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SEO - Search Engine Optimization


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Five simple tips to improve SEO, especially for beginners using WordPress.

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SEO - Search Engine Optimization

  1. 1. SEO<br />Search Engine Optimization<br />
  2. 2. SEO<br />It’s what makes your site appear on a Google search.<br />
  3. 3. Five ways to improve SEO<br />But first, remember that whatever changes you make to your site should consider the user before considering SEO. <br />
  4. 4. #1 - Titles<br />Make sure your titles are short and relevant. That means they should describe the content of the page, but in the most specific, descriptive (non-general) way that makes sense.<br />Avoid titles like, Page One.<br />
  5. 5. #2 - Links<br />Create links, internally and externally.<br />
  6. 6. #3 - Unique content<br />Eliminate repetitive words and other content from your site. <br />
  7. 7. #4 - Navigation<br />Make is easy to understand.<br />A simple, organized navigation structure helps search engines understand which content is important.<br />
  8. 8. #5 - Hierarchy<br />Create a naturally flowing hierarchy.<br />This is the most important title<br />This is less important, but still more general info<br />This is the most specific content<br />
  9. 9. The ultimate seo trick<br />There are several small tricks to improve seo.<br />However, <br /> creating compelling and useful content will likely influence your website more than any of these other factors. <br />Users know good sites when they see them, and they will spread the word through social media sites, blog posts, email forums, or word of mouth.<br />This PowerPoint presentation can be reproduced as long as credit is given to Karen McIntyre.<br />