Looking Forward As We Examine The Past2009


Published on

Brief presentation on advocacy basics for parents and other advocates for children.

Published in: Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Experience in Legislative issues, former VP for Legislative 2005-07 School Board married to state rep.
  • By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network  Social Media has overtaken porn as the #1 activity on the Web 1 out of 8 couples married in the U.S. last year met via social media Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this) comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction 1 in 6 higher education students are enrolled in online curriculum % of companies using LinkedIn as a primary tool to find employees….80% The fastest growing segment on Facebook is 55-65 year-old females Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences? Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook… The #2 largest search engine in the world is YouTube Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English There are over 200,000,000 Blogs 54% = Number of bloggers who post content or tweet daily Because of the speed in which social media enables communication, word of mouth now becomes world of mouth If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0 25% of search results for the World’s Top 20 largest brands are links to user-generated content 34% of bloggers post opinions about products & brands People care more about how their social graph ranks products and services  than how Google ranks them 78% of consumers trust peer recommendations  Only 14% trust advertisements Only 18% of traditional TV campaigns generate a positive ROI 90% of people that can TiVo ads do Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009 25% of Americans in the past month said they watched a short video…on their phone According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us. In the near future we will no longer search for  products and services they will find us via social media More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
  • Looking Forward As We Examine The Past2009

    1. 1. Advocacy for Children The history of PTA and it’s implications for our Legislative Agenda for 2010 and beyond. Kevin McLogan-VP Child Advocacy, Michigan PTSA
    2. 2. What has PTA done for you? <ul><li>Child Labor Laws </li></ul><ul><li>Children’s Immunizations </li></ul><ul><li>Driver’s Education </li></ul><ul><li>Hot Lunch Program </li></ul><ul><li>Juvenile Justice System </li></ul><ul><li>Compulsory School Attendance </li></ul><ul><li>School Speed Zones </li></ul><ul><li>Libraries </li></ul><ul><li>Children’s Health Initiative </li></ul><ul><li>Ban on Tobacco Advertising on TV </li></ul><ul><li>Children’s Television Viewing Act </li></ul><ul><li>Parental Ratings for TV </li></ul><ul><li>Food Nutrition Labels </li></ul><ul><li>Ban on Lead Based Paints </li></ul><ul><li>Ban on Corporal Punishment </li></ul><ul><li>Kindergarten </li></ul><ul><li>Community Playgrounds that Include Children’s Areas </li></ul><ul><li>Drug Free School Zones </li></ul><ul><li>Violence Free School Zones </li></ul><ul><li>Tobacco Free Schools </li></ul><ul><li>Support for Gifted and Talented </li></ul><ul><li>Support for Special Education </li></ul><ul><li>Support for At-Risk Children </li></ul><ul><li>And much, much more ! </li></ul>
    3. 3. Stop and consider the following <ul><li>When the PTA and the NCCPT were founded: </li></ul><ul><li>Women were not allowed to vote </li></ul><ul><li>Children could go to work at any age </li></ul><ul><li>Schools in many states were segregated by race BY LAW! </li></ul>
    4. 5. What is Advocacy and why is it Important
    5. 6. What is Advocacy? <ul><li>Advocacy is the pursuit of influencing outcomes — including public-policy and resource allocation decisions within political, economic, and social systems and institutions — that directly affect people’s current lives. 1 </li></ul>1.Cohen, D., R. de la Vega, G. Watson. 2001. Advocacy for social justice. Bloomfield, CT: Kumarian Press Inc.
    6. 7. How Does Michigan PTSA Advocate? <ul><li>By resolution: (A resolution is an original main motion which because if its importance, length, or complexity is submitted in writing.) </li></ul><ul><li>Resolutions must be in harmony with the Objects and basic policies of the National PTA </li></ul><ul><li>We do not support a position unless there is a resolution supporting it. </li></ul>
    7. 8. The Objects of the PTA <ul><li>To promote the welfare of children and youth in home, school, community and place of worship; </li></ul><ul><li>To raise the standards of home life; </li></ul><ul><li>To secure adequate laws for the care and protection of children and youth; </li></ul><ul><li>To bring into closer relation the home and the school, that parents and teachers may cooperate intelligently in the education of children and youth; </li></ul><ul><li>To develop between educators and the general public such united efforts as will secure for all children and youth the highest advantages in physical, mental social and spiritual education. </li></ul>
    8. 9. Why is Advocacy Important? <ul><li>Child advocacy is at the heart of PTA's mission and vision.  This is what makes us different from other parent organizations! </li></ul><ul><li>Taking action provides both parents and PTA leaders with the resources to become more involved with their community at home and their community across the nation. PTA provides the following services to assist advocacy efforts and allow parents to stay knowledgeable about key issues affecting children: </li></ul>
    9. 10. Does advocacy have an impact on how a piece of legislation passes? <ul><li>Yes, but the impact can be either good or bad. Effective lobbying can kill or improve a piece of legislation. Bad lobbying can ensure a bad piece of legislation becomes law. </li></ul><ul><li>Advocacy sends legislators a message, “We are informed. We can help the legislator back home when they support schools.” </li></ul>
    10. 11. We compete against special interests. <ul><li>There are advocates who want to negatively impact the public school system so we must lay the groundwork to win these challenges. </li></ul><ul><li>They are well-financed and well-organized, so we must be as well. </li></ul>
    11. 12. We need to change the “larger” reputation of school advocacy groups <ul><li>The larger reputation of schools is that all we do is complain about money and that more money will solve all our problems. </li></ul>
    12. 13. If we stand by and watch, or if we advocate poorly, what outcome can we expect? <ul><li>A reduction in funding. </li></ul><ul><li>No help with technology and infrastructure. </li></ul><ul><li>Some form of expanded choice - tuition tax credit. </li></ul><ul><li>Elected officials who do not support the largest employer in their district. </li></ul>
    13. 14. Why should I be interested in public policy advocacy? <ul><li>Education is a top legislative priority; therefore, education policy changes will be adopted. As education experts, we owe it to our students to make sure any policy changes improve the educational opportunities and experiences for all students. In other words, change will occur and we should work to make sure the change is positive. </li></ul>
    14. 15. How Can You Get Involved? <ul><li>Give reports at PTA meetings and/or school board meetings </li></ul><ul><li>Contribute to your school newsletter </li></ul><ul><li>Send email alerts </li></ul><ul><li>Write a letter to the editor of your local newspaper </li></ul><ul><li>Bring a friend to training </li></ul>
    15. 16. Things to Remember <ul><li>Educate Yourself </li></ul><ul><li>Inform and Educate Others </li></ul><ul><li>Advocate for Change </li></ul><ul><li>Remember, we are talking about moving-moving an issue forward, moving a decision-maker, moving public opinion. </li></ul>
    16. 17. Good Advocating <ul><li>Good information </li></ul><ul><li>Good networking to share information </li></ul><ul><li>Be involved </li></ul><ul><li>Share resources other than information </li></ul><ul><li>Who, what, where, when, why, and how it will effect the education and the lives of the children in your school/district/city/state. </li></ul>
    17. 18. Good Advocating (continued) <ul><li>Determine the best communicator in your group </li></ul><ul><li>Fully understand what motivates policymaker </li></ul><ul><li>Bring up bad information and effectively dismiss it </li></ul><ul><li>Be willing to compromise </li></ul><ul><li>Maintain a global perspective </li></ul>
    18. 19. Bad Advocating <ul><li>Oversaturate your message </li></ul><ul><ul><li>If you jump on every issue every time </li></ul></ul><ul><li>Interrupting the speaker </li></ul><ul><li>Treating others with little or no respect </li></ul><ul><li>Ignoring the concerns of other </li></ul><ul><li>General rudeness </li></ul><ul><li>Being disruptive </li></ul><ul><li>Hyperbole </li></ul>
    19. 20. One simple rule: What would your mother say if she saw you behaving like this?
    20. 21. When to use the “H” word
    21. 22. DON’T DO IT!! <ul><li>Or I will track you down and embarrass you publicly </li></ul>
    22. 23. Social networks <ul><li>This year we plan to use Social Networks to get the word out to our Advocates </li></ul><ul><li>How can you participate? </li></ul><ul><li>Set up an account on </li></ul>
    23. 26. CAP WIZ
    24. 27. <ul><li>&quot;Public officials have a responsibility to live their lives with honesty and integrity, to honor the sacrifices of those who came before us. We must follow laws like everyone else because if public officials don't follow laws, who in the world will?“ </li></ul><ul><li>Kym Worthy, Wayne County Prosecutor </li></ul>
    25. 28. <ul><li>They are elected to do the right thing, not what is popular. </li></ul><ul><li>How can they do an effective job if they are obsessed with a never-ending poll? </li></ul>Remember the real reason that we elect people to public office
    26. 29. My personal challenge to you <ul><li>Are you ready to make a difference in your schools, your community, and the lives of the children of this state? </li></ul><ul><li>Are you willing to be an ADVOCATE FOR CHILDREN and make others aware of the issues of the day? </li></ul><ul><li>Are you going to call me and have me help you in your quest? </li></ul>
    27. 30. Thank You! <ul><li>Please contact me, I would love to come to your school and help you speak to your unit or council. </li></ul><ul><li>Kevin McLogan, VP for Children’s Advocacy </li></ul><ul><li>248-307-1037 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.twitter.com/kmclogan </li></ul><ul><li>www.facebook.com/kmclogan </li></ul>
    28. 31. <ul><li>Social Media tid bits </li></ul><ul><li>Frank meeting </li></ul><ul><li>Bad meeting </li></ul>