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Presentation Tips for PR Students

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Presentation tips for client pitches in J454: PR Campaigns at the University of Oregon.

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Presentation Tips for PR Students

  1. 1. “ Great presentation... just don’t be so selfish next time...*” <ul><li>Your presentation is about your client, not about you. </li></ul>* http://blogs.hillandknowlton.com/blogs/leobottary/archive/2006/09/14/4566.aspx
  2. 2. Make your point: 3 - 7 words Start with a verb Ex: Give Better Presentations * http://youblog.typepad.com
  3. 3. WIIFM? <ul><li>What will your client get out of your core purpose? </li></ul><ul><li>Ex: Give Better Presentations </li></ul><ul><li>WIIFY: Kudos, Better Job Prospects, Confidence, Creative Outlet... </li></ul>* http://youblog.typepad.com
  4. 4. Details, Details <ul><li>No Jargon (unless it’s their jargon) </li></ul><ul><li>No Wacky Slides </li></ul><ul><li>Keep it Simple </li></ul>* http://youblog.typepad.com
  5. 5. Dealing with Objections, Questions, Concerns
  6. 6. More Tips from the Masters <ul><li>Start with the end in mind: know your objective </li></ul><ul><li>Know your audience as well as possible </li></ul><ul><li>A pitch is about content </li></ul><ul><li>So what? </li></ul><ul><li>Do you have an elevator pitch? </li></ul>
  7. 7. <ul><li>Miniature Earth </li></ul><ul><li>Meet Henry </li></ul><ul><li>Extreme Media Relations </li></ul>
  8. 8. <ul><li>Good Images? </li></ul>123RF.com Stock.xchg Everystockphoto.com istockphoto.com
  9. 9. <ul><li>What’s your “core”? </li></ul><ul><li>Overview of situation as you understand it </li></ul><ul><li>Overview of target audiences </li></ul><ul><li>Highlight key recommendations and rationale for choices </li></ul><ul><li>Review timeline </li></ul>Mandatory Content

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