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Media relations

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Media relations

  1. 1. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Are Your Media Relations Hot? <ul><li>Pam Maher </li></ul><ul><ul><ul><ul><ul><li>CEO </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>KMK Media Group </li></ul></ul></ul></ul></ul>If Not, Turn up the Heat!
  2. 2. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia “ It’s amazing that the amount of news that happens in the world everyday always just exactly fits the newspaper.”
  3. 3. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  4. 4. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Typical Newscast Breakdown
  5. 5. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  6. 6. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Start scoping out your media prospects.
  7. 7. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Start with a good story.
  8. 8. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Example of a BAD News Release
  9. 9. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Example of a Good News Release
  10. 10. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Make sure you’re holding their attention.
  11. 11. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Timing is everything.
  12. 12. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Know the difference between persistence and harassment.
  13. 13. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia No means No.
  14. 14. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Never say “No Comment.”
  15. 15. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Respect the media and their deadlines.
  16. 16. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Develop new media “friends.”
  17. 17. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Keep it short and sweet.
  18. 18. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia
  19. 19. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Questions? Email [email_address] Call KMK at 815.399.2805 View this presentation at www.kmkmedia.com/mediarelations

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