Linked In Social Media 101


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Linked In Social Media 101

  1. 1. LinkedIn Social Media 101 Presented by Kristin Impala Mount St. Mary’s University Career Center 301-447-5202 • [email_address]
  2. 2. LinkedIn 101 Overview <ul><li>What is LinkedIn? </li></ul><ul><li>Why is LinkedIn important? </li></ul><ul><li>How can I create a LinkedIn account? </li></ul><ul><li>Key Points for LinkedIn Profiles </li></ul><ul><li>How do I use LinkedIn to help with my career development? </li></ul>
  3. 3. What is LinkedIn? <ul><li>LinkedIn is the world’s largest professional network with over 80 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. </li></ul><ul><li> </li></ul><ul><li>“ What you are really trying to do on social networks is expand your sphere of influence. You want to grow the number of people that know about you. As more people get to know about you and see who you are, that can pay off.” - Miriam Salpeter, Job Coach </li></ul>
  4. 4. Why is LinkedIn important? <ul><li>The job search process has undergone a revolution since the advent of Facebook, Twitter, LinkedIn and other social networking sites… “It’s almost like social media has replaced the white pages” Ms. Halverson, senior vice president for learning and talent development at the recruiting firm MRINetwork, said. “Recruiters don’t even know how to find you if you don’t have a presence online. It’s nonnegotiable – you have to have a profile on a social networking site.” </li></ul><ul><li>- New York Times, August 25, 2010 </li></ul><ul><li> </li></ul>
  5. 5. <ul><li>Jobvite asked 825 HR and recruiting professionals about the extent to which they use social networking websites in their recruiting process to find candidates for jobs. </li></ul>
  6. 7. How can I create a LinkedIn account? <ul><li>Go to and complete the information under “Join LinkedIn Today.” </li></ul><ul><li>Have a professional photo uploaded to your computer and your resume for reference. </li></ul><ul><li>Need help with your resume? Schedule an appointment with a career counselor! </li></ul>
  7. 8. Key Points for LinkedIn Profiles <ul><li>Make them rich with keywords for ease in keyword scanning and keyword searching. </li></ul><ul><li>Fill job descriptions with substantive content, achievements, project highlights and more. </li></ul><ul><li>Include quantifiable results where possible as numbers always capture attention. </li></ul><ul><li>Highlight additional information beyond just the resume – associations, publications, public speaking engagements, honors and awards, technology skills, foreign language skills, and any other distinguishing qualifications. </li></ul><ul><li>- According to Wendy Enelow, Executive Resume Writer and Career Coach </li></ul>
  8. 9. Key Points for LinkedIn Profiles <ul><li>Showcase information that is unique and distinctive to gain a competitive edge. </li></ul><ul><li>Updated LinkedIn “status” on a regular basis (daily, weekly, monthly) to enhance visibility. </li></ul><ul><li>Achieve 100% profile completeness ranking from LinkedIn. </li></ul><ul><li>- According to Wendy Enelow, Executive Resume Writer and Career Coach </li></ul>
  9. 10. How can I use LinkedIn to help with my career development? <ul><li>Learn more about a particular job or field. </li></ul><ul><li> </li></ul><ul><li>Expand your network. </li></ul><ul><li> </li></ul><ul><li>Find internship and job opportunities. </li></ul><ul><li> </li></ul><ul><li>Research company information prior to an interview. </li></ul><ul><li> </li></ul>