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CrowdMarketeers:Quantity, Quality and Consequences<br />Luz Marina Alvare and Chris Addison, International Food Policy Res...
Quantity: Reach by country2010<br />South Africa<br />Ethiopia<br />Congo DRC<br />Uganda<br />United States at No. 52<br ...
Where the conversation is happening<br />Quantitative<br />Marketeers<br />
Marketeers influencing www.ifpri.org<br />Quantitative<br />www.ifpri.org<br />
Height:visits<br />Wikipedia<br />Feedburner<br />Email <br />Google books<br />
Width:Pages per visit<br />Washington Post<br />Nestle<br />WFP<br />Feedburner/email<br />Repec<br />Email<br />Eldis<br ...
Depth:Average time on site<br />Email<br />Google Books<br />SciDev<br />ELDIS<br />Mobile<br />
Email, Social Media, Wikipedia, Facebook, Feedburner<br />
Email, Social Media, Wikipedia, Facebook, Feedburner<br />
Email, Social Media, Wikipedia, Facebook, Feedburner<br />
Email, Social Media, Wikipedia, Facebook, Feedburner<br />
Email, Social Media, Wikipedia, Facebook, Feedburner<br />
Quality:Different Crowds<br />
Scholarly marketeers<br />Qualitative<br />
Peers conversations and sharing<br />Qualitative<br />Qualitative<br />
Be where your stakeholders hangout<br />
Who puts you on the map?<br />
Who puts you on the map?<br />
Consequence: Linking Quoting & Effects<br />ifpri.org Occurrence:416kLinks:45k<br />2010 Global Hunger Index<br />
Consequences: RealTime<br />
Consequence<br />Quantitative<br />Readers<br />Visits<br />Followers<br />Citations<br />Linking<br />
Consequence<br />Qualitative<br />E-mail overflow<br />Online presence<br />Prestige<br />Reputation<br />
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CrowdMarketeers: Quantity, Quality and Consequences

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Presentation by Chris Addison and Luz Marina Alvare at the KM Impact Challenge unConference - Washington, 6th May 2011

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CrowdMarketeers: Quantity, Quality and Consequences

  1. 1. CrowdMarketeers:Quantity, Quality and Consequences<br />Luz Marina Alvare and Chris Addison, International Food Policy Research Institute, Washington, DC<br />Friday May 6th 2010<br />KM Impact Challenge Unconference, Washington DC<br />
  2. 2. Quantity: Reach by country2010<br />South Africa<br />Ethiopia<br />Congo DRC<br />Uganda<br />United States at No. 52<br />750,000+<br />
  3. 3. Where the conversation is happening<br />Quantitative<br />Marketeers<br />
  4. 4. Marketeers influencing www.ifpri.org<br />Quantitative<br />www.ifpri.org<br />
  5. 5. Height:visits<br />Wikipedia<br />Feedburner<br />Email <br />Google books<br />
  6. 6. Width:Pages per visit<br />Washington Post<br />Nestle<br />WFP<br />Feedburner/email<br />Repec<br />Email<br />Eldis<br />Google books<br />Qualitative<br />
  7. 7. Depth:Average time on site<br />Email<br />Google Books<br />SciDev<br />ELDIS<br />Mobile<br />
  8. 8. Email, Social Media, Wikipedia, Facebook, Feedburner<br />
  9. 9. Email, Social Media, Wikipedia, Facebook, Feedburner<br />
  10. 10. Email, Social Media, Wikipedia, Facebook, Feedburner<br />
  11. 11. Email, Social Media, Wikipedia, Facebook, Feedburner<br />
  12. 12. Email, Social Media, Wikipedia, Facebook, Feedburner<br />
  13. 13. Quality:Different Crowds<br />
  14. 14. Scholarly marketeers<br />Qualitative<br />
  15. 15. Peers conversations and sharing<br />Qualitative<br />Qualitative<br />
  16. 16. Be where your stakeholders hangout<br />
  17. 17. Who puts you on the map?<br />
  18. 18. Who puts you on the map?<br />
  19. 19. Consequence: Linking Quoting & Effects<br />ifpri.org Occurrence:416kLinks:45k<br />2010 Global Hunger Index<br />
  20. 20. Consequences: RealTime<br />
  21. 21. Consequence<br />Quantitative<br />Readers<br />Visits<br />Followers<br />Citations<br />Linking<br />
  22. 22. Consequence<br />Qualitative<br />E-mail overflow<br />Online presence<br />Prestige<br />Reputation<br />

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