18. LED Products in Europe • European lighting market is bigger than both America and China markets Summit Technology January 9, 2013 18
  19. 19. European LED Lighting Market Will See Strong Growth Summit Technology January 9, 2013 19
  20. 20. Target the Richest 20 Countries • The switch to LED lighting is caused by awareness of energy saving and high electricity price • Market is currently dominated by Philips and General Electric • Need to penetrate the markets with excellent price and quality • Europeans prefer warm white and yellow white (2500-2700K) Summit Technology January 9, 2013 20
  21. 21. LED Products in Africa • Africa market is still very small but will see high growth rate of 53% Summit Technology January 9, 2013 21
  22. 22. Target the 20 Richest Countries Summit Technology January 9, 2013 22
  23. 23. Summary • The LED lighting markets for America, Europe and Africa are about to grow very fast • Contact Summit Technology Consulting Group for updated and full report Summit Technology January 9, 2013 23
  24. 24. For More Information • Summit Technology Group US Office  Email: kl@summit-technology.com • Summit Technology Group Hong Kong Office  Email: samathea@summit-technology.com Summit Technology January 9, 2013 24

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