FireStalk Email Marketing Solution

1,256 views

Published on

Presentation for Start-up Crush Test, Kyiv
28 May 2011

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,256
On SlideShare
0
From Embeds
0
Number of Embeds
230
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

FireStalk Email Marketing Solution

  1. 1. Executive Summary<br />Email Marketing Platform<br />Konstantin Mitrofanskiy, CEO<br />km@firestalk.com<br />+38 066 7106115 <br />
  2. 2. Contents<br />Team<br />Why Email Marketing?<br />Solution: FireStalk<br />Competition<br />Business Model<br />Target Market<br />Project Status<br />Business Development Strategy<br />Product Roadmap<br />www.firestalk.com<br />
  3. 3. Team<br />Konstantin Mitrofanskiy, CEOIT and Telecom industry professional and entrepreneur. Proven track record in both corporate and start-up environments as Founder and CEO, IntelliSoft; Development Center Director (Jabber Inc, AePONA), Luxoft; Project Leader, Wendia (European SW House);<br />Michael Barabash, CTO.Net guru with great technology experience in software and web development industry. Practical experience in architecture and implementation of ESP software (Zoomio Easy Campaigner). PhD student - grid computing. MCTS: .Net Framework 2.0, Distributed Applications.<br />Strong team CEO (sales, marketing, bizdev), CTO, 2 developers, 1 QA & Support<br />www.firestalk.com<br />
  4. 4. Why Email Marketing?<br />US Interactive Marketing Forecast 2014 by Forrester:<br />Interactive has been actively cannibalizing traditional media<br />Email Marketing continues healthy growth: USD2+ billion in the US only by 2014, (CAGR 11%)<br />Growth in marketing due to the social inbox.<br />Inexpensive<br />Accountable <br />Attractive ROI<br />www.firestalk.com<br />
  5. 5. Solution<br />Email marketing platform<br />features in brief:<br /><ul><li>Design & Create appealing Emails
  6. 6. Manage Lists & Subscribers
  7. 7. Deliverability & Data Security
  8. 8. Reporting & Analytics
  9. 9. Automation &Campaign Flow
  10. 10. API for integration
  11. 11. Consulting and Support</li></ul>www.firestalk.com<br />
  12. 12. Business Model<br /><ul><li>SAS with annual and quarterly subscriptions differentiated by sending volume and features.
  13. 13. Pay as you go
  14. 14. Freemium – basic features, subscriber & email quota
  15. 15. Services:
  16. 16. Design
  17. 17. Integration (with CRM software and etc)
  18. 18. Fully managed accounts (ESP develops and sends client’s campaigns)</li></ul>www.firestalk.com<br />
  19. 19. Competition<br /><ul><li>RU and UA: Few competitors, mostly just a newsletter service:
  20. 20. On the global market is highly fragmented and there are dozens of competitors playing in different niches from pure newsletter services to robust marketing automation platforms</li></ul>www.firestalk.com<br />
  21. 21. Project Status<br /><ul><li>Project now in closed beta
  22. 22. Seed funding from the founders
  23. 23. Clients expecting the product
  24. 24. Team: 5 people (CEO, CTO + 2 developers, QA & Support).
  25. 25. Current Burn Rate: $8,5K/month
  26. 26. Expected breakeven: 2012</li></ul>www.firestalk.com<br />
  27. 27. Business Development Strategy<br />Market entrance strategy for 2011:<br /><ul><li>Direct Sales with focus on a few market segments: Financial (Banking, Insurance, Asset Management), Travel, Education, Auto dealerships, Marketing Agencies, Retail, and E-Commerce
  28. 28. Freemium with service add footer in each email. Those who are not ready to pay for the service will make it more popular and widespread
  29. 29. Focus on high-ARPU corporate clients
  30. 30. Lower Client Acquisition Costs
  31. 31. Polish the technical platform and business processes needed for rapid client base expansion
  32. 32. Become a leading email service provider (ESP) in RUnet and UAnet</li></ul>www.firestalk.com<br />
  33. 33. Product Development Roadmap<br /><ul><li>Clear vision of development plan
  34. 34. Agile Software Development (SCRUM)
  35. 35. Core planned features:
  36. 36. Social sharing & Social Stats
  37. 37. A/B spit testing
  38. 38. Inbox inspector, checking look & feel in most popular inboxes
  39. 39. Google Analytics integration
  40. 40. Sophisticated targeting and segmentation
  41. 41. Spam rating against spam filters
  42. 42. Geolocation
  43. 43. Teamwork
  44. 44. Lead Nurturing&Scoring</li></ul>www.firestalk.com<br />
  45. 45. Why we are here at SCT?<br />We a looking to interesting and talented people to expand our team:<br /><ul><li>Online Marketing Manager
  46. 46. Sale and Account Manager
  47. 47. Front-End Developer (HTML, Ajax, CSS, JavaScript)</li></ul>We are looking for investors who can help us get global.<br />www.firestalk.com<br />
  48. 48. Thank you<br />invest@firestalk.com<br /> +380 66 710 61 15<br />

×