PR Professionals Research Presentation

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J454: Spring 2008

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PR Professionals Research Presentation

  1. 1. Audience: Strategic Communications Professionals <ul><li>Eileen Chang </li></ul><ul><li>Aaron Grossman </li></ul><ul><li>Katrina Heilman </li></ul>
  2. 2. Situation Analysis <ul><li>Value </li></ul><ul><li>Establish relationships </li></ul><ul><li>Who to target? </li></ul>
  3. 3. Method <ul><li>Survey </li></ul><ul><li>Interviews </li></ul>
  4. 4. Results: key themes <ul><li>Values </li></ul><ul><ul><li>Professional development </li></ul></ul><ul><ul><li>Strategy development </li></ul></ul><ul><ul><li>Keynote speaker </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Post-conference communication </li></ul></ul>
  5. 5. Why would you attend a PR conference? Check all that apply. <ul><li>What types of social media would you like to learn more about? Check all that apply. </li></ul>
  6. 6. Results: key themes <ul><li>Values </li></ul><ul><ul><li>Professional development </li></ul></ul><ul><ul><li>Strategy development </li></ul></ul><ul><ul><li>Keynote speaker </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Post-conference communication </li></ul></ul>
  7. 7. <ul><li>Which of the following would you like to see as a keynote speaker? Check all that apply. </li></ul>Response Count
  8. 8. Results: key themes <ul><li>Values </li></ul><ul><ul><li>Professional development </li></ul></ul><ul><ul><li>Strategy development </li></ul></ul><ul><ul><li>Keynote speaker </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Post-conference communication </li></ul></ul>
  9. 9. Results: key themes <ul><li>Content </li></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Community Outreach, Non-profit </li></ul></ul><ul><ul><li>Corporate Social Responsibility </li></ul></ul><ul><ul><li>Industry trends and applications </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><li>Logistics </li></ul><ul><ul><li>$$ </li></ul></ul><ul><ul><li>Distance </li></ul></ul>
  10. 10. <ul><li>Rank the types of professional development workshops that you would seek at a conference from most appealing to least appealing. </li></ul>
  11. 11. Results: key themes <ul><li>Content </li></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Community Outreach, Non-profit </li></ul></ul><ul><ul><li>Corporate Social Responsibility </li></ul></ul><ul><ul><li>Industry trends and applications </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><li>Logistics </li></ul><ul><ul><li>$$ </li></ul></ul><ul><ul><li>Distance </li></ul></ul>
  12. 12. Discussion <ul><li>Unique conference </li></ul><ul><li>Information communication </li></ul><ul><li>Educational angle </li></ul><ul><li>Survey response limitation </li></ul>
  13. 13. Recommendations <ul><li>Theme </li></ul><ul><li>Keynote speaker: Malcolm Gladwell </li></ul><ul><li>Sponsorships </li></ul><ul><li>Social media emphasis </li></ul><ul><li>Workshops </li></ul><ul><ul><li>latest communication topics </li></ul></ul><ul><ul><li>case studies </li></ul></ul>
  14. 14. Recommendations <ul><li>Variety of activities </li></ul><ul><li>Variety of facilitators + speakers </li></ul><ul><li>Advertise through associations and corporations </li></ul><ul><li>Web site </li></ul><ul><li>$100-$200 entry fee </li></ul>

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