PR Agencies Research Presentation

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J454: Spring 2008

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PR Agencies Research Presentation

  1. 1. Public Relations Agencies
  2. 2. Research Techniques <ul><li>Interviewed eight professionals from Portland based Public Relations Agencies </li></ul><ul><li>4 via phone </li></ul><ul><li>3 in person </li></ul><ul><li>2 via email </li></ul>
  3. 3. Other Methods Considered <ul><li>Survey </li></ul><ul><li>Focus Group </li></ul>
  4. 4. Professional Development <ul><li>Relevant/Practical Topics </li></ul><ul><li>Increase Value to Client </li></ul>
  5. 5. Sustainability
  6. 6. Practical Skills
  7. 7. Social Media
  8. 8. Networking
  9. 9. Experience at other conferences
  10. 10. Keynote Speakers
  11. 11. Sponsorship
  12. 12. Recommendations
  13. 13. Questions

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